How we do it
Whether you’re just getting started with MailChimp, or your Salesforce and Pardot shop,
we have the resources and experience to be able to help influence your customers’ buying habits. This could be as simple as periodic newsletter, or as complex as building and integrating automated customer Journey triggered by on page or in-app behavior.
No matter your unique situation, our email marketing support is a great option to grow your business.
hear what others are saying
I like the team’s ability to cover so many different aspects of marketing and branding and getting my business the exposure it needs through organic advertising. Daniel and his team offer great services and great value. They all are able to stay on top of the changes in social media and Google, and they tend to think outside the box. I would be very comfortable recommending Joseph Studios to my friends, family, and colleagues. Keep up the good work guys!
Why email marketing is so important
Nearly 2.5 billion people use email (34% of the world.) Not to say social media isn’t important because it 100 percent is and is essential to every business but in terms of customer acquisition, email marketing has the potential to be more effective than social media. If you think about it, almost every person you know has an email address. For this reason, email marketing enables business to reach consumers more now than ever.
Email marketing allows businesses to reach a large number of people at a rate of nearly nothing per message. For every $1 spent on email marketing campaigns there is a ROI of $38. It is inevitable that email is the channel generating the highest ROI. Although email marketing does the same thing direct mail did, it is a much lower cost. Why? Because there is no cost for the print for direct mail or postage stamps.
74% of marketers say targeted personalization increases consumer engagement. Email marketing gives business the opportunity to personalize message whereas other marketing strategies do not. Email marketing was created to build loyalty and trust in your brand- if done correctly that is what it should do.
In addition, email marketing was created as action oriented. With hyperlinks, there are many opportunities for consumers to click to your website, ultimately increasing sales and website visitors. According to Experian, transactional emails can generate 6x more revenue for a business. Email marketing is guaranteed to produce results.
Email marketing also allows you to measure success like no other. You can track who opened your email, which links were used most, and how many people unsubscribed. Tracking this information will help you to be successful in future campaigns and give you insight to what customers value most. Programs like Constant Contact and MailChimp provide all the analytics you need for reporting.
How much does email marketing cost?
A mid-size business typically spends $9-$10,000 a month on email marketing if they choose to do it on their own. If businesses choose to work with an agency, they can expect to spend $300-$500 a month.
Email marketing campaigns work to build relationships with customers and potential customers. Emails to customers are mainly to increase sales, website visits and customers. By staying connected with your consumers, you are most likely to come to mind when it is time for them to make a purchase.
It is recommended that businesses spend 16% of its marketing budget on email marketing. There is no doubt that every dollar put towards email marketing is well spent. Email marketing is a highly cost-effective strategy and generate a high ROI of $44 for every $1 spent. There are numerous factors that impact the cost of email marketing.
One of the biggest costs for email marketing is the program used to deliver these emails. Programs can range from $20 per month to $200 per month. It is important to consider the best program for these campaigns because they have the ability to generate tons of revenue. Another factor is the complexity of your campaign. The more complex design, the more you will pay. But the basic design that is least expensive isn’t always the best option. Agencies work on a flat or hourly rate that all depends on the complexity of your campaign. In addition, included in the cost is the delivery fees. The more subscribers you have, the more it will cost. The more you send out emails, the more you will pay.
To learn more about costs of email marketing campaigns, it is important to discuss with an agency. Agencies will be able to create a service that fits into your marketing budget.
How effective is email marketing?
With the rise of social media, it has been said that email marketing is not as effective as it once was. This is far from the truth and has been proven to be one of the most effective organic marketing strategies out there.
91% of internet users use email. Almost everyone uses email which presents a huge opportunity for businesses to reach its audience. With email users expected to grow to 3 billion by 2020, email marketing is more effective now than ever.
Email marketing allows companies to build trust, and relationships with its customers. In addition, it provides customers with information they might not otherwise receive. With creative, relative content, email marketing can produce excellent results for companies. These marketing campaigns give you the ability to provide customers with direct links to your website. This is different from other marketing strategies like SEO for example where they would come across your website on their own. These things are right in front of customers and with a strong call to action they are more likely to be attracted to your site.
The greatest advantage of email marketing is the amount of people you are able to reach at almost no cost. Email marketing allows you to personalize messages which is different from any other marketing strategy. Another great advantage to email marketing is reporting is made easy. These reports contain valuable information like open rates, which links have been clicked and how many people have unsubscribed (if any.) If you work with a marketing agency, you will be provided with reports that contain this information. Evaluating these reports can help you to create a more effective message in your next campaign. If you utilize the reporting tools and work to improve your message, email marketing can have highly effective results for your business.
How to get email lists for email marketing
Having a strong email list will be how you will get the most use out of an email marketing campaign. According to Harris Interactive, 81% of US online shoppers are more likely to make additional purchases online or in a store as a result of emails based on previous preferences. In addition, 72% of consumers say email is their preference of communication with businesses. Needless to say, having an email list to target these people is essential. So how do you do it?
For starters, you must have a reliable program such as Constant Contact or MailChimp. This is where you will store contacts and how you distribute messages. Most people build their email list with an incentive like a giveaway. To receive a discount code, people exchange their email address. This is a quick and simple way to build contacts. If you don’t have a discount code available, you can give away free content- but it must be good content that readers will want to continue to receive.
If your website does not already have a place for customers to submit their email address for updates and more information, you need to put this in place. This is a simple way to gain customers that are interested in your product or service. Once you have these emails, send out an introductory email, thanking them for their interest and explain to your customers what they will gain from these emails.
Once you begin sending out these emails keep in mind the goal is to increase email subscriptions. Keep the content interesting and do not crowd people’s emails with your news and offerings. Marketing agencies have a team of experts who can provide you with more information on how to build an email database.