Ask yourself, as a small business owner, would you like to continue paying for leads or having your Sales team spend time sourcing their own? Or is your hope that one day all your leads will be coming to you directly through your website so your Sales team can focus on closing? If you hope that one-day leads will come …
Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option. Choosing your marketing team really depends on your budget and what type …
If one thing is for sure, it’s that 2020 has been the year of change. Businesses have closed their doors; some temporarily and some permanently. Supply chains have been put to the test and consumers across the world are looking at their buying habits and their favorite brands in a new way. Most people expected a change among consumers, even …
For the first time since February 2020, the majority of America is beginning to return back to some form of normal. By normal, we mean to stay at home orders are lifted, businesses are opening their doors again, restaurants are allowing dine-in, and people are slowly beginning to travel, albeit short distances. However, things are not normal and probably will …
You might already have figured out that getting business from existing customers is a whole lot easier than it is to sell to new customers. Existing customers already know about your brand and what the buying experience is like, so less marketing is required to capture new leads. To be clear, we are all about working hard and finding new …