Always watching: How AI knows your customer better than they know themselves

Always watching: How AI knows your customer better than they know themselves

Artificial Intelligence (AI) has recently been coming into conversations in many industries, but the reality is that it has been in our lives, collecting and analyzing data of our everyday behaviors. This data is now the perfect tool for marketing.  AI watches you shop online Artificial Intelligence collecting data on your online shopping should come as no surprise at all. …

How Artificial Intelligence Can Be Used in Marketing to Get You Leads

How Artificial Intelligence Can Be Used in Marketing to Get You Leads

Incorporating artificial intelligence (AI) into marketing has brought forth many changes in the way we do business and generate leads. You have probably already interacted with artificial intelligence without even realizing it.  Digital assistants Raise your hand if you or anyone you know uses Alexa, Siri, Google Assistant, or any other type of digital assistant out there. Now put your …

Why You Shouldn’t Confuse Sales and Marketing

Why You Shouldn’t Confuse Sales and Marketing

If you follow our blogs or keep up to date on the marketing industry in general for that matter, you are aware of how much the marketing industry has changed over the years. With the constant change in the marketing industry, other departments have changed, too. The evolution of marketing has brought a whole new definition to sales and the …

3 Reasons Why CBD Businesses Need SEO

3 Reasons Why CBD Businesses Need SEO

It’s been an exciting couple of years for the CBD industry, hasn’t it? Congratulations on seeing the wave of the future above the others. It doesn’t take long before more and more people jump on board, and you quickly go from pioneer to one of the masses. Little did you know that being an expert in CBD has now led …