Digital Marketing: More Important Now Than Ever Before
If we looked back at our predictions just a few years ago, marketers knew digital marketing was the future. We knew digital marketing would continue to grow, and it would become essential for businesses.
As we think about those predictions made a few years ago, they couldn’t be any more right. Digital marketing has always been important, but it’s more important now than ever before. If your business does not have a digital marketing strategy in place, it’s time to listen up and put a strategy in place.
So, why is digital marketing so important right now? The COVID-19 pandemic has transformed our lives into an online world so that everything we do is online. We all knew we were heading in that direction, but the pandemic has really moved that along.
At the beginning of the outbreak, stay at home orders were put in place, and people worked from home and could only go out to shop for the essentials. Many of those stays at home orders have been listed, but it is expected that things won’t go back to how they were- at least for quite some time.
We are seeing a huge behavioral change among consumers. People are starting to realize that many things can be done online, and consumers are more conscious of where they spend their money. With this change among consumers, digital marketing is the best way for brands to adapt to the “new normal.”
In-Person Events- A Thing of The Past?
Many companies have canceled the rest of the events they had scheduled for 2020. Facebook, for example, has already announced they canceled all big events until June 2021. With in-person events canceled, event marketing is put on hold until people are comfortable coming together in large gatherings.
For some organizations, event marketing plays a huge role in their marketing strategy. So, what are those organizations to do? Switch gears to digital marketing!
With fewer people traveling, billboards, and other forms of traditional advertising are less effective. Brands should consider reinvesting their marketing funds towards a digital marketing strategy that will be more effective. Rather than focusing on marketing events, think about what a digital transformation could do for your business. As people are at home, on their phones and laptops more often, a digital marketing strategy will be most effective.
New Shopping Habits Are Emerging
Online shopping has become increasingly popular, but especially during this pandemic. Those who might not have online shopped before the pandemic are realizing how convenient online shopping is. Other people are choosing not to leave their homes if they don’t have to, so they limit exposure to others. This means that eCommerce is on the rise- even more so than before.
For B2C brands, eCommerce marketers should focus on sending out a clear message across all channels.
For products that you share online, you must have transparent descriptions, photos, and videos so that the buyer has a clear understanding of what your product looks like in real life and how it can be used.
There are also shortages of products and delays in the shipping process. Consumers might be a bit frustrated, but for the most part, they are appreciative of honesty and will be more understanding if you are upfront with them.
Now more than ever, you might want to invest more in marketing your products online. While people are bored at home, we are seeing a rise in online shopping.
Staying in Touch With Consumers is Critical
As business slows down, the worst thing you could do is go silent on your customers. Now’s the time to stay in touch with your audience to remind them that you are still in business and appreciate them as a customer.
You will want to keep your audience up to date on the latest cancellations or restrictions that apply to your business and other news and updates.
Staying in touch is extremely important right now because once we return to “normal,” there will be a ton of competition for business. Consistently communicating with your audience will ensure you are ahead of your audience.
How Should Brands Get Started With Digital Marketing?
Whether you had a digital marketing strategy in place, or this is your first time using a digital marketing strategy, you should work with a team of digital marketing experts. We are all experiencing unchartered waters, and the experts will know the best ways to go about your digital marketing strategy. Here are some things to include in your digital marketing strategy:
Social media campaigns: Social media is one of the best ways to stay in touch with your audience. You can share your latest news and updates, and you can also find new leads to generate revenue.
Email marketing campaigns: Email marketing campaigns are another way to stay in touch with your audience and build strong relationships. Email marketing is also one of the most cost-effective marketing strategies, as the median email marketing ROI is 122%.
SEO: SEO (search engine optimization) is also a key element of digital marketing. SEO is what will help your brand get recognized by search engines. So when a person searches for a product or service that you offer, your website will be one of the first to come up.
Content Marketing: Content marketing is important because it helps to answer several of your audience’s questions and helps to generate leads. The content you can create can also be shared through social media or email marketing, so it can reach a larger audience. In today’s age, customers expect high-quality, consistent content from their brands.
Joseph Studios: Transforming Your Business to The Digital World
If you’ve been falling behind on your digital marketing strategy, know that it’s not too late! Now is the perfect time to focus all your energy on transforming your business into the digital world.
Don’t know where to start? Our team at Joseph Studios is here to help. Reach out to us to learn more!