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If you have been living under a marketing rock, you may not be familiar with the term link building or backlinks. These hyperlinks are essential to a successful SEO strategy and bringing your business tons of relevancy. There are different ways to build your link profile and make your company stand out from the sea of others, from paid to outbound, but we say that your focus should be on…

There are only two states of mind that a digital marketer should have upon receiving a new project. Either you know everything there is to know about the job or will know everything about it once the work starts. There needs to come to a point where you know exactly what you’re doing, or you’ll get fired – that’s obvious. But is one better than the other? In the following…

Without great content, there are no conversions; plain and simple. Content marketing is one of the most influential and impactful branches of a digital marketing plan. It’s an integral part of a company seeing organic growth. Organic growth is growth that comes as a result of internal efforts from a company’s marketing department. It takes patience, hard work, and a stellar marketing strategy. But how does this drive this organic…

Black Friday and Cyber Monday are just around the corner. For some businesses in the retail world, the shopping holiday began back in October in an effort to increase their chances of making close to last year’s numbers. We understand that this year has been a challenging one. Whether you’ve had layoffs, less than stellar quarters, or close calls of shuttering your doors entirely. Like your consumers, you likely don’t…

There’s no arguing that web traffic plays a significant role in a business’s success. It’s what helps your gain leads that hopefully convert to long-time customers. Web traffic, however, wouldn’t have the impact it does without SEO and its rankings to highlight your business for those looking for your products and services, and drive traffic to your website. Some think that in order to boost web traffic, you have to…

Imagine that you’ve just created the best product ever. The first thing you want to do is to share it with anyone who’ll listen and offer it to your company’s targeted audience as a solution to their most troublesome pain points. However, you can’t seem to gain traction or keep customers engaged. Many companies have trouble getting found by their ideal audiences. It doesn’t matter how great your product or…

Atlanta-based digital marketing agency Joseph Studios has a new designation: No. 1 Digital Agency. Our newest award comes from DesignRush, a B2B marketplace that connects brands with agencies. The company is known for highlighting top agencies worldwide, celebrating them in categories like logo design, branding, digital marketing, and website design. Digital agencies are essential in a business’s success. They use technical expertise to improve digital marketing and advertising efforts. They…

If there’s anything that the modern digital landscape of business has taught us, it’s that engagement with your audience is the biggest key to success. Now that engagement has worked in our favor as we’ve been awarded as a top B2B company in the state of Georgia. Clutch is an online review and rating platform that’s made a name for themselves by using a unique ranking system that determines the…

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