2019 has arrived faster than we can imagine. The thoughts on everyone’s mind is preparing the game plan for the New Year. It’s imperative to be on top of your marketing planning already unless you’ve been waiting to see whether your Q4 would be as good as you hoped. If that’s the case, or if you just haven’t had the …
The digital environment heavily influences Today’s business world. The websites and mobile apps of today are, at least in a sense, the digital representation of their respective companies. And by definition, the importance of a good quality website or app cannot be overstated. But competition in the digital realm is fierce. And as always, business is all about the consumer. It …
No successful marketing strategy can exist without first giving it one or more clear objectives. These play a crucial role in both the direction, as well as the ROI that approach will have. It is, however, essential to make the distinction between them and your overall goals. The reason for this is that, while the purpose of your marketing goals …
Every year, the percentage rate increase of total global social media users is nearly double to the rate increase of total internet users – 13 and 7 percent, respectively. It means that of the total of 4.02 bn internet users, 3.19 bn use social media. What’s more, that difference is only getting smaller, year after year. But out of the …
You should never underestimate the visual component of your social media posts. People will always gravitate to great imagery, be it in the form of quality photos, videos, infographics, or oil paintings (if we’re talking the 19th century.) In the world of social media and digital marketing, as a whole, good, quality photos translate to more customer engagement, more traffic …