6 Reasons Why You Should Be Blogging

January 07, 2019
by Daniel Klein

Nowadays we hear a lot about the prevalence of video content, and marketers are rushing to take part in the trend. Still, that does not mean that other types of content become less effective. Blogging, especially in long-form, might be the most valuable written content you could have on your website.

However, if you’re on the fence about whether you should start a blog or continue focusing your efforts on it, there are some things you may want to know. Here are six reasons why you should be blogging:

1. Promotion without Interruption Advertising

Blogging provides you with an organic way to reach your audience without having to blast them with advertising through Google or social media. While these approaches may be valid, building a natural relationship with your prospects rewards you with more trust and the ability to spread your message far. In that sense, your blog will be one of your most effective promotional tools.

2. Content Marketing Goes with Blogging

If you’re looking into content marketing or planning to expand your content marketing strategy, you can’t do it without a blog. It’s the crucial piece of the puzzle without which your other content marketing channels such as email newsletters, social media content and bonus resources won’t be as active.

3. Exploring Topics In-Depth

If you’re dealing with topics that need to be examined and explained in-depth, there’s no better type of content for you than blogging. Additionally, you can write long-form material that covers everything one needs to know on a topic in one place. These types of posts can have high Google rankings if they provide enough value to your target audience, improving your overall visibility.

4. Building Authority

As the place for you to express your views and expertise in the industry, your blog will be crucial in convincing your prospects that they can trust you. A blog helps you build authority within your industry or niche. By sharing your knowledge with others, you’ll demonstrate it as well.

5. Driving Traffic and Backlinks

As a collection of your expert thoughts on relevant subjects, your blogs will also have relevant keywords. So if you look at your blog as a way to help people find you, you can come up with an SEO strategy that will propel you to a higher Google ranking. By extension, that means you’ll improve your website traffic as well. And if you’ve provided quality content, it will be much easier for you to get valuable backlinks that will enhance your standing with Google further.

6. Complementing Your Social Media Use

Social media is a great place to get shares for your blog posts and increase your reach. However, you may also use it to create a community around your blog, as people will more readily comment on social media posts than on the blog itself. It’s also valuable to open yourself up for receiving feedback via social media and starting the discussion on the given topic. Blogging and social media no longer require different types of content — instead you will use your social media to promote the blog.

Blogging can still pay off, even if you don’t directly monetize the blog. Using it to build authority, gain the trust of prospects and climb the Google rankings can have fantastic results. For more information about blogging and how it can elevate your business’ online presence, feel free to visit our website or contact us directly.


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