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While there are a host of marketing strategies that exist to drive traffic to your website, generate leads, spread brand awareness, and increase your brand’s reach, cultivating a symbiotic relationship between organic and paid marketing is the key to success in the digital world. For many business owners, their first instinct is to pour money into paid advertising, with the belief that simply pushing their brand in the face of…

Ask any SEO expert how you can improve your web presence, and the answer undoubtedly will be to add a blog. Adding a blog to your website can increase traffic and sales, but it also has a host of other benefits. Blogs can establish your brand as an authority in your field. Whether it’s marketing or music, viewers, if you have quality and relevant content, leads and customers alike will…

Businesses don’t grow on their own. It takes time, dedication, and of course, and a robust marketing strategy. A challenge for many is that marketing isn’t cheap, and most companies aren’t sure how to divide their advertising budget. What is the best marketing mix to invest in to find success? Those unfamiliar with social media may wonder, is social media marketing still relevant to my business? The answer is yes….

Video is everywhere. Don’t believe us? Think about the last time you pulled your phone from your pocket to watch a video. We are willing to bet it was within the previous 24 hours! Furthermore, when you enjoy a video, you’re compelled to share it with others and inform or entertain them as well. And from there, the circle of sharing continues. Now, think about the potential power of commercial…

If you have been living under a marketing rock, you may not be familiar with the term link building or backlinks. These hyperlinks are essential to a successful SEO strategy and bringing your business tons of relevancy. There are different ways to build your link profile and make your company stand out from the sea of others, from paid to outbound, but we say that your focus should be on…

There are only two states of mind that a digital marketer should have upon receiving a new project. Either you know everything there is to know about the job or will know everything about it once the work starts. There needs to come to a point where you know exactly what you’re doing, or you’ll get fired – that’s obvious. But is one better than the other? In the following…

Without great content, there are no conversions; plain and simple. Content marketing is one of the most influential and impactful branches of a digital marketing plan. It’s an integral part of a company seeing organic growth. Organic growth is growth that comes as a result of internal efforts from a company’s marketing department. It takes patience, hard work, and a stellar marketing strategy. But how does this drive this organic…

Black Friday and Cyber Monday are just around the corner. For some businesses in the retail world, the shopping holiday began back in October in an effort to increase their chances of making close to last year’s numbers. We understand that this year has been a challenging one. Whether you’ve had layoffs, less than stellar quarters, or close calls of shuttering your doors entirely. Like your consumers, you likely don’t…

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