8 Best Practices for Integrating a Marketing Agency into your Tech Company

January 23, 2020
by Deanitra Kuminka

Integrating a marketing agency into your tech company serves as an extension of your business itself. It makes you build a holistic approach towards marketing communication and to promote brand strategy. Furthermore, when you integrate a marketing agency into your tech company, it basically gains the skills and resources to effectively promote and pitch your company across each channel. 


Why Is an Integrated Market Agency Better Than Single-Specialty Agencies? 

When you hire a couple of freelancers, contractors, and other agencies separately can be a tiresome task. Suppose you go to a restaurant and you plan to have a five-course meal, but for each meal, you go to a new, different restaurant. That is how working without an integrated marketing agency is like. We know that the necessity is the job of the invention, and we do get the job done without an integrated marketing agency as well, but it is inefficient. The appetizer does not go well with the dessert. 

If you are planning on integrating a marketing agency into your tech company, the following are a few practices that should come in handy:



Make Sure The Folks From Integrated Marketing Agency Are Knowledgeable


When you associate a digital marketing agency with your tech company, you need to make sure that the people you are going to be working with our knowledgeable and up to par. An integrated marketing agency will either break your business by costing you high amounts with little to no ROI, or the right marketing agency will build your business and take your tech company to a whole new level. 

Therefore, you have to make sure that the company you choose to work with has the required expertise. For this purpose, you will first have to observe your own business and then map your needs and wants onto your marketing agency’s expertise and see for yourself if you two are a good match for each other.



Pair Up With A Company That Gives You Access to Awesome Tools


One of the perks of working with professionals is being exposed to their ways. When you work with a digital marketing company, you will probably get access to a lot of cool gadgets that you otherwise do not have access to.

This may include exclusive keyword targeting, keyword research, observing analytics, and a bunch of social media tools. 



Evaluate Your Needs


Before you go and start hunting for a marketing agency that is good for your business, your first step should be to determine what your business needs and what is truly vital for your tech company. 

Evaluating your needs includes calculating what you want, and establishing an idea of the services you will be needing. For example, if you are planning to opt for an email marketing campaign or a pay-per-click scene, you have to establish how you prefer to reach your potential audience. 

Next up is realizing where your company stands currently, what your tech company’s goals are, and how are you going to get there. 

Once you have a grip on your objectives and goals, you can start hunting for a marketing agency that will help you fulfill them.



Analyze Their Services First


After you look into a company and your objectives finally align with another marketing agency out there, that is when you start the filtering process with these companies. The first job to filter out a company is looking at the services they provide.

With the help of the previous step, you may now have a better idea of what services you will be needing for your business, and therefore, this is where you check if your chosen company offers the services you will be needing.

You can also look into their services by contacting them and asking them details about their going about procedures.



Don’t Forget To Check Their Portfolio


If the company you have chosen does offer services suitable for your tech company, the next step would be to study their portfolio. You must carefully go through their previous tasks and see for yourself the work they have done.

Chances are, if you find suitable services for your tech company on this marketing agency’s offerings, you will find similar previous work encounters of this marketing agency with a tech company.

This will help you study if your chosen marketing agency has had similar work experiences in the past.



Go Through The Client Testimonials


The next step is to look for the previous testimonials by all their clients and find out the weaknesses and strengths of the agency in the crosshair. Make sure that you are not getting fooled by fake reviews and fake testimonials and look for actually authentic reviews that shed light on both the strengths and the weaknesses of the specific agency.

If you go through testimonials of a specific company and you only see good things about them, there is probably something shady with the reviews because let’s be real, there is always a room for mistakes and you do not want to choose a company that tries to hide its shortcomings by fake reviews.



Feel Free To Ask Any Questions


After you are done with your filtration process for your desired marketing agency, it is possible that you may still have a lot of questions. You should be asking these questions from the aspiring marketing agency directly and be completely non-reluctant about it.

You are aiming to integrate a marketing agency into your tech business, and it is only fair for you to have answers to all your queries before you finally move on to working with them.



Opt For A Conjoined Approach


Lastly, after you are have selected and successfully integrated a marketing agency into your tech company. That is when your real journey will start. You will begin to notice the differences between working with an association of freelancers, contractors, and single-specialty agencies and an integrated marketing agency specifically for your own tech company. 

Joseph Studios has been known to help tech companies qualify for their investment funding and has been assisting its clients in related matters for quite a significant amount of time now. Feel free to contact us for all any queries you may have by clicking here. 


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