Content Marketing and the Customer Journey — What’s the Connection?

Content Marketing and the Customer Journey — What’s the Connection?

Marketing has several purposes, but its most common use is a lead generation and driving new business. But how do you overcome the challenge that is lead conversion? Content marketing. In this post, we’ll guide you through creating the right content for the right time and beginning a customer journey that ends in a lifelong relationship. What is Customer Journey? …

Do Small Businesses Need SEO?

Do Small Businesses Need SEO?

Ask yourself, as a small business owner, would you like to continue paying for leads or having your Sales team spend time sourcing their own? Or is your hope that one day all your leads will be coming to you directly through your website so your Sales team can focus on closing? If you hope that one-day leads will come …

How to Build An In-House Marketing Team

How to Build An In-House Marketing Team

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …

How Buying Habits Have Changed in 2020

How Buying Habits Have Changed in 2020

If one thing is for sure, it’s that 2020 has been the year of change. Businesses have closed their doors; some temporarily and some permanently. Supply chains have been put to the test and consumers across the world are looking at their buying habits and their favorite brands in a new way. Most people expected a change among consumers, even …

How to Refocus Your Marketing to Adjust to The New “Normal”

How to Refocus Your Marketing to Adjust to The New “Normal”

For the first time since February 2020, the majority of America is beginning to return back to some form of normal. By normal, we mean to stay at home orders are lifted, businesses are opening their doors again, restaurants are allowing dine-in, and people are slowly beginning to travel, albeit short distances. However, things are not normal and probably will …