How Tech Startups use Digital Marketing to Secure Investment in 2020

February 20, 2020
by Deanitra Kuminka

There is nothing more uplifting for an entrepreneur than an acknowledgment of his/her idea. Especially if the idea is a full-blown startup, the hard-work of days and nights and other investments actually seem fruitful when an entrepreneur can score investment for his/her startup. 

If you think about it, an entrepreneur basically starts with a completely new idea and invests time and money into it. When you can make other people believe in your seemingly crazy idea, that is when things start to make sense. When you are able to score investment for your business that started from a mere idea, that is when you sit back and truly enjoy the essence of each moment that has led you to the current moment. You realize that all your hard work has not gone unnoticed, and all those sleepless nights and investment money have paid off.

In other words, most of the time, investments are a benchmark and sort of a measuring stick of any startup’s growth and growth potential.

By the end of this article, you will have a strong grip on how a tech startup can use digital marketing to secure investment in 2020. 

An Investor Pitch Presentation

First things first, you need to have a document or a PowerPoint presentation that you can use to pitch your business and product to your potential investors.

An Investor Pitch Deck is normally a 10-15-slides long PowerPoint presentation which comprises of the following sections:

  1. Overview of your company
  2. Mission Statement of your company
  3. Your team
  4. The product you are offering
  5. The problem your target market is facing
  6. The solution to the problem your product offers
  7. Opportunity for your business in the market
  8. Who are your customers?
  9. Who is your competition?
  10. Record of Traction
  11. What Is Your Business Model?
  12. What Is Your Proposed Marketing Plan?
  13. What is your current financial situation?
  14. Summing up with a Question and Answer Session  

An Investor Pitch Presentation can help you determine what you exactly need, and this way, you will have your hands on a document that correctly explains the purpose of your startup. Investors are almost always looking for signs of sustainable growth in startups. If your startup has got what it takes, it will score the investment fund no matter what the odds are.

Investors are not expecting you to build something out of the utmost innovativeness. What investors want from you is to make them believe that your business has what it takes, and you will be able to navigate your business through the rough patches. 

Your Investor Pitch Deck and SEO

Investors are always looking for startups that have a sustainable growth rate and cost-effective channels to acquire customers. 

Identifying the most cost-effective channels should be the primary task of a startup’s growth team. Joseph Studios also endorses the importance of SEO and inbound marketing when it comes to startups. It is only through your team’s individual efforts as a team that you can get the word across and grow to a network of million users. 

Instead of opting for traditional advertising methods, you can use a more direct approach and score the best out for your tech startup.

Being a proactive contributor is not only proof of validation but also the brand presence for all your potential investors.

You Must Have a Strong Market Analysis

You may have the strongest product, smartest service, and great prices, but if you don’t have the right customers to sell your product, how does that benefit you at all?

There is no point in making efforts when you are unable to put your product out there in front of the public eye. An investor looks for a startup that knows what it is doing. As a startup owner, you have to stand out from your competitors, and you need to have a strong analysis of your competitors.

Your brand should stand out from your competitors’ brands, and you must stand out from your competitors. You can use analytics tools to determine the keywords being used by your competitors and have a better idea of what your colleagues are up to.

You will be able to find the right investor when you are working and operating at a similar frequency.

You Must Show That Your Traction Resulted in Success

Brand strength is one of the most vital factors that investors focus on before making their final decision of investing in the business.

As a tech startup, you have to show that your traction has some viability, and your traction resulted in some genuine feasible evidence of success. 

Even if your brand has generated a social buzz, increased customer acquisition scored increased traffic, or some game-changing deals, you must have something to show for your brand so investors can choose you before they make the final decision.

Having a Solid Digital Marketing Plan For Your Tech Startup Goes a Long Way

If you have built your brand’s identity on social media, you will automatically have more engagements from your audience all over.

Engaging with your followers and audience on social media goes a long way, and for most of the tech businesses, it is their only medium of marketing. Most of the brands have a strong grip on generating leads from the organic social media, and they combine it with their paid marketing campaigns – and the result becomes exponentially greater.

A solid digital media marketing plan builds brand awareness, is evidence that your brand has some standing out there in the world, and you actually generate more profits on your own with increased sales.

Paid Social Media Marketing to Target Investors

Social media platforms, especially Instagram and Facebook, have become a haven for marketers. The marketing atmosphere in these two platforms is so hot these days that tech startups clothing brands, artists, influencers, and more, everyone is using Instagram and Facebook for their benefits.

As a tech startup owner, you can get social media marketing campaigns that specifically and regionally target your investor audience. You can use related your company’s related info-graphics to target these investors, and who knows, your next investor lead may be an interested tech enthusiast from social media. 

Want to learn more about how Joseph Studios can help you to secure investments in 2020? Contact a team member today!


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