The Ultimate Guide to Twitter

The Ultimate Twitter Guide

Of all the social media platforms out there, Twitter has indeed made a name for itself over the years. If in 2010, the platform averaged around 30 million monthly active users, in 2018, that number skyrocketed to a whopping 336 million. But because of the enormity of its success, Twitter has also become a more competitive marketing environment. On the one …

Marketing Return on Investment: 5 Things to Know

Marketing Return on Investment: 5 Things to Know

When marketers or anyone else, for that matter, are responsible for spending money to generate revenue, they should be able to know whether that investment is creating them any business or not. When talking about marketing return on investment, as opposed to regular ROI, several fundamental differences make the former stand out. Below are five things that you need to know about …

Top 5 Growth Hacking Benefits

Top 5 Growth Hacking Benefits

The term growth hacker was coined by Sean Ellis, the CEO, and founder of the aptly named GrowthHackers. In the original blog post from 2010, Ellis describes a growth hacker as “a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.” To better explain the issue, growth hacking is a process performed by a …

6 Tricks to Boost SEO for Local Business

6 Tricks to Boost SEO for Local Business

If you have a physical business, an establishment of any kind you need to carry out local SEO strategies to increase the visibility of your business. The number of companies that have moved to the digital world to advertise does not stop rising. It is tough to find search terms with a low cost per click in Google Adwords, and …

What is SEO and Why is SEO Important

What is SEO and Why is SEO Important

Why is SEO Important? When the web boom began, people realized it was possible to monetize their site by sharing ads with viewers, and soon after this realization they wanted to attract traffic. So, what is the best method of attracting traffic? Search engines. At the time site owners began to strategize on how they could be shown more and …