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The digital environment heavily influences Today’s business world. The websites and mobile apps of today are, at least in a sense, the digital representation of their respective companies. And by definition, the importance of a good quality website or app cannot be overstated. But competition in the digital realm is fierce. And as always, business is all about the consumer. It is for this reason why your online presence needs to…

At Joseph Studios, we offer a wide range of services that include direct marketing, SEO, public relations, social media marketing and more. Our expertise in all of these areas is what drives us to produce only amazing and high-quality results for our clients, gaining them the recognition they deserve in their markets. Since being featured on Clutch, the team at Joseph Studios is excited to be getting our own recognition…

No successful marketing strategy can exist without first giving it one or more clear objectives. These play a crucial role in both the direction, as well as the ROI that approach will have. It is, however, essential to make the distinction between them and your overall goals. The reason for this is that, while the purpose of your marketing goals may change along the way, your marketing objectives keep the…

Every year, the percentage rate increase of total global social media users is nearly double to the rate increase of total internet users – 13 and 7 percent, respectively. It means that of the total of 4.02 bn internet users, 3.19 bn use social media. What’s more, that difference is only getting smaller, year after year. But out of the numerous social media platforms out there, only a handful draws…

You should never underestimate the visual component of your social media posts.  People will always gravitate to great imagery, be it in the form of quality photos, videos, infographics, or oil paintings (if we’re talking the 19th century.) In the world of social media and digital marketing, as a whole, good, quality photos translate to more customer engagement, more traffic to your website, more brand recognition, and ultimately, more sales….

On the importance of content marketing (as a component of complex Internet advertising), we talked a lot of times. But content marketing itself is a deceptive and overrated thing. If you expect serious results from it, get ready for serious work to integrate content with other advertising channels and platforms. I emphasize: with all the channels that you have already mastered – or just gathered to conquer. I’m sure your content marketers have a…

When we talk about Facebook engagement, we refer to any action taken by a user on a Facebook page. It includes everything from commenting, liking a post, sharing it, looking at a video, opening a link, and so on. As far as businesses are concerned, Facebook engagement is crucial as it implies a much better organic reach, which in turn, results in more website traffic, and ultimately, more sales. Nevertheless, Facebook…

There are numerous ways a small business can market itself. From promotions to branding, advertising, blogs, and social media, all of it is considered marketing in one form or another. But in today’s day and age, digital marketing is the best way to go as it provides the best ROI out there. Digital marketing, however, should not be confused with online advertising. While the latter preoccupies itself mostly with advertisements over…

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