5 Internet Marketing Tips for Tech Companies

5 Internet Marketing Tips for Tech Companies

Making it big as a tech company can be a challenging job in today’s world. Specifically, because that bar has been set so high by various companies, technologies, and products. If you are a tech company, you need to have something to offer that will distinguish you from your competitors, make you stand out, and something that people should want …

How Data Mining Can Turn Contacts into Gold

How Data Mining Can Turn Contacts into Gold

Our team at Joseph Studios recently arranged a workshop about data mining and how it helps with marketing.  Here are the brief findings of the workshop: What Is Data Mining? In simple terms, data mining means to collect chunks of useful data from an otherwise larger set of raw data. The concept of data mining also implies using data and …

How Tech Startups use Digital Marketing to Secure Investment in 2020

How Tech Startups use Digital Marketing to Secure Investment in 2020

There is nothing more uplifting for an entrepreneur than an acknowledgment of his/her idea. Especially if the idea is a full-blown startup, the hard-work of days and nights and other investments actually seem fruitful when an entrepreneur can score investment for his/her startup.  If you think about it, an entrepreneur basically starts with a completely new idea and invests time …

10 Key Metrics to Focus on When Marketing your Tech Company

10 Key Metrics to Focus on When Marketing your Tech Company

In today’s everchanging marketing industry, it has become very easy to find mediums of marketing for your company. With growing marketing technology and modern ways to market your business, there are several new marketing platforms out there. As we appreciate the increase of marketing opportunities in the world, we must also acknowledge the fact that these new technologies bring a …