Content Marketing and the Customer Journey — What’s the Connection?

Content Marketing and the Customer Journey — What’s the Connection?

Marketing has several purposes, but its most common use is a lead generation and driving new business. But how do you overcome the challenge that is lead conversion? Content marketing. In this post, we’ll guide you through creating the right content for the right time and beginning a customer journey that ends in a lifelong relationship. What is Customer Journey? …

Top 9 Software Services To Digitize Your Business

Top 9 Software Services To Digitize Your Business

As digital marketing continues to grow, more and more marketing tools are created. As of right now, there are hundreds of software services to help digitize your business. You might be wondering which services do I need and what will work best for my business? Digital marketing tools are great for several reasons, but to be clear, these services won’t do …

8 Best Marketing Campaigns of 2019

8 Best Marketing Campaigns of 2019

We have seen that it’s hard for brands to make it out there because of the intense noise that’s been going on. We have also heard that marketing managers have to opt for new, innovative ways to gain results. While that may be true, it’s also true that some brands do make it across the other side. It may be …

6 Lead Generation Strategies You Should Be Using Today

6 Lead Generation Strategies You Should Be Using Today

As we approach a new year, the marketplace has only become more competitive. Having a great product or service is simply not enough anymore. To be successful in a very competitive marketplace, you need a powerful lead generation strategy. Lead generation is a term that has become increasingly important in the marketing industry today. In fact, 85% of marketers say …

Tips for Ramping Up Your Marketing for the Holiday Season

Tips for Ramping Up Your Marketing for the Holiday Season

As we ease into the month of October, we start to see stores fill their shelves with holiday décor and we all think? Its only October is it really that time of year again?! For most of us, the temperatures are still just a little below 90 degrees and we can’t even think about the holiday season. In the marketing …