How to Create a Content Marketing Strategy for 2020

How to Create a Content Marketing Strategy for 2020

According to the statistics from the Content Marketing Institute, the most successful B2B marketers have been spending over 40% of their total budget on content marketing. Even if you have an already implemented content marketing strategy, it will never hurt you to reexamine it. After all, you’ve got to make sure that your content marketing strategy is up to date, …

7 Best B2B Email Marketing Practices to Follow in 2020

7 Best B2B Email Marketing Practices to Follow in 2020

Effective marketing techniques are not something email marketers get served on a plate. An effective marketing campaign requires a lot of research work, studying your audience’s persona, and devising a large marketing campaign as a whole. As an email marketer, you should always be aiming towards a wider marketing campaign, which includes implementing SEO techniques, paid marketing, and utilizing social …

Everything You Need to Know About Email Marketing in 2020

Everything You Need to Know About Email Marketing in 2020

Email Marketing has always been a hot topic when we are talking about marketing strategies as a whole. And frankly, why shouldn’t it be? Having one-on-one interaction with your audience and countless opportunities to convert your customers is an excellent tool. However, how should you go about your Email marketing strategies is a topic that requires attention. With 2019 coming …

8 Best Marketing Campaigns of 2019

8 Best Marketing Campaigns of 2019

We have seen that it’s hard for brands to make it out there because of the intense noise that’s been going on. We have also heard that marketing managers have to opt for new, innovative ways to gain results. While that may be true, it’s also true that some brands do make it across the other side. It may be …