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Whether you think about it or not, everything you do has a plan. The meal you are cooking for dinner, your plan for the day, how you are going to accomplish simple chores around the house. Your business is no different than anything else. We refer to your business plan as an enterprise strategy.  It’s difficult and even nearly impossible to accomplish anything when you don’t have an enterprise strategy…

Like two ships in the night I see it all too often with large corporations. They have a sales team and a marketing team that both work autonomously. On a smaller scale, an organization may have only a sales team and utilize a marketing agency to take care of the fine details around print and content. This practice is so common because the expertise and disciplines of the two teams…

Artificial Intelligence (AI) has recently been coming into conversations in many industries, but the reality is that it has been in our lives, collecting and analyzing data of our everyday behaviors. This data is now the perfect tool for marketing.  AI watches you shop online Artificial Intelligence collecting data on your online shopping should come as no surprise at all. Whatever you buy and even how you pay is data…

The struggle is real CBD is gaining footing from state to state, and so is the competition. Now is the time for branding wars to commence and the winners to start floating to the top. Where will your brand land? Coca-cola, for instance, is the most popular brand of soda worldwide. It’s delicious, it’s bubbly, but it’s not the only cola brand for sale by a long shot. What Coca-cola…

Animated videos have been giving businesses a tremendous boost for quite a few years now. They’ve been around for decades with countless brands achieving great results using them. So, for those who thought animated videos were a thing of the past, they are definitely mistaken. The animation really is your best bet by far, whether you’re creating a tutorial, an explainer video, an educational video or a TV commercial. Here’s…

I always find it amazing how fast CBD distributors pop up as soon as it becomes legalized. That brings about the question of how to get your business to stand out ahead of the others?  Buying your place in the line While it can be useful in the short-term, buying your place with Google and other search engines has a value when a new consumer starts a search for CBD,…

Incorporating artificial intelligence (AI) into marketing has brought forth many changes in the way we do business and generate leads. You have probably already interacted with artificial intelligence without even realizing it.  Digital assistants Raise your hand if you or anyone you know uses Alexa, Siri, Google Assistant, or any other type of digital assistant out there. Now put your hand down and think for a minute. These are examples…

If you follow our blogs or keep up to date on the marketing industry in general for that matter, you are aware of how much the marketing industry has changed over the years. With the constant change in the marketing industry, other departments have changed, too. The evolution of marketing has brought a whole new definition to sales and the two departments work for hand in hand (in most cases.) …

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