How to Build An In-House Marketing Team

How to Build An In-House Marketing Team

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …

How Buying Habits Have Changed in 2020

How Buying Habits Have Changed in 2020

If one thing is for sure, it’s that 2020 has been the year of change. Businesses have closed their doors; some temporarily and some permanently. Supply chains have been put to the test and consumers across the world are looking at their buying habits and their favorite brands in a new way. Most people expected a change among consumers, even …

5 Ways To Use Marketing To Increase The Lifetime Value Of Customers

5 Ways To Use Marketing To Increase The Lifetime Value Of Customers

You might already have figured out that getting business from existing customers is a whole lot easier than it is to sell to new customers. Existing customers already know about your brand and what the buying experience is like, so less marketing is required to capture new leads. To be clear, we are all about working hard and finding new …

Top Brands With The Best Organic Marketing Strategy
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Top Brands With The Best Organic Marketing Strategy

When it comes to organic marketing, companies want to know what works and what doesn’t. There are so many different things you can do with organic marketing, and organic marketing is vital for businesses today. Truth be told, there is a lot of misinformation and poorly executed organic marketing strategies out there. A successful organic marketing strategy should build relationships …

The Impact of Email Marketing on Organic Rankings

The Impact of Email Marketing on Organic Rankings

Earned, organic, paid marketing, and SEO have always been the hot topics of the web industry. No website, eMagazine, or blog can perform well in search engines if they’re not developed on smart, structured rules, and SEO friendly orientation. Therefore, many websites, marketers, advertising agencies, and even local businesses have started to gain awareness of the importance of Search Engine …