The Important Questions Corporate Marketers Can’t Answer

The Important Questions Corporate Marketers Can’t Answer

Innovative, diverse experience. These three words should describe your marketing department. It goes without saying how important creativity is for the marketing industry and you can have the most creative strategy, but if you can’t adequately understand your audience and communicate with them, your immaculate plan is no good.  The truth is, corporate marketers can put together one heck of …

How to Foster A Team Environment and Good Communication While Working Remotely 

How to Foster A Team Environment and Good Communication While Working Remotely 

As our recent blog, How Working Remotely Is Helping Women Balance Work and Family Life discussed, there are MANY advantages to working remotely. With those advantages come some challenges. One of the challenges remote teams face is maintaining a team environment and great communication. When working remotely, communicating with your team isn’t as simple as turning your chair around to …

The First Three Steps to Accomplish Before Developing Your Enterprise Strategy.

The First Three Steps to Accomplish Before Developing Your Enterprise Strategy

Whether you think about it or not, everything you do has a plan. The meal you are cooking for dinner, your plan for the day, how you are going to accomplish simple chores around the house. Your business is no different than anything else. We refer to your business plan as an enterprise strategy.  It’s difficult and even nearly impossible …

Always watching: How AI knows your customer better than they know themselves

Always watching: How AI knows your customer better than they know themselves

Artificial Intelligence (AI) has recently been coming into conversations in many industries, but the reality is that it has been in our lives, collecting and analyzing data of our everyday behaviors. This data is now the perfect tool for marketing.  AI watches you shop online Artificial Intelligence collecting data on your online shopping should come as no surprise at all. …