How to Build An In-House Marketing Team

July 07, 2020
by Deanitra Kuminka

Marketing is an essential component of your business. As a business leader, you’re faced with two options: you can hire an internal marketing team or you can outsource your marketing tasks to a digital marketing agency. Like anything else, there are several pros and cons to each option.

Choosing your marketing team really depends on your budget and what type of marketing work you need to be done. If you choose to hire an internal marketing team, you will need to hire a marketing director, a marketing manager, and maybe a few specialists such as social media specialists or email marketing specialists.

Every business leader wants to know what it costs to hire an internal marketing team so today we’ve listed the most common marketing positions and what each role costs.

Marketing Director

A marketing director oversees all marketing campaigns and branding practices. A marketing director works closely with other executives and leaders of an organization and typically brings 10-20 years of experience. This position oversees the entire marketing department. A marketing coordinator also researches and analyzes trends in the particular industry they are in so they can help create effective marketing strategies. Here are some common duties of a marketing coordinator:

  • Develop a branding strategy and company mission statements
  • Create and implement marketing plans
  • Build and manage marketing budgets
  • Develop sales forecasting and product branding plans
  • Monitor Costs and Budget
  • Supervise marketing team

Average Salary: $95,652

Marketing Manager

A marketing manager helps to keep marketing campaigns on track. Marketing managers commonly work with vendors and other outsiders of the organization. Marketing managers also work closely with the rest of the marketing team including email marketing specialists, social media managers, and assistants. Some typical responsibilities and job duties of a marketing manager include:

  • Managing marketing campaigns
  • Researching trends and demographics
  • Tracking and measuring the success of campaigns
  • Brainstorming ideas for marketing campaigns

Average Salary: $65,539

Email Marketing Specialist

An email marketing specialist typically oversees all things email marketing related. Email marketing specialists conduct market research creates content for emails and sends out email campaigns. Here are some responsibilities of an email marketing specialist:

  • Conduct market research to identify trends and demographics
  • Analyze previous marketing campaigns
  • Create high-quality content
  • Design email templates
  • Maintain and grow an email database
  • Monitor and report the success of each campaign
  • Distribute email campaigns

Average Salary: $54,268

Social Media Manager

A social media manager is responsible for building a presence on social media for a brand. A social media manager runs social media campaigns while driving engagement and creating high-quality content. A social media manager might even work with influencers in relative industries to help maximize the organization’s reach. Typical social media manager responsibilities include:

  • Implementing social media advertisement campaigns
  • Creating high-quality content for each social media campaign
  • Creating social media calendars
  • Engaging with followers
  • Building an online community

Average salary: $54,473

Marketing Assistant

Marketing assistants support leaders of the marketing department including its marketing director and marketing manager on projects like creating sales strategies, marketing campaigns, social media campaigns, and collecting data. A marketing assistant might also be responsible for administrative tasks to help the entire marketing department. Some typical job responsibilities of a marketing assistant include

  • Helping the marketing team identify trends
  • Maintaining a marketing database
  • Creating marketing collateral such as brochures or case studies
  • Creating a variety of reports
  • Assisting social media managers

Average Salary: $47,590

SEO Specialist

An SEO specialist optimizes content on a brand’s website based on analytics and keyword research. This person position is to help boost a brand’s online visibility. An SEO specialist must be able to research top keywords and understand how search engines work. Some responsibilities of an SEO specialist include:

  • Update website content to include important keywords
  • Generate high-quality content
  • Analyze keyword trends
  • Analyze website analytics

Average Salary: $49, 549

Total Cost of An Internal Marketing team: $346,000-$853,000

Now, the numbers above certainly include a broad range, but it really depends on your location, the experience you’re looking for, and the type of work you are looking for. A group of experienced marketing professionals can cost up to a million dollars a year!

Additional Costs to Consider

In addition to each team member’s salary, there are several other costs to consider. Additional costs might include:

  • Medical benefits or other benefits
  • Tax costs
  • Professional development
  • Training costs
  • Technology costs

And of course, when considering your marketing budget, don’t forget the key elements of your marketing plan. You might spend money on advertisements, events, marketing collateral, etc.

Marketing Agencies- An Alternative

Feeling a bit overwhelmed after checking out the cost of hiring an internal marketing team? We don’t blame you! One thing is for sure, and it is that marketing still remains one of the most important elements of your business.

That’s why we recommend working with a marketing agency over hiring an internal marketing team. A marketing team provides you with a team of marketing experts that do the exact same work as an internal team would do, for a fraction of the price.

Whether you need a marketing strategist, social media manager, content developer, email marketing specialist, or an SEO specialist, Joseph Studios has the expertise you’re looking for. