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Have you ever wondered why a marketing strategy is so important? Well, your marketing strategy is the map of your company. Without it, you could go down any road and are likely to jeopardize your company’s success. Consider why people use maps in the first place…to determine where they are going. Without a map, it is easy to hit a dead-end or get lost. Similarly, this is how a marketing…

The sales industry has drastically changed over the last ten years. Gone are the days where your sales team could pick up the phone, call a potential customer, and make a sale. Most salespeople make 50 cold calls a day, and they are lucky if they can have one person answer the phone to talk to them. A shocking statistic came out that shows 57% of the buyer’s journey is…

Presenting a pitch deck can be intimidating and terrifying. After all, you are presenting to people who hear pitches all day long. Essentially, a pitch deck is a presentation of slides that introduce your business or product. Unfortunately, putting together a slide show about your business isn’t as simple as you think. It requires a lot of research, analytics, and most importantly, creativity.  Don’t be discouraged though! 90% of start-up…

As our recent blog, How Working Remotely Is Helping Women Balance Work and Family Life discussed, there are MANY advantages to working remotely. With those advantages come some challenges. One of the challenges remote teams face is maintaining a team environment and great communication. When working remotely, communicating with your team isn’t as simple as turning your chair around to ask your team member a question or walking across the…

Whether you think about it or not, everything you do has a plan. The meal you are cooking for dinner, your plan for the day, how you are going to accomplish simple chores around the house. Your business is no different than anything else. We refer to your business plan as an enterprise strategy.  It’s difficult and even nearly impossible to accomplish anything when you don’t have an enterprise strategy…

Like two ships in the night I see it all too often with large corporations. They have a sales team and a marketing team that both work autonomously. On a smaller scale, an organization may have only a sales team and utilize a marketing agency to take care of the fine details around print and content. This practice is so common because the expertise and disciplines of the two teams…

Artificial Intelligence (AI) has recently been coming into conversations in many industries, but the reality is that it has been in our lives, collecting and analyzing data of our everyday behaviors. This data is now the perfect tool for marketing.  AI watches you shop online Artificial Intelligence collecting data on your online shopping should come as no surprise at all. Whatever you buy and even how you pay is data…

The struggle is real CBD is gaining footing from state to state, and so is the competition. Now is the time for branding wars to commence and the winners to start floating to the top. Where will your brand land? Coca-cola, for instance, is the most popular brand of soda worldwide. It’s delicious, it’s bubbly, but it’s not the only cola brand for sale by a long shot. What Coca-cola…

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