Digital Marketing and Public Relations
Digital marketing and PR is all about generating conversations, relationships, and awareness. Our services specifically are geared to ensuring your brand is active and participating in the communities online where people are already talking about your goods or services.
Search Engine Optimization
Search Engine Optimization (SEO) is about organizing your onpage content and positioning your brand as an authority figure within your field. Our SEO tactics focus on exactly this and deliver leads right to your sales team.
Content marketing is the building of landing pages, blogs, and participation in forums, with the goal of increasing awareness of your brand and helping others by talking about solutions relevant to your products or services. This instills greater trust in your brand, shortens your sales cycle, and widens your sales funnel.
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You may be looking to stand out in a crowded market, or maybe you're looking for a strategy to measurably grow your company.
You may also be "wearing too many hats" and looking to finally hand marketing and PR responsibilities to a capable team.
There may be many reasons why you're looking for help. In any case, if you make the decision to contact us, either Daniel or Marc will reach back out to you and listen to your specific needs and goals.
We then work with you to create a solution that solves the problem you're having.
We partner with you to:
Improve your conversion rate through organic marketing and communication.
Meaning; we focus on helping you develop (at scale) the meaningful human-to-human connections needed to grow your business (any business)
The benefits take a few forms:
Shorter sales cycles
Higher conversion rates
Reduced marketing and advertising costs
Our focus is always on how you can better and more genuinely connect with potential customers and clients.
Ensuring when a person is presented with your brand it's a positive, refreshing, and memorable human experience.
So let's talk today and work together to better grow your business.
Organic marketing focuses on connecting your brand to potential clients in genuine ways. So for example, an organic marketing campaign might leverage; story telling with blogs or past client success stories, audience outreach with helpful tips and how-to guides, or meetups and community activities. These would then be shared on social media, blogs, and email campaigns to grow your audience naturally.
The important thing to remember about organic marketing is that it focuses on connecting people, rather than paying for traffic or views, and as a result has a far higher success rate for conversion.
Organic marketing is a very important channel, because in most cases, it is either the main or one of the main channels for attracting visitors, both in their quantity and quality. It is often recommended to use organic traffic indicators as a starting point when analyzing site traffic.
Organic marketing is a natural way of gaining followers on social media. Organic marketing means not paying for advertisements or sponsored posts. This type of marketing strategy requires more time than paid marketing because the customers are coming to you naturally over time, rather than an artificial advertisement that comes up on their newsfeed.
Organic marketing is using the unpaid features of Twitter, Facebook and Instagram. Organic Marketing is also building your email lists, to personally connect with your customers. Improving your SEO is also an organic marketing strategy. If you are engaging in conversation with your followers, or replying to reviews about your company, this is organic marketing. Partnering with a social media influencer to represent your brand is another organic marketing Strategy. Developing social media posting schedules, blog writing and content writing to share with your followers is all a part of organic marketing.
Organic Marketing creates an authentic connection with your followers. Organic marketing makes you more credible as a business. Although it requires a lot more time than paid marketing, it builds a strong customer base. Paid advertising promotes a product and business but if a customer doesn’t find what they are looking for, you paid for an ad for nothing. Organic marketing is cost effective because you are not paying for anything. Organic marketing is used to grow, maintain and establish your brand. It is not a quick fix but will be worth it on the long run.
In order for a website to have traffic that converts consistently, it's critical that it not only appeals to search engines, but also gives people what they come for. Here are some tips:
Work on the content so it's actually helpful.
Build a white-hat SEO strategy that uses organic principals.
Regular updates on your site and publications.
Posting in social networks and contributing to your field.
Always remember, treat your marketing efforts like it's all happening at a house party. (strange analogy but it works, just bare with us for a minute)
When you're at a house party, you're not flipping a sign with a discount or yelling at everyone to buy your latest book. (That's just a sure-fire way to not get another invitation, and the same is true in business). Instead you should arrive dressed well, smile on your face, and you should have a positive attitude. Then while there you should enjoy the food and drink, contribute to conversations, be nice to others, and be helpful to everyone around you.
Now all that said, which guest do you think is going to get a phone number, second invitation, make lifelong friends, or reap some new benefit from attending the party?
Yeah, kind of a no brainer there, right?! So we have to ask... why are you marketing like the first guy who was at that party? Why are you selling and advertising like the first guy, who likely wont get another invitation? hmm?
Well, it's all good because this is our specialty. (stretching this analogy to the limits now) We specialize in organic marketing and we'll make you successful at your next house party. Ok, enough of that analogy, but it is extremely true. Just keep this in mind when you rebid for your marketing vendors or are looking for your next sales lead.
