Are You Using Social Media To Its Full Potential?

May 26, 2020
by Deanitra Kuminka

With more social media channels out there than ever before, it’s easy to become overwhelmed and lose sight of your social media strategy.

Brands of all sizes are using social media to boost brand awareness, generate leads, and generate revenue. So as overwhelming as it might seem, there are many techniques available to make it easier than ever to create and implement a strong social media strategy so that you can grow your brand organically.

Here are some of the ways you can get the most out of it:

Create A Strategy For Each Platform

If you are using any social media platform, you’re off to the right start! But its important to not just be on many platforms but to properly and fully be on the platforms you do participate within. Quality over quantity! That way, you really maximize your reach.

Each social media platform is different, which is why it’s important to have a different strategy for each of them.  Facebook, for instance, will need posts and engagement (on your part) focused not just on your page but also within groups. It’s also less important to use hashtags on Facebook. While Instagram heavily favors stories and images with lots of hashtags, and LinkedIn targets business professionals, and that’s where you will make most of your B2B connections. Point being that every platform is its own universe! The message you post on Instagram might (and should) be very different than the same message you send on LinkedIn, Facebook, Twitter, etc.

So our tip is that you need to create a targeted strategy for each social media channel you use because in doing so you will notice an improvement in engagement and results

Be Consistent

Having pages on social media does not mean that you have a social media presence. Well, technically yes, you are present on social media, but you’re not active on social media. If you are not posting consistently on social media, and you’re not engaging the community with outreach, you are not using social media to its full potential.

So, what exactly is “consistently engaging” on social media? There is no set number of posts or conversations, but if you are posting to social media once a week, and not trying to build relationships with other groups/forums/communities, it is not enough and you’re wasting your time. To be successful with your social media strategy, you must post at least 3-5 days out of the week on top of doing community outreach. Here consistency is important because of the competition on social media. If you’re not sharing new content each day, your content gets lost in between all the other millions of posts being delivered to our feeds.

Publish Quality Content

Posting to social media consistently is important, but it’s just as important to have quality content. Quality content is what will boost engagement and catch the attention of your followers, and ultimately, bring them to your website and boost sales.

Quality content must be timely, relevant, accurate, and interesting. Each social media post should have a clear message that resonates with your audience. This might mean that your social media post to LinkedIn is different from what you post to Facebook.

When it comes to social media posts, it’s also important that your message is free of any errors. Errors such as spelling errors or typos are a quick way to put a dent in your credibility.

So, how do you create these great social media posts? Well, it all goes back to our first point, and that is social media strategy. With an excellent social media strategy comes research. You must do your research to learn about the demographics of your audience. What is the age range of your audience?  Where are they located? What are their buying habits like? When are they active on social media? All of these things must be taken into consideration when creating your social media posts if you truly want quality content.

Analyze Results

This very well might be where many businesses go wrong. They could have a great social media strategy going, but they wouldn’t know it because they are not tracking and measuring their efforts.

If you don’t track and analyze your results, you are not alone. In fact, 40 percent of businesses do not accurately track their social media ROI. However, this is a huge mistake because you will never know what works and what doesn’t. Here are some metrics you will want to look out for:

  • Reach and engagement for Facebook
  • Impressions, retweets, and mentions on Twitter
  • Clicks, impressions, comments, and likes on LinkedIn
  • Likes, comments, shares, and followers on Instagram
  • Views and engagements on Facebook and Instagram stories

If you are consistently posting to Facebook, it is vital that you are tracking these metrics. If you are posting 5 days a week, it’s difficult to remember which posts get the most engagement from your audience. Some posts might get a handful of likes, while others might get 500-1000 likes.

If you are consistently tracking and analyzing your data, you will begin to notice a pattern of what works on social media and what doesn’t. This way, you will be able to make tweaks and changes to improve your social media strategy.

Don’t Underestimate the Power of Video

Video content is on the rise right now. Many brands overlook videos because typically it takes more time and effort to create. But we are here to tell you IT IS WORTH IT!

Within the last three years, video views have increased by 258% on Facebook. On Twitter, a video post is six times more likely to be retweeted than a tweet without any video content.

If you don’t have the time or knowledge to get started with videos, find marketing experts who can help. Videos will more than likely boost the engagement on your social media pages and, as a result, bring you more business.

Don’t Waste Another Minute – Let Our Team At Joseph Studios Help

As social media experts ourselves, our marketing team at Joseph Studios knows the power of having a well run social strategy and campaign. With a strong social media strategy, you can take your business to the next level.

Sound like you? We’re here to help! Contact our team at Joseph Studios today to begin!


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