A Software Company's Guide to Using LinkedIn for Marketing

A Software Company’s Guide to Using LinkedIn for Marketing

LinkedIn is a safe haven comprising of 450 million professionals of multiple fields across the globe. Whether you are interested in generating leads for your company, building brand identity, establishing strategic partnerships, or kick-starting marketing campaign for your company, LinkedIn can help you accomplish it for your business. As professionals, we are now connected more than ever. This might come …

The Tech Company Roadmap to Success in 2020

The Tech Company Roadmap to Success in 2020

If you are planning on venturing a brand new tech startup from scratch, there are a few things you must keep in check.  There are two ways to go about initiating something. You either start on your own, with your limited knowledge and do everything to the best of your ability or research well before moving forward. It depends upon …

8 Best Practices for Integrating a Marketing Agency into your Tech Company

8 Best Practices for Integrating a Marketing Agency into your Tech Company

Integrating a marketing agency into your tech company serves as an extension of your business itself. It makes you build a holistic approach towards marketing communication and to promote brand strategy. Furthermore, when you integrate a marketing agency into your tech company, it basically gains the skills and resources to effectively promote and pitch your company across each channel.    …

How to Think Creatively and Make Your Holiday Sale Stand Out

How to Think Creatively and Make Your Holiday Sale Stand Out

Holidays are the busiest time of the year. It’s the time when vendors, businesses and e-commerce businesses generate the most revenues and profits. So it’s automatically a dream for every vendor and business to stand out during this period.  Each company has year-round marketing plans to stand strong and make the most money. For this purpose, each brand devises new …