Innovative, diverse experience. These three words should describe your marketing department. It goes without saying how important creativity is for the marketing industry and you can have the most creative strategy, but if you can’t adequately understand your audience and communicate with them, your immaculate plan is no good. The truth is, corporate marketers can put together one heck of …
As we ease into the month of October, we start to see stores fill their shelves with holiday décor and we all think? Its only October is it really that time of year again?! For most of us, the temperatures are still just a little below 90 degrees and we can’t even think about the holiday season. In the marketing …
Every business is faced with the challenge of cutting costs. If something is not contributing to your bottom line, you’ll want to do away with it rather than continue to fork out money that could be added to your bottom line. One of the costs that at one point seemed to help generate revenue but over time has slowly started …
Inbound marketing combined with a lead generation is a powerful formula. Inbound marketing is a marketing technique that includes using content marketing, social media marketing, SEO and branding to draw customers to your business. Lead generation is using that content to generate leads via e-newsletters or list building. All of this helps to build brand awareness, generate leads, and increase …
Have you ever wondered why a marketing strategy is so important? Well, your marketing strategy is the map of your company. Without it, you could go down any road and are likely to jeopardize your company’s success. Consider why people use maps in the first place…to determine where they are going. Without a map, it is easy to hit a …