The Advantages of Outsourcing Your Marketing to a Marketing Agency
No matter the type of industry you are in, as a business owner, you are faced with many tasks, hurtles and deadlines. Owning a business is very stressful for most people as they are responsible for everything that contributes to the bottom line. Business owners are responsible for inventory, tax preparation, HR, payroll, finance, legal matters, sales and so on. If you could outsource as much as you could…wouldn’t you?
What Is Outsourcing?
Outsourcing is hiring someone to complete a job for you. For example, more than half of businesses today reported that they outsource their payroll. When you have a hundred other things on your to-do list, running payroll for each and every employee is time-consuming. Companies outsource their payroll, HR, and maintenance of their business. Marketing is another essential business function that many businesses chose to outsource.
Outsourcing and Marketing
Marketing is one of the most important functions of your business. Without communication to customers, advertising and promotion of your business…how would you make sales? Hiring a marketing agency is an investment every business should consider. There are so many things a marketing agency could take care of for you. Including social media, website design, and creation, the design of your logo, coordinating events, email marketing, search engine optimization (SEO)…the tasks are endless, all depending on which strategies you believe are best to implement for your business.
Whether your business has 15 employees or 1,000, a marketing agency is much more beneficial than an in-house marketing team. A single in-house marketing employee can only do so much. Content creation, website maintenance, and social media all require a lot of time and creativity. These strategies are the minimal recommendation for your marketing strategy. It is unlikely that a single employee can efficiently complete all these tasks. As your business grows, which it will if your marketing is done the right way, it could become overwhelming for the one employee. You will eventually find yourself hiring another individual to assist, ultimately paying two full-time salaries. A marketing agency is much more cost effective than an in-house team.
How to Select the Right Marketing Agency
When deciding a marketing agency to work with, it is important to do your research and not just select the most convenient. You want to work with a business that has knowledge of your industry. It is also important to work with a marketing agency that truly values your business. A marketing agency should listen to your needs, goals and requested strategies. Do not settle for a marketing agency who provides cookie-cutter strategies. After all, marketing is all about having your business stand out from the competition. It is important to express your goals and results for the work the marketing agency produces. However, marketing agencies are experienced and knowledgeable about the trends in the marketing industry. A marketing agency should consider your thoughts, but you should also trust the work they provide.
Benefits of Working With a Marketing Agency
Accessibility to marketing tools– Working with a marketing agency also gives your business more opportunity to reach a bigger audience. Marketing agencies are familiar with the best marketing tools and programs. Programs like Sprout and Buffer are programs that allow you to develop strong social media strategies and reach more people. Other programs like MailChimp and Constant Contact are email marketing platforms that allow you to send updates to your customers or potential customers. Marketing agencies are also familiar with all measurement tools to determine which strategies are the most successful. The metrics provided will show you how effective the marketing agency is.
Allows you and your employees to focus
Outsourcing your marketing also maintains your focus. As a business owner, you dedicate to your time to your employees and everything that contributes to the bottom line of your business. When you outsource your marketing to a marketing agency, you completely hand off your marketing duties. By handing off your marketing to someone else, it frees up you and your employee’s time.
Experts in the industry
A marketing agency is a team full of creative individuals. Marketing is their niche, so they are sure to always be full of innovative, unique, and creative thoughts. A marketing agency works to help your business stand out from the competition. Developing a marketing strategy takes a lot of research. To develop a successful marketing strategy, you need to know what the trends are, what your competition is doing and the best way to effectively express your message. A single-in house marketing employee or a small team is unlikely to conduct proper research. Marketing agencies understand the competition that is out there with the internet and social media today. They understand the ins and outs of the marketing industry, the hottest trends, and strategies that will work for your business. An in-house marketer would not have the time to stay up to date on marketing trends, which would make it difficult for your business to get ahead of the crowd. Marketing agencies take on the responsibility of staying up to date on marketing trends and applying it to your business.
An outside perspective
In addition to their creativity and knowledge, an outsider gives you an outside perspective on your business. The more you focus on something, the more likely you are to see something. An agency will provide you with fresh ideas that you or your employees might not ever think of. An internal team is more likely to be supportive, which is good! Everyone appreciates a supportive, friendly team. However, sometimes support is not what you need. Every once in a while businesses need constructive criticism. Marketing isn’t afraid to tell you your idea is not the best one.