SEO (Search Engine Optimization) is the process of correcting and accounting for a larger number of targeted web site visitors using search engines through influencing the free or “organic” search results. The position of the website in the search results should be as high as possible to ensure a greater visit to the users of this website.
What are the benefits of organic SEO marketing?
Approximately 75% of clicks fall on "organic" results. Visitors trust such results because they consider them to be the most relevant search queries.
Organic SEO optimization directly depends on the site content. We suggest you do the following:
Make friends with other websites that have similar but not competing information. Creating multiple external links that point to a website, search engines are given more knowledge about where you fit into the bigger picture of things. If you're well linked to and from within your sphere of influence, and if your content is well organized, then excellent organic search engine optimization work has been done and you're all set.
Search Engine Organic marketing refers to the strategies used to receive a high placement or ranking on a search engine. SEO is important to a business because it drives more traffic to your website. When there is more website traffic the more you will see your business increase. Organic SEO provides lasting and stable results that will continuously increase your business. Organic SEO is one of the most cost-effective marketing strategies out there. You don’t pay for placement but produce strong, innovative content.
There are many things you can do to get high placement results. The most important strategy is to produce high quality and relevant content. Content is key. Afterall, without content marketing is nothing. Generating creative, unique content will give you and your audience more of a reason to engage in discussion. The better the content is on your website, the better your rankings will be in search engines. When your websites traffic increases, so will the value of your webpage.
In addition to producing high- quality content, you should boost keywords, incorporating meta tags and backlinking. Almost 50% of website traffic is from searches. It is important to stay up to date on key words and constantly boosting them because this is how people will come across your site. As an example, say you own an Italian restaurant in the New York City area. You will want to produce content that uses “Italian Restaurant in the New York City Area” as much as possible. By doing so, you will boost your visibility on search engines, ultimately bringing more traffic and business to your webpage.
What is organic traffic?
Organic traffic is the flow of visitors that goes to the site from organic results (not ads) within search engines. -People search for words or phrases by entering relevant queries in the search bar and get the results. Thus, organic traffic!
At the same time organic traffic does not include the traffic that is created by advertising. So just FYI there.
Also, it's believed that organic traffic is better than paid ads or PPC, has a much higher conversion percentage, and that many users fundamentally prefer not to click on context ads, but to follow links from organic output.
NOTE: Despite the fact that organic traffic is considered free, it requires careful work on the site, its content, usability and page loading speed.
Content is a decisive factor in organic marketing strategy, and any great organic marketing agency will keep this in mind when building out your strategy and executing.
Always remember! Competent organic marketing places relationships and content first. As a result, it will help your site be TOP of the search results without paying for ads.
High organic traffic to the site simplifies search engine optimization. These are interested users who have come to the resource themselves. They are highly valued by search engines. The more organic traffic to the site - the higher the resource is placed in the search results. Therefore, the main goal of SEO is to get more organic conversions like this.
Organic marketing and the resulting natural clicks are the main source and the key channel to attracting people to your funnels.
Organic social marketing is the reach your page has without boosted content. Boosted content is paying for content to reach a larger audience on social media. Paid advertising on social media is popular amongst businesses because of the reach it has.
Unfortunately for these businesses, social media users do not like their newsfeeds to be crowded with sales, pitches and advertising.
Because paid social marketing isn’t favorited by everyday users, this presents a big advantage for those businesses using organic social marketing. It does take time, but by posting regularly you will be able to build a reputable page. Once you build your following, followers value your content much more than a paid advertisement because it is of interest and value to them rather than a company looking to make a quick sale.
Spending money to grow your followers is not the only option. Social media sites allow you to share, like and content. The more shares you get, the more visibility your posts and business get. Contests are a popular organic social marketing strategy. Hosting giveaways on your page by asking your followers to “share,” like,” and tag a friend to have a chance to win is an easy and free way to build your audience. Organic social marketing takes work but over time will produce the longest-lasting results. Posting valuable content regularly is vital. By posting regularly, you are able to determine what type of content your followers are interested in the most. Keep track of your posts and what gets the most reaction. Which ever posts have the most reactions, post similar content. Before turning to paid social marketing, we recommend working on your organic social marketing strategy. Either way, building content organically is important to your page.
