How to Get Your Game Plan (And Budget) Ready for Marketing in the New Year

How to Get Your Game Plan (And Budget) Ready for Marketing in the New Year

2019 has arrived faster than we can imagine. The thoughts on everyone’s mind is preparing the game plan for the New Year. It’s imperative to be on top of your marketing planning already unless you’ve been waiting to see whether your Q4 would be as good as you hoped. If that’s the case, or if you just haven’t had the …

Why the Look (UI) and Feel (UX) of Your Website Matter

Why the Look (UI) and Feel (UX) of Your Website Matter

The digital environment heavily influences Today’s business world. The websites and mobile apps of today are, at least in a sense, the digital representation of their respective companies. And by definition, the importance of a good quality website or app cannot be overstated. But competition in the digital realm is fierce. And as always, business is all about the consumer. It …

Common Marketing Objectives and the Differences Between Them

Common Marketing Objectives and the Differences Between Them

No successful marketing strategy can exist without first giving it one or more clear objectives. These play a crucial role in both the direction, as well as the ROI that approach will have. It is, however, essential to make the distinction between them and your overall goals. The reason for this is that, while the purpose of your marketing goals …