How Data Mining Can Turn Contacts into Gold

How Data Mining Can Turn Contacts into Gold

Our team at Joseph Studios recently arranged a workshop about data mining and how it helps with marketing.  Here are the brief findings of the workshop: What Is Data Mining? In simple terms, data mining means to collect chunks of useful data from an otherwise larger set of raw data. The concept of data mining also implies using data and …

How Tech Startups use Digital Marketing to Secure Investment in 2020

How Tech Startups use Digital Marketing to Secure Investment in 2020

There is nothing more uplifting for an entrepreneur than an acknowledgment of his/her idea. Especially if the idea is a full-blown startup, the hard-work of days and nights and other investments actually seem fruitful when an entrepreneur can score investment for his/her startup.  If you think about it, an entrepreneur basically starts with a completely new idea and invests time …

10 Key Metrics to Focus on When Marketing your Tech Company

10 Key Metrics to Focus on When Marketing your Tech Company

In today’s everchanging marketing industry, it has become very easy to find mediums of marketing for your company. With growing marketing technology and modern ways to market your business, there are several new marketing platforms out there. As we appreciate the increase of marketing opportunities in the world, we must also acknowledge the fact that these new technologies bring a …

What Is Martech and How Can I Use it to Grow my Business

What Is Martech and How Can I Use it to Grow my Business

The whole concept of marketing relies thoroughly on technology. Technology is evolving by the day, and new tools are emerging to assist the needs of modern marketing. The marketing technology tools are collectively known as Martech. Joseph Studios also believes in the applications of Martech and how businesses should implement these newer technologies to grow.  Let’s discuss the concept of …