Facebook organic marketing is using the free features of Facebook to connect with your audience. There is no cost in Facebook organic marketing unless you chose a program such as buffer or sprout to engage more with your audience. Facebook organic marketing is the natural posts that you post. Creating content, posting pictures and using Facebook as a communication tool to connect with your audience is all apart of organic marketing. If you post about a product, rather than pay for a sponsorship or ad, this is organic Facebook marketing.
Engaging with your audience is a great organic marketing strategy. Replying to comments, and tags make your customers feel important and valued. Hosting competitions such as giveaways of your product or business is organic. Interacting with followers is an easy way to build a relationship with your followers which is what organic marketing is all about.
Facebook has many useful tools which you can incorporate into your marketing strategy. With Facebook insights, you can understand the demographics of your followers. These demographics give you knowledge as to what gender your followers are, their age, relationship status, location and much more. This is helpful because you are then able to create content that is appealing to your followers’ demographics. You could also use a monitoring program such as Hootsuite to monitor the interaction on your page.
Facebook Organic marketing does not work as quick as a paid Facebook advertisement, but it is sure to build a strong connection with your customers. Facebook is still the most popular and used social media program, it is important to create good content that is valuable to your followers.
Organic marketing on Facebook is valuable to Facebook users today because of all of the paid advertisements and inauthentic information tied into their newsfeed. Organic marketing is all about building a natural relationship with your audience.
Prior to implementing your organic marketing strategy on Facebook, it is important to do your research. Who is your audience? Identify gender, age, and any other demographic that will help you to develop content that is interesting to your audience.
After identifying the demographics, develop content that will be interesting and unique. This content should be valuable and informative to your audience. It should also be appealing to the eye. There is so much content on Facebook already and something that is unique will make someone stop and read it. Engage your audience. Ask questions and include a call to action.
Encourage your audience to share your content. Take advantage of all that Facebook has to offer. If you see someone has liked your post, be sure they like and follow your page. If not, invite them to follow. Organic marketing on Facebook requires effort, communication and research. By doing all this, you will be able to increase your following and engagement.
To develop a relationship with your Facebook users, increase your engagement. If you see they commented on your post, comment back to let them know they are appreciated as a customer. If your business was mentioned on Facebook, participate in the conversation. Not only will this show you are active and up to date on social media, but it will help to make your customer feel recognized and appreciated.
Organic marketing on Facebook is utilizing all of its features without spending a dime. Like all other organic marketing strategies, it will take time but once you develop a following your business is more likely to become reputable and visible.
Organic viral marketing is a campaign or post that has grown exponentially. Organic viral marketing takes little effort and often has little intention of the post going viral. Organic viral marketing is a form of word-of-mouth marketing. The name comes from “virus” meaning many people have come in contact with it and is easy passed on. The internet has become an incredible source for businesses. Organic viral marketing is possible because of how easy it is to spread a message.
Organic viral marketing is also not paid or forced upon by businesses. These consumers plan to share and spread the message. Therefore when a message goes viral for a business, it is a great achievement and a very exciting one. Having a post go viral on the internet is a rush for anyone because a post that would normally get 2,000 “likes” now has 20,000. This large growth of interaction makes your business more visible, ultimately bringing more followers and business.
Although an organic viral post is completely unplanned and out of your hands, there are a few things you could do to boost the chances of your post going viral. Posting content that is humorous, unusual and something that is completely out of the ordinary is very likely to catch people’s eyes. This content should be easy to share, and something that people want to share. This content should also be inviting to your audience. Doing all these things should boost your chances, but then again it is all about luck. Give it some work and perseverance and one day you will have a post go viral. As a heads up…Be ready for the rush that comes when a post goes viral, it is a rush of excitement, similar to winning the lotto and every post you make after that you will want to go viral too!
Organic search marketing is the search results a search engine pulls up. For example, if you search women’s running shoes, you will see paid results which are what some companies pay for as a part of their advertising. Organic search results are the results that come up naturally. A good SEO strategy will rank you higher at the search engine result page. Organic search results rank by relevance.
You can tell the difference between paid results from organic ones by the format they are on. Paid results have different borders, a shaded background or sometimes even say “sponsored” or advertisement.” Although paid search results make your product or business more visible, it is not as credible as organic search results. Paid search results are an obvious advertisement and most of the time, people want real, reliable information when it comes to what they are searching for. One of the cons about organic search is that it takes longer than paid search to get results. It could take months to make it to top rankings. The great thing about organic search however is it is more beneficial long term. Once you get to the top of results, it is easier to maintain your place and your website traffic (and business) will increase tremendously. Another advantage of organic search marketing is it will build more content for not only SEO purposes but for your audience as well. There will be more for web page visitors to see on your page, making your site more attractive to web page visitors. If you have the time and long-term results are important to your business, organic search marketing is worthwhile.
