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Chances are if you’re reading this post, you also have at least one social media account. According to a January 2023 report, approximately 59% of people on Earth have some form of social media. And as high a percentage as that may seem, this figure is actually misleadingly low. When considering only people over the age of 13, that number climbs to nearly 75%.  Whether you choose to spend your…

Whether you have a defined brand name within your industry or your organization is newly established, capturing market share is essential to sustained growth in 2023. This year, businesses can increase their revenue by converting existing customers within their niche, even amid the threats of a recession.   Each company vies for its market share in its industry, competing for the patronage of a limited number of potential customers. Even if…

As the world expands, the industries with the most growth potential are those propelled by necessity. While we have discussed the AI revolution and its unavoidable influence on the future of marketing, the three industries poised for success in 2023 are not process change-led. Instead, they are considered essential industries for most people across the globe. These sectors are driving the economy forward and should have thought leaders in other…

If you’ve kept up with advances in the marketing, automation, or even entertainment industries, you’ve probably heard about AI platforms like Lensa and Midjourney gaining popularity. You may have even seen the artwork and selfies created using these generative artificial intelligence systems – with images ranging from cute and cartoonish to eerily realistic.  Hate it or love it, the capabilities of AI have made it into the mainstream. As popularity…

As a SaaS business owner, you know the customer journey is key to your success. But what does that really mean? And how can you make sure your customers have the best possible experience with your product? In this blog post, we’ll take a look at the key stages of the customer journey, and we’ll offer some tips on how you can make sure your SaaS marketing plan goes as…

In 2018, the US Bureau of Labor Statistics reported that only 23.7% of the US workforce worked from home. In recent years, that percentage has risen to 58.6%. In the beginning, working remotely and its convenience were primarily reserved for those in customer service. However, 2020 signaled a shift for many industries. Even in 2022, the evolution of communication tools has kept remote work a feasible and profitable opportunity for…

In the Software as a Service (SaaS) world, having a strong online presence is crucial to stand out in the competitive market. One of the most effective ways to achieve this is through SaaS SEO. This guide will help you understand the purpose and benefits of SaaS SEO and outline various strategies you can implement to boost your online visibility. Understanding SaaS SEO Definition of SaaS SEO SaaS SEO refers…

Long after veterans are done protecting our country, they still find a way to serve us: through entrepreneurship. Veteran-owned businesses make a significant impact on the US economy. Not only do they make up 3 million of the businesses in the US, but more than 573.2 million workers nationwide are employed at a veteran-owned business. Leaping into business ownership can be an exciting venture. But like many veterans who have…

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