Ask yourself, as a small business owner, would you like to continue paying for leads or having your Sales team spend time sourcing their own? Or is your hope that one day all your leads will be coming to you directly through your website so your Sales team can focus on closing? If you hope that one-day leads will come …
Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …
If we looked back at our predictions just a few years ago, marketers knew digital marketing was the future. We knew digital marketing would continue to grow, and it would become essential for businesses. As we think about those predictions made a few years ago, they couldn’t be any more right. Digital marketing has always been important, but it’s more …
In the early 2000s, there was only one way to shop, and that was to walk into a shop. Fast forward to today (20 years later), and consumers have several ways to buy. Everyone talks about how Amazon and other online stores have put pressure on brick-and-mortar stores, but the truth is, regardless of how popular online shopping becomes, there …
This year has been nothing less of a challenge for people around the world. At the start of 2020, people all around the world talked about a global pandemic, with little time to prepare. Fast forward a few months later, and a pandemic is exactly what it turned out to be. The Center for Disease Control (CDC) has set social …