Everything You Need to Know About Email Marketing in 2020

December 10, 2019
by Deanitra Kuminka

Email Marketing has always been a hot topic when we are talking about marketing strategies as a whole. And frankly, why shouldn’t it be? Having one-on-one interaction with your audience and countless opportunities to convert your customers is an excellent tool.

However, how should you go about your Email marketing strategies is a topic that requires attention. With 2019 coming to an end, various techniques have begun to surface throughout the year. On top of this is the automated email marketing trend, which has started to take its roots.

With the access to digital media, mobile phones, and ease of interaction in our daily lives, the death of email marketing is another topic that has come to the surface quite a couple of times. There have been discussions of email marketing going underground in the years 2007, 2009, 2013, and then 2017. But that’s not the case yet, is it?

While landlines may have started to experience a decline in present times, email marketing is still continuing. And good news for email marketing managers, the future of email marketing is bright, and we see it go stronger in 2020. Although there are some expected changes and paradigm shifts expected in the coming years, it’s safe to say that email marketing is here to stay for the next five years, at least.

As far as the upcoming year is concerned, here is everything you need to know about Email Marketing in 2020:

Emails Transforming Into Push Notifications

Email marketers have long opted for different techniques to bind the audience. While some opted for long and complex email content back in the years, some focused on the number of emails. But gone are the days when people had the time to open emails and go through each section in detail. Nowadays, people will straight up check your email for spam if it doesn’t engage them at once.

Many brands have recognized this issue and are now redesigning their email marketing campaigns accordingly. The new trend is on the rise now, and short content emails are in business, with probably just a single call of action as an additional part.

By the end of 2019, the email content has become much shorter, and most emails are focused only on a single call of action. This will turn emails more into a smartphone notification experience with 45-55 words content at max – which is frankly a much better way to engage the audience in present times.

AI Implementation – Your Email Marketing Will Talk

With smart virtual assistants like Alexa, Siri, Cortana, and Google Assistant a phrase away, a large number of smart device users opt for voice technology to get their tasks done. While many use the help of these virtual assistants to set reminders, alarms, send messages, make calls, and install applications, there’s a huge market of people who are also using these features for making purchases and checking emails.

There are billions of talkback devices in use in the world right now, and it’s safe to say that the smart speaker feature is on the rise. We currently expect immediate answers to our queries and requests, and having an email marketing campaign that provides that kind of ease is not only unique for customers but highly efficient and convenient as well.

With 2020 just around the corner, you need to start one-on-one conversational eCommerce with your customers right away. You can prepare an audio campaign for your email marketing strategy, as many email marketers already have. Also, think about launching your voice support app, which will be exclusive to your brand.

Highly Personalized – Data-Driven Email Marketing Strategies

One of the highly fruitful and long-term paying campaigns focuses on personalization with the target audience. Over 50% of brands in the market have now realized the importance of personalization one way or another.

In fact, most brands are now focusing on data-driven campaigns through which they are interacting with their clients in an even more personalized manner. They are either collecting the customer data through surveys, forms, tracking their clicks and choices, or providing them an exclusive supplier to the consumer experience.

This binds a consumer to its core, makes your audience feel valued individually and converts them in the long run. By 2020, this will be among the most widely implemented email marketing strategies.

Automation in Email Marketing

Email marketing automation already exists but is now all set to get better in 2020. When we are talking about automation in email marketing, we are referring to sending a specific email to a selected group of individuals or a group.

However, with the latest AI implementation and more personalized data-driven campaigns taking over, email collection and automation is all set to go to the next level. As an email marketer, you can now set your emails to go across a broader audience with increased and more focused individual personalization.

The original part of email marketing automation will be coming from AI, big data, and deep learning.

Increased Mobile Engagement Is Coming in 2020

Up until now, the major section of the overall emails sent is opened on laptops and desktop computers. However, with recent statistics, it has come to attention that the last few months of 2019 have seen more audience engagement on mobile devices than desktop computers and laptops.

What does this mean for email marketing managers? Well, firstly, your emails should be optimized and appealing to the mobile audience. You have to make sure your short, precise, and call to action email is heard with just the right tactics across all devices.

There’s a chance that more than half of your audience will delete your email or mark it as spam right away if it’s not optimized, you have to make sure your emails are highly interactive and engaging.

The Future of Email Marketing in 2020 and Beyond

Up until now, the future of email marketing is bright for at least the next five years. We know that technological paradigms are pretty swift, but given present innovations in email marketing, we are positive that marketing directors may need some time to adjust and get a response for their new, innovative techniques.

In other words, as long as we’re getting innovations in email marketing, and we are expecting results out of them, the future of email marketing will be safe. At least until a new, distinct, and higher-paying opportunity kicks in.


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