10 Ways to Ramp up Sales with Email Marketing
According to Forbes, the average person checks their email 15 times a day. Before people get out of bed to grab their cup of coffee, checking their email is the first activity they do. Throughout the day, they check their email hour after hour and then, of course, one last time before bed. This is not shocking though, considering fewer people use direct mail because it has been replaced by email. We use email for bank statements, bills, personal communication and so much more. Its no wonder people check their email 15 times a day, because their email is packed with tons of information.
As of 2019, there are nearly 4 billion email users worldwide and this number will continue to grow. So, what does this mean for businesses? Using email is important for relationship building with potential customers, current customers and past customers who have not returned. Email is a way to communicate directly with them at a time that’s convenient for them. Email marketing also happens to be one of the most cost-effective marketing strategies. If you think about direct mail in the past, you would pay for printing fees, postage fees or advertising space. For every $1 spent on email marketing, $40 is returned.
Whether you have an email marketing strategy set in place, or you are looking to improve your current efforts, we have some ways email marketing can ramp up your sales:
Have a Strategy
Having a strategy for email marketing is important for many reasons. Your messages should be thought through and have some sort of purpose behind it. Why are you sending the email in the first place? Is it to provide customers with sales information? Boost sales? Show customers new products? Determining the purpose will help to craft a stronger message.
A strategy also allows you to create a calendar, so you never miss a date. Nothing is worse than having to send out a message last minute because you just realized a holiday was 2 days away. A strategy will keep your messages on time and organized.
Send Timed Discounts
Consumers anticipate timed discounts for holidays like Christmas, Black Friday and Mother’s Day. Holidays are a great time to send discounts because your customers are actively searching for the best deal. At this time, they are more likely to open your email and take advantage of the sale.
Email programs such as constant contact and MailChimp allow you to personalize each email in a variety of ways. At the very least, you should always address each customer by name. You can also send discounts to customers who have abandoned their shopping carts.
Include New Products (the option to preorder)
A simple way to make a customer feel special is to include your newest products in an email. Giving them the option to preorder is a great way to reward loyal customers, especially if you expect the product to sell quickly.
Include a Prominent E-mail Subscription on Your Website
The larger your email list, the better. Since you want your email reach to grow, a good way to increase the list is to include a signup link on your website where web visitors can’t miss it. Additionally, on the check out page, give customers the option to sign up for email in order to receive special discounts and news and information.
If you have just started sending out email campaigns, it is highly recommended that you start out with one email per month. Not only do you want to steer away from bombarding your customers with emails, but you want to determine the best method for your business. There are some businesses that are successful with an email every couple of days and then there are some that are just as successful sending monthly emails. If you find that your monthly emails do well, you can begin to increase the frequency of the campaigns.
Emails can also be used to reward frequent customers. You may have noticed some businesses offer a point system where customers can redeem points once they reach a certain number. It's important to pay attention to your most frequent buyers because these are the customers that will be interested in your emails and repeat business.
Make it Voluntary
Every business wants a large email list, so it can be enticing to make subscribing to your emails required at check out. However, keep in mind that no one likes aggressive salespeople. Making email subscriptions optional allow you to build a good relationship with customers before your email campaigns even begin.
Give Users the Option to Unsubscribe
As business owners, we hate to see a customer go, but giving them the option to unsubscribe from your emails is very important. This option shows your customers a sign of respect because you’re not forcing them into something that they don’t want.
Unless it’s a book, most people find too much-written content difficult to read. While your emails should be informational, it's important to provide as much information as you can through visuals. Visuals can be a graphic, video, or image. Be sure to get creative and combine visuals with written content.
Email marketing: Leave it to the experts
With all the people using email today and the great ROI that email marketing offers, this marketing method is one you shouldn’t miss out on. Email marketing must be creative, high quality and consistent. Most business owners do not have the time to send out consistent emails to customers, which is why you should outsource it to the experts.
At Joseph Studios, our email marketing services are more than just sending emails to your customers. We include a marketing strategist, an email marketing technical expert who will manage your mailing list, segment your lists by user groups, and be responsible for developing and testing. We also include a marketing project manager to ensure the timely delivery of your email campaigns.
Ready to get started? Contact our team at Joseph Studios!