How to Build An In-House Marketing Team

How to Build An In-House Marketing Team

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …

5 Ways To Use Marketing To Increase The Lifetime Value Of Customers

5 Ways To Use Marketing To Increase The Lifetime Value Of Customers

You might already have figured out that getting business from existing customers is a whole lot easier than it is to sell to new customers. Existing customers already know about your brand and what the buying experience is like, so less marketing is required to capture new leads. To be clear, we are all about working hard and finding new …

Tips For Using Facebook To Augment Your Brick And Mortar Retail

Tips For Using Facebook To Augment Your Brick And Mortar Retail

In the early 2000s, there was only one way to shop, and that was to walk into a shop. Fast forward to today (20 years later), and consumers have several ways to buy. Everyone talks about how Amazon and other online stores have put pressure on brick-and-mortar stores, but the truth is, regardless of how popular online shopping becomes, there …

A Software Company's Guide to Using LinkedIn for Marketing

A Software Company’s Guide to Using LinkedIn for Marketing

LinkedIn is a safe haven comprising of 450 million professionals of multiple fields across the globe. Whether you are interested in generating leads for your company, building brand identity, establishing strategic partnerships, or kick-starting marketing campaign for your company, LinkedIn can help you accomplish it for your business. As professionals, we are now connected more than ever. This might come …