Artificial intelligence is a new development that’s becoming a part of every industry’s lexicon. Whether you’re on TikTok, Instagram, LinkedIn, or YouTube, everyone is talking about the future capabilities of AI and what it means for writing, marketing, and design.  However, doesn’t it all seem a bit vague? While many people are focused on debating hypothetical scenarios, we thought we’d take this time to show you how artificial intelligence can…

The 6 Keys to Organic Marketing in 2023 Organic marketing has undergone significant changes in the past few years, driven by shifts in consumer behavior, advances in technology, and changes in search engine algorithms. In the past, organic marketing primarily focused on search engine optimization (SEO) and content marketing to attract and engage audiences. However, in recent years, organic marketing has evolved to include a broader range of tactics, such…

Chances are, if you run a business, you’ve encountered at least one source of advice about producing content. Everywhere you turn, everyone has something to say about content, whether it’s a carefully-researched article or a low-effort TikTok.  Though it has taken on an overused, nearly meaningless buzzword status, there is a reason why marketers seem so fixated on content creation. In today’s online space, content is how you connect and…

If you own a gym, health club, or rejuvenation center, you probably already know how challenging it can be to market for gyms in such a digitally-crowded space. The fitness industry is huge and growing more each year. Between now and 2028, the health and fitness industry is expected to grow by nearly 172%. This means that understanding how your business can set itself apart is the first step in…

Companies adore employees who stand out. Whether it’s closing sales, turning projects around, or creating impressive achievements, a “star” employee can draw praise, attention, and esteem when compared to their non-super peers.  Additionally, star employees can hold more sway in decision-making, have their ideas and suggestions accepted quicker, and more easily integrate their plans into the business. While this sort of individual standout mentality is often celebrated and incentivized in…

As mentioned in a previous blog, healthcare remains one of the top industries to watch regarding growth potential in 2023. Where other industries contest with the challenges of inflation and a possible recession, healthcare marketing can help your business capture market share, while facilitating new avenues for business growth.  What Is Healthcare Marketing? Marketing in healthcare, also known as healthcare marketing, is a strategic methodology designed to attract, engage, and…

Creating and Distributing the Perfect Press Release in 2023 As methods of communication have evolved, some people in the new generation of digital marketers dismiss traditional press releases as an outdated format. While it may seem like you can rely on your social channels and other media to communicate important updates about your business, you’ll quickly begin to understand why press releases are still a dominant practice. When implemented correctly…

Chances are if you’re reading this post, you also have at least one social media account. According to a January 2023 report, approximately 59% of people on Earth have some form of social media. And as high a percentage as that may seem, this figure is actually misleadingly low. When considering only people over the age of 13, that number climbs to nearly 75%.  Whether you choose to spend your…