In a world of paid advertising, organic content marketing is the natural content that stands out to an audience. By 2014, it was recorded that people see nearly 5,000 advertisements. Needless to say, paid advertising is competitive and makes it hard for your business to stand out.
Organic content marketing revolves around the customer. Organic content marketing is developing valuable content to the customer. Organic content marketing provides answers to customer’s questions. This type of content should be of interest to your customer because it is meant to build engagement with your customers.
When developing content, it is important to acknowledge your audience. By understanding your audience’s age, relationship status, location, gender and so on, you are able to communicate a stronger message; one that is of interest to your audience. Prior to creating content, it is important to do your research. The goal of organic content marketing is to boost engagement and your page will post likely be shared. Therefore, it is important to have credible content. Not only is high-quality, innovative content important, but keywords too. Key words are what drive people to your page. Be sure to incorporate pictures, videos, and links to your website to keep your content diverse and eye catching to your audience. When posting images, take advantage of the image. Make it as creative as you can. There is so much content on social media, so the goal is to have your content be as catchy as possible. Content is key in your marketing strategy. It is how you communicate to your audience and what customers see when they search your business. After posting all of this content, it is important to continue to engage with your audience. If there are questions, respond to them. If there is a comment that has a place for you to comment, do it! Organic content marketing is all about creating a natural, organic relationship with your followers.
Organic marketing vital for any business. Even if you choose to use paid marketing strategies, your business is nothing without organic marketing. Although organic marketing is ultimately about developing natural content and gaining followers naturally and unpaid, it is important to have the help of a professional. A Professional in organic marketing understand what it takes to build a reputation and following of your business and services. A professional is able to develop a strategy that will help your business become visible on the internet.
Organic marketing starts with content. It is important to develop high quality, innovative content that will be of interest to your audience. After developing content, it is important to spread this content to your audience. Organic marketing is all about developing a natural relationship with your audience. Organic marketing takes time but is worthwhile because it will make your brand name more authentic and credible. Organic marketing utilizes social media naturally; meaning no paid sponsorships or advertisements. Posting regularly and engaging with your audience is all apart of organic marketing.
Optimizing your website for search is another important organic marketing strategy. By doing so, it will boost your visibility on search engines. It is important to make you’re your site has metadeata so search engines understand the use and type of information of your site.
A new business will require time and lots of work when it comes to organic marketing, but organic marketing is something a business can’t live without. It will require lots of time and content but as you the content amount increases, so will your audience. Organic marketing will build that relationship with your consumers that they are looking for. In a world of paid advertising, your organic marketing strategy will be valuable to both you and your customers.
Organic marketing is driving people to your website or business without paid marketing. If a consumer types into google “marketing services” and your marketing agency is first to come up on google, Bing, etc., this is called organic traffic and it’s the most important type of traffic because those consumers are already interested in your product, making it more likely for them to become a customer. Organic marketing includes many strategies such as social media marketing, SEO, backlinks, blog writing, email marketing and much more.
The greatest benefit of organic marketing for small businesses is it creates long lasting results. When you attract a customer organically, they are more likely to become a long-term customer whereas if they were to come to your website from a paid sponsorship it would be unlikely they would be interested in becoming a long-term customer. If your website comes up on the first page of search results, more people are exposed to your business and that creates more potential for new customers. Through organic SEO and Backlink services, you will increase your rankings on search engines.
Organic marketing is a big opportunity for businesses because it enables them to create relationships with customers. Social media and email marketing allows you to directly communicate with your audience at low cost which is different than ever before because print and television ads were mass messages. You can now personalize your messages to your audience with organic marketing which is something that was difficult to do in the past.
Organic marketing is great for small businesses because if done correctly, you can compete with the larger companies. If you have a strong marketing strategy that requires you to be consistent in communicating with your audience, you have just as much of a chance to reach the same amount of people that larger companies do. Although larger companies tend to use paid strategies, every business (no matter the size) needs organic marketing to be successful and maintain customers.
The definition of organic in the marketing industry refers to the act of getting your customers to come to you naturally rather than paid links or boosts. If you are consistently posting content on your social media pages, improving your SEO and sending out mass emails, you are already doing some organic marketing. Every business needs organic marketing. If you utilize paid marketing strategies you must combine it with organic marketing. People use paid marketing for fast results. While these results are produced faster, they are less effective and are short term effective. Organic marketing takes time and work but it is low cost and is proven to be long-lasting and produce effective results.
