Why a Long-Form Content Subscription Will Optimize Your Business
Ask any SEO expert how you can improve your web presence, and the answer undoubtedly will be to add a blog. Adding a blog to your website can increase traffic and sales, but it also has a host of other benefits. Blogs can establish your brand as an authority in your field. Whether it’s marketing or music, viewers, if you have quality and relevant content, leads and customers alike will turn to your website for the information they need.
Blogs build trust with your clients, something that is invaluable when selling a product. When your clients gain valuable insight about a product or process, they start to trust your knowledge. They become more likely to purchase your product because they trust that you will deliver them a quality product that solves their problems. In fact, blogs are rated as the 5th most trustworthy source for gathering information online.
This content also creates a call to action for your readers. A well-written blog ends with a CTA, inspiring your subscribers to do something, whether that means check out a sale, sign up for a demo, or enroll in your company’s email newsletter. CTAs are a necessity because they often lead to high conversion rates. While blogs are a valuable tool for every business, the type of content you deliver matters. For content to earn an SEO ranking on Google, it has to be within certain perimeters, or you’ll fail to rank properly, thus making it harder to draw new readers and customers to your site. There is a reason that the average blog post is now 1,236 words long, 53% longer than six years ago. (orbit media)
Let’s look at the difference between the two most common types of blog content and which is better for your business overall.
Short Form Content Vs. Long-Form Content
Short-form content and long-form content are two of the more generalized options for blog content. Short-form is defined as articles that range between 300-900 words in length and is the most common choice for new bloggers and businesses looking to produce a lot of content in a short amount of time. However, short-form does not allow you to provide an in-depth analysis of any topic.
In comparison, long-form content is a blog post between 1,000 and 3,000 words. These longer blog posts allow you to provide in-depth looks into any topic. They establish you as an authority because long-form content requires extensive research. It also builds trust with your users because you’ve taken the time to present them with relevant information. This type of content has become the most common and the most successful, with almost every marketer, SEO expert, copywriter, and eCommerce store owner advocating for long-form content. (wholesomecommerce.com)
Why Does Long-Term Content Perform Better?
Google controls the majority of the traffic we receive online, and Google loves long-form content. There are several reasons for this. First, longer blog posts take longer to read. The longer someone stays on your site, the higher you rank on Google. It’s a win-win for both parties involved. Google also rewards long-form content with top spots on their search engine. The average Google first page result contains 1,447 words. (backlinko) Longer posts also have more backlinks on average, and backlinks increase SEO as well.
These backlinks send more and more readers to your website, which doesn’t occur with short-form content. Long reads of 3,000 words or more get three times more traffic than articles of shorter length between 901-1200 words. (SEMRush). The pairing of backlinks and Google’s love of long-form pays off, in the long run, getting you the most organic traffic of any other producible content. (HubSpot)
If capturing more qualified leads is your goal, longer blog posts will significantly impact your business than short-term content. According to Curata, Long-form blog posts generate seven times more leads than short-form blog posts.
When we move from Google to social media, an integral part of any marketing strategy, we see that long-form content also performs superiorly on multiple platforms. HubSpot reports that articles with a word count of more than 2,500 get shared the most on social media. Even social media’s newest competitor, LinkedIn, prioritizes long-form content. LinkedIn posts between 1,900 and 2,000 words perform the best and gain the most significant number of post views, likes, comments, and shares. (OkDork)
Does Short Form Content Help My Business?
In general, having a blog, no matter the length, will help your business perform better. Industry experts say that companies that blog get 55% more website visitors than businesses that don’t. So even blogs that feature only short-form content still provide a benefit for your business. This is because blogs increase the likelihood that Google will index your website. Sites that host a blog page prove to have 434% more indexed pages than businesses that don’t. Here at Joseph Studios, we have several clients who have seen a tremendous increase in customers just based on their content subscriptions alone.
Joseph Studios: Your Source for Long-Form Content
What’s the most significant barrier to adding a blog to your website? Creating the content. Currently, 67% of B2B marketers struggle with creating engaging content, even though 53% of all marketers say that blogging is their top marketing priority. (optimonster.com) This is where Joseph Studios can help.
We have an experienced team of content writers who produce tens of thousands of words a week for diverse clients. They are experienced in research and personalization so that they can create the perfect content for your company.
If you are interested in adding a content subscription to your business’s marketing strategy, contact us today, and we will help you choose the right content subscription for your business.