How SEO Copywriting Helps Businesses Rank Better in Searches
Back in the early days of Google, one could fill their posts with keywords, buy links, and see their posts land on Google’s first page, in no time. Today, however, things are somewhat different. Not only would someone be penalized if they attempted to do what we’ve mentioned before, but they would also be completely removed from the search results.
Today, Google cares equally as much about SEO as it does about the user experience. In other words, if you want to rank high on search engines, you will have to provide value in everything, including your email marketing, social networking, and copywriting.
What Is SEO Copywriting and Why Is It Important?
SEO copywriting is the art of continually generating high-quality content that drives readers to purchase an item, subscribe to your newsfeed, or whatever else you are in need of at that moment.
In other words, SEO copywriting is a specialized form of online writing that contains specific important phrases which readers type into their search box to find the information they want. SEO copywriting will also help your online content rank higher in Google’s search results, driving qualified traffic, in the process.
Below are several tips on how to maximize your copywriting.
David Ogilvy, an advertising tycoon, and legendary copywriter, once said that “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
It means that your headline should never be mediocre or an afterthought. The reason is, as David Ogilvy so brilliantly put it, the headline is the first thing that your audience will read, and if it is not enticing enough, they will not go on to read the primary copy.
When you use keywords or phrases in the title, try placing them as early as possible. Also, consider adding numbers, frame them as questions, be clear about the benefits, etc. ”What Are the 5 Major Benefits of SEO,” is a good example here.
Not that long ago, mobile internet traffic surpassed desktop traffic. It means that more people today are using their smartphones and tablets to access the internet than they use their PCs. With this in mind, you should structure your content accordingly to account for this shift.
If a paragraph is four lines long on a PC, it will, most likely, have eight lines on a mobile phone. Using long sentences and paragraphs in your writing will make it harder for people to read and may even be discouraged from doing so, altogether. If too many users leave your page immediately, Google will take it as a sign of poor user experience and will lower your ranking.
If you’re a small business, linking to authoritative websites will tell search engines that you are providing the best value to your audience. Use these links when you can’t explain a concept in only a few sentences and allow your readers to follow that link to a different webpage that talks in detail about the subject.
Meta descriptions let both search engines and readers know what the topic is all about. For successful SEO copywriting, the trick is to keep meta descriptions somewhere around 150 to 160 characters long and contain the keywords and phrases used in the main body. Google will use your Meta descriptions as a snippet every time someone looks for those specific keywords.
Copywriting is the most critical factor to consider if you have a website and you’re serious about improving its SEO. In the process, it will help you develop the user experience and build a successful website.