How to Prep Your Website for Black Friday and Cyber Monday

How to Prep Your Website for Black Friday and Cyber Monday

Black Friday and Cyber Monday are just around the corner. For some businesses in the retail world, the shopping holiday began back in October in an effort to increase their chances of making close to last year’s numbers. We understand that this year has been a challenging one. Whether you’ve had layoffs, less than stellar quarters, or close calls of …

6 Ways SEO Content Helps You Increase Organic Website Traffic

6 Ways SEO Content Helps You Increase Organic Website Traffic

There’s no arguing that web traffic plays a significant role in a business’s success. It’s what helps your gain leads that hopefully convert to long-time customers. Web traffic, however, wouldn’t have the impact it does without SEO and its rankings to highlight your business for those looking for your products and services, and drive traffic to your website. Some think …

Organic vs. Paid Marketing: What’s the Difference

Organic vs. Paid Marketing: What’s the Difference?

Imagine that you’ve just created the best product ever. The first thing you want to do is to share it with anyone who’ll listen and offer it to your company’s targeted audience as a solution to their most troublesome pain points. However, you can’t seem to gain traction or keep customers engaged. Many companies have trouble getting found by their …

Top Content Marketing Trends We’ve Seen This Year

Top Content Marketing Trends We’ve Seen This Year

The way we produce content and engage with customers continues to change, but its impact remains the same. Content marketing, like ads and blogs, is still the preferred way that customers get to know a company. In fact, 70 percent of consumers believe that companies who produce custom content are interested in building a good relationship with them. And amid …

How to Rebuild Your Business After COVID-19

How to Rebuild Your Business After COVID-19

The COVID-19 pandemic has had an unfathomable impact on the economy, with small businesses taking the hardest hit. The National Federation of Independent Businesses reported that 92 percent of small businesses said they suffered negative effects because of the pandemic. As the dust continues to settle and you adjust to the idea of the new normal, it’s essential to consider …