If you have been living under a marketing rock, you may not be familiar with the term link building or backlinks. These hyperlinks are essential to a successful SEO strategy and bringing your business tons of relevancy. There are different ways to build your link profile and make your company stand out from the sea of others, from paid to …
There are only two states of mind that a digital marketer should have upon receiving a new project. Either you know everything there is to know about the job or will know everything about it once the work starts. There needs to come to a point where you know exactly what you’re doing, or you’ll get fired – that’s obvious. …
Without great content, there are no conversions; plain and simple. Content marketing is one of the most influential and impactful branches of a digital marketing plan. It’s an integral part of a company seeing organic growth. Organic growth is growth that comes as a result of internal efforts from a company’s marketing department. It takes patience, hard work, and a …
Black Friday and Cyber Monday are just around the corner. For some businesses in the retail world, the shopping holiday began back in October in an effort to increase their chances of making close to last year’s numbers. We understand that this year has been a challenging one. Whether you’ve had layoffs, less than stellar quarters, or close calls of …
There’s no arguing that web traffic plays a significant role in a business’s success. It’s what helps your gain leads that hopefully convert to long-time customers. Web traffic, however, wouldn’t have the impact it does without SEO and its rankings to highlight your business for those looking for your products and services, and drive traffic to your website. Some think …