5 Considerations When Looking for A Marketing Company Near You
There are many reasons why a company may want to outsource its marketing work. If you are considering working with a marketing company near you there are some things you should consider. The marketing company you choose to work with will be the one to promote your brand and build relationships with your audience, so you’ll want to make sure you have a good understanding of the company you will be working with. There are six considerations we suggest before hiring a marketing firm.
Have a Good Understanding of What You Want to Accomplish
Why do you want to work with a marketing company? Do you want to increase your brand awareness? Do you want to generate sales? Boost Website visibility? By knowing what it is you want to accomplish, the agency will be able to suggest services for you that will better fit your needs.
Constant Contact states that to weed out unethical marketing firms you should do thorough research, write out a plan and come to the initial meeting prepared. If you fail to be prepared, sales reps from marketing companies can try to sell you all types of services which all might appeal to you because you are unsure of what it is you want.
Know What Services the Company Provides
Some companies only need SEO services which are when a specialized agency comes in hand. If you need numerous services, you might want to consider a full-service agency. Maybe you need SEO services to boost your online visibility, but you also need social media to increase brand awareness. This full-service marketing company can offer you a tailored package to fit your SEO and social media needs while maintaining a consistent message through both services. If you need to develop content for your site, a marketing company might recommend its blog writing service but also its email marketing services, so you maximize your reach with this high-quality content.
In addition, you will want to understand the marketing company’s cost. Not only is this important for determining whether or not it fits your budget, but it will help you better understand what you can expect and how you will be billed. Be sure to understand how the marketing company bills. Is it done hourly? Or is there a flat rate? You will want to know this when it comes to understanding how much work they are producing for the amount you are paying.
Get a Good Understanding of Its Reputation
As a potential client, you should be expressing any questions or concerns. Feel free to ask about client history and what types of clients they have worked with. You might find that the marketing company has worked with companies similar to your size and industry which will assure you they know what works and what doesn’t work. Or maybe the marketing company hasn’t worked with companies similar to your business but that is OK because marketing professionals have the skills needed to adapt to different types of industries.
There should also be google reviews or a page on the marketing company’s website of client reviews. This should give you a good idea of what it's like to work with the company. If you are curious about the results they deliver they may also have a place on their website that states results they have delivered in the past but if not, a good marketing agency will be more than willing to share the work they have done.
Get To Know The Team
Although you won’t be hiring these people for your company, it's important you get along with the team because you will be consistently communicating with them. The marketing agency you choose to work with should build a relationship built on trust and comfort since they will be handling a lot of your work, so if you don’t think you can have a good relationship with them, they might not be a fit.
Once you do agree to a partnership, be sure to understand who you can rely on for communication and who your go-to person is. As a client, there is nothing more frustrating than not being able to get in touch with a person in charge, so communication is extremely important. On the other hand, keep in mind that there will be times your marketing company will need information from you, so be sure to let them know your availability.
Research the Marketing Company
Would you trust a marketing company does handle your social media page when they don’t have any social media themselves? Probably not. Let’s say you outsource your social media to a marketing company and you see their last post on Facebook was in 2017. This doesn’t say much about their social media strategy. Their social media should be consistent and involve engagement. Maybe you are hiring the agency for SEO, yet you can barely find any information on their website. You won’t want them handling your SEO either. A good marketing company should have a strong social media presence, a high-quality website with engaging content and utilize marketing strategies like blogging which helps them to be an industry leader.
In conclusion, your marketing plan is vital for your business. It is a long-term investment for your business and you should do thorough research to find the marketing agency that best fits your business. To find a marketing agency that takes your business to where you want it to be, follow the 5 considerations above.
Joseph studios is a full-service marketing agency that has produced great results for its clients. We are dedicated to our clients and getting them to where they want to be. To learn more about our marketing agency services, visit our website or contact an expert today.