If you are looking to establish, grow or maintain your business and customers organic marketing is the marketing strategy you need to implement. As mentioned, organic marketing takes a lot of time and requires consistency and to be successful, it is recommended to sync organic marketing strategies together. For example, if you use email marketing to stay in touch with your customers (an organic marketing strategy) you should use SEO that is in sync with the emails. You should have interesting, relevant landing pages with some sort of call to action to convert this into a sale. Along with this email, you should have a blog post that correlates with it that will help to increase content on your website and increase your SEO rankings. In addition, being consistent on social media with interesting, relative content is vital for maintaining your voice and establishing your brand. Organic marketing requires a lot of time and effort, but it is essential for a business. To see the excellent results organic marketing can produce for your business, it is best to work with a professional.
There are many organic marketing strategies you can implement to increase your businesses online visibility and overall business. Posting on social media is an organic marketing strategy that every business should be doing. Posting content could be status updates, images and videos.
When implementing social media into your organic marketing strategy, you must understand social media is a two way street. Not only is it good to consistently post your own content but it is important to interact with your audience. Consumers today appreciate the effort of a business taking the time to interact with the customer as it makes them feel valued and appreciated. To do so you can respond to comments, start a discussion on social media by asking opinions and questions or jump into a conversation that mentions your business. Influencer marketing is a current trend in the marketing industry that is an organic marketing strategy. Influencer marketing is the act of partnering with an individual that has a large following to promote your product or service. This is a low cost strategy that is effective because influencers have a big impact on buyers.
Writing blogs every so often is another organic marketing strategy. Blog writing has numerous benefits to your organic marketing strategy. Not only does it provide your website with extra content and informs consumers about your product or service, but it increases your rankings on search engines. Search engines recognize websites by the amount of relatable content on its website. Any type of search engine optimization is an organic marketing strategy. Utilizing keywords, posting backlinks on other websites that direct back to your site are a few of the organic SEO marketing strategies.
Email marketing is an effective organic marketing strategy that has become popular in the industry because it is so effective and low cost. Email marketing enables businesses to communicate with customers and potential customers on a personal level and offers many opportunities to direct customers to your website.
Organic marketing refers to the act of getting your customers naturally rather than using paid links or advertisements. There are many organic marketing ideas to implement into your marketing strategy.
Keyword and content optimization is an idea to increase SEO results. To use keywords, research the keywords being used in your market and create content that includes those keywords. These keywords will be recognized by search engines and improve your rankings.Remember good content is important, too but to gain visibility you must be appealing to search engines.
Social media is another organic marketing idea that you can utilize in many different ways. Posting good content that engages your audience is an organic marketing strategy that is low cost and a great way to establish and grow your brand. When creating your social media strategy, you have to research where your audience is. For example, older generations use Facebook whereas millennials use Instagram. Create your social media strategy with the knowledge of where your audience is in mind. To be successful on social media, you must be able to reach your target audience.
Backlinks is an organic marketing strategy that can attract visitors to your website. Using other websites like blogs or other social media pages to direct consumers to your website is what backlinks are all about. Backlinks are effective because consumers are already searching for your product or service and once they are provided with a link to your website, they are likely to become a customer.
Email marketing is an organic marketing idea that has become a trend in the marketing industry because of how low cost and effective it is. Email marketing provides consumers with links to your website and call to action messages, so they are more likely to purchase your product or service.
It is proven that organic marketing is effective. However, if you implement organic marketing into your marketing strategy it is necessary to track information and create reports. Most marketing agencies will have to create organic marketing reports to present to clients which is one of the many benefits to working with a marketing agency. Organic marketing reports allows you, as a business owner to see how effective the organic marketing strategies are.
Whether you or a third party conducts your SEO work, it is essential to create a monthly report. This report should include project goals, tasks that were completed and the overall results. An SEO report will tell you the leads that were generated and how much website traffic has increased. Report can also include the number of users that visited the site, the average time spent on your website and the page views.
If social media is an organic marketing strategy used, a report should be created. In this report should be the number of followers gained, number of likes on the page or posts with the highest interactions. A social media report should include a reach report that informs you of the reach your social media has so you know how many people are receiving your information.
Perhaps the best thing about email marketing is the programs already have a reporting system that gives you access to analytics. These reports will inform you of the open rate meaning how many consumers received the email and opened it. Email marketing reports will also inform you of the number of clicks from the email to your website there is.
Reporting is not only important to keep track of the work being done but it provides you with insight to what organic marketing strategies work and what doesn’t.
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