Top Content Marketing Trends We’ve Seen This Year

Top Content Marketing Trends We’ve Seen This Year

The way we produce content and engage with customers continues to change, but its impact remains the same. Content marketing, like ads and blogs, is still the preferred way that customers get to know a company. In fact, 70 percent of consumers believe that companies who produce custom content are interested in building a good relationship with them. And amid …

How to Rebuild Your Business After COVID-19

How to Rebuild Your Business After COVID-19

The COVID-19 pandemic has had an unfathomable impact on the economy, with small businesses taking the hardest hit. The National Federation of Independent Businesses reported that 92 percent of small businesses said they suffered negative effects because of the pandemic. As the dust continues to settle and you adjust to the idea of the new normal, it’s essential to consider …

Content Marketing and the Customer Journey — What’s the Connection?

Content Marketing and the Customer Journey — What’s the Connection?

Marketing has several purposes, but its most common use is a lead generation and driving new business. But how do you overcome the challenge that is lead conversion? Content marketing. In this post, we’ll guide you through creating the right content for the right time and beginning a customer journey that ends in a lifelong relationship. What is Customer Journey? …

Do Small Businesses Need SEO?

Do Small Businesses Need SEO?

Ask yourself, as a small business owner, would you like to continue paying for leads or having your Sales team spend time sourcing their own? Or is your hope that one day all your leads will be coming to you directly through your website so your Sales team can focus on closing? If you hope that one-day leads will come …

How to Build An In-House Marketing Team

How to Build An In-House Marketing Team

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …