Marketing has several purposes, but its most common use is a lead generation and driving new business. But how do you overcome the challenge that is lead conversion? Content marketing. In this post, we’ll guide you through creating the right content for the right time and beginning a customer journey that ends in a lifelong relationship. What is Customer Journey? A customer journey is a process a buyer goes through…

Ask yourself, as a small business owner, would you like to continue paying for leads or having your Sales team spend time sourcing their own? Or is your hope that one day all your leads will be coming to you directly through your website so your Sales team can focus on closing? If you hope that one-day leads will come to you directly through your website, you need SEO. What…

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type of marketing work you need to be done. If you…

If one thing is for sure, it’s that 2020 has been the year of change. Businesses have closed their doors; some temporarily and some permanently. Supply chains have been put to the test and consumers across the world are looking at their buying habits and their favorite brands in a new way. Most people expected a change among consumers, even before the COVID-19 pandemic. After all, new and advanced technology…

For the first time since February 2020, the majority of America is beginning to return back to some form of normal. By normal, we mean to stay at home orders are lifted, businesses are opening their doors again, restaurants are allowing dine-in, and people are slowly beginning to travel, albeit short distances. However, things are not normal and probably will never return to how they were before COVID-19. There is…

You might already have figured out that getting business from existing customers is a whole lot easier than it is to sell to new customers. Existing customers already know about your brand and what the buying experience is like, so less marketing is required to capture new leads. To be clear, we are all about working hard and finding new ways to grow your customer base. But to maximize your…

If we looked back at our predictions just a few years ago, marketers knew digital marketing was the future. We knew digital marketing would continue to grow, and it would become essential for businesses. As we think about those predictions made a few years ago, they couldn’t be any more right. Digital marketing has always been important, but it’s more important now than ever before. If your business does not…

With more social media channels out there than ever before, it’s easy to become overwhelmed and lose sight of your social media strategy. Brands of all sizes are using social media to boost brand awareness, generate leads, and generate revenue. So as overwhelming as it might seem, there are many techniques available to make it easier than ever to create and implement a strong social media strategy so that you…