When you work with a marketing agency you are guaranteed results. Marketing agencies are committed to continuously improving your marketing results, otherwise, you can cancel the contract. Marketing agencies also know what works and what doesn’t. They have worked with other clients and have tried many different strategies. You could be wasting hours of time a week or even a month by having a single in-house marketer develop and implement a strategy that won’t be successful upon competition. A marketing agency knows the potential mistake and steers clear of making these mistakes for your business, making your marketing strategy successful and achieve the best results. Marketing agencies also rely heavily on editing. Your content that is going to be published for people to see, will be reviewed by more than 2 sets of eyes, ensuring your content is accurate.
HR can be a nightmare. If your business experiences turnover, it is likely your marketing strategy will be affected. If you offer PTO, holiday leave or even sick days, it can decrease the productivity of your marketing. Holiday’s are the best time to post on social media and reach out to your audience. If your staff is gone for the holidays, you will miss the opportunity to broaden your audience. Your employees most likely value their work-life balance and their ability to spend time with family on holidays. A marketing agency will take the pressure of your hands while ensuring the work is done. A successful marketing strategy is consistent. A marketing agency will be sure that your social media postings are scheduled and posted regularly. Marketing agencies are an extension of your staff. If your employees struggle to meet a deadline, but you don’t necessarily need a new employee, outsourcing is a good idea to consider. Rest assured, there is no project too big or too small for agencies so you will receive that extra hand you have been looking for.
Return on Investment
When you outsource your marketing, you ensured a better return on investment. Marketing agencies invest their time directly into your results. When you work with a marketing agency, you get what you paid for. The average marketing director salary is $147,000 annually, add the cost of benefits or maybe another employee or two to the team and you are looking at a ton of money. In addition to the salary and benefit costs, marketing tools and materials can be pricey too but is definitely a necessity. Marketing is supposed to increase your revenue, spending a ton of money on an internal team will not help your bottom line.
When To Outsource Your Marketing
Transitioning from an in-house marketing team to outsourcing is not uncommon. In fact, most of the time it is a better decision. Marketing is how your revenue grows. If you have noticed your revenue has become consistent or even decreasing; you may want to outsource your marketing. Your marketing strategy may have been effective at one point and very successful, but marketing requires innovation and constant change. If your team is maxed out on their marketing duties, it might be time to look for other assistance. A marketing agency could help to reduce the workload and come up with a strategy that is more effective that will save you money. If your team is constantly falling behind on deadlines, this is a sign you need to outsource your marketing.
Marketing is not something to be overlooked and underestimated. Marketing is a vital part of every business. If your internal team seems to be lacking on work and not producing good enough results, don’t be afraid to consider other options. Many times, internal teams exhaust their marketing ideas. At this point, it is time to turn to a professional that will continuously produce strong results that will increase your revenue. It is not unusual to have both an internal team and work with a marketing agency. If you like to work your team is producing but looking for a bit more, outsourcing portions of your marketing strategy are not uncommon. If you like the strategy your team has produced but they are not knowledge of certain things, it is OK to look for outside assistance. For example, your team knows how important SEO is to your marketing strategy but has no experience with SEO, you can work with an outside agency to help.
The Advantages of Outsourcing Your Marketing to a Marketing Agency
New businesses should highly consider partnering with a marketing agency. As a business owner, you want your business to be successful and produce high revenue. Hiring an internal marketing employee to handle everything for your new business is not only risking the success of your business but it is a lot of work for someone even with 10 years of experience to do. A new business requires a website, SEO to make your new business visible on the internet, and other strategies like social media and blogging. All this work must remain consistent in new business to ensure you are building a large audience.
Joseph Studios is a marketing agency that specializes in strategy and implementation. Joseph Studios uses an organic marketing approach. Organic marketing is a type of marketing strategy used to build your audience naturally. Our team specializes in social media strategy, email marketing, SEO and content development. Joseph Studios’ organic marketing strategy is effective because it helps develop human-to-human, natural relationships in a world of paid advertising which interrupts a person’s online experience. Joseph Studios also uses a third-party reporting tool to verify the work is effective and complete. Clients can access these reports to hold Joseph Studios accountable.
SEO, organic backlinks, social media, blog writing, and email marketing are all organic marketing strategies that are proven to be successful. These strategies will help to not only build your audience but increase engagement with your audience. To learn more about the work Joseph Studios can do to help your marketing strategy, contact our team today.