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Back in 2009, a small company by the name of Airbnb began on a journey to make a name for itself. With 10,000 users and 2,500 listings, the bed and breakfast platform was doing rather well. Nevertheless, it could have taken a lot of time before it could enter the market correctly, especially back in those days. Their biggest problem, however, was a lack of brand notoriety and a broad user…

If it’s additional exposure for a new product or service you are looking for, then an experienced social media manager (SMM) is the way to go. They are equipped with all the necessary sales know-how, as well as a thorough understanding of marketing strategy and development. As social media experts, they can manage a publishing calendar, to curate content, schedule posts, monitor networks for brand mentions and keywords, engage with…

Of all the social media platforms out there, Twitter has indeed made a name for itself over the years. If in 2010, the platform averaged around 30 million monthly active users, in 2018, that number skyrocketed to a whopping 336 million. But because of the enormity of its success, Twitter has also become a more competitive marketing environment. On the one hand, this large number of users means that there’s also…

When marketers or anyone else, for that matter, are responsible for spending money to generate revenue, they should be able to know whether that investment is creating them any business or not. When talking about marketing return on investment, as opposed to regular ROI, several fundamental differences make the former stand out. Below are five things that you need to know about it. What Is Different About Marketing Return on Investment? The…

There can be several reasons why a company does not have a dedicated PR team member. It could be because the company is still too young, or too small, or it could be because it feels that there is no need for PR, in the first place. Likewise, it could be because management believes that today’s digital technology can replace a dedicated PR team completely. But as Stephanie Smirnov, Managing Director…

The term growth hacker was coined by Sean Ellis, the CEO, and founder of the aptly named GrowthHackers. In the original blog post from 2010, Ellis describes a growth hacker as “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” To better explain the issue, growth hacking is a process performed by a team of cross-departmental members, made up of engineers, developers, marketers,…

If you have a physical business, an establishment of any kind you need to carry out local SEO strategies to increase the visibility of your business. The number of companies that have moved to the digital world to advertise does not stop rising. It is tough to find search terms with a low cost per click in Google Adwords, and traditional SEO is not as effective when it comes to…

While making the choice to hire a PR agency may seem like it only applies to major industry players, you may be surprised to learn how important the right expertise in maintaining positive public relations can be to organizations of all sizes. Most likely, you have already lost count of how many days, weeks, or even months were spent on creating a unique message for your brand. (If you have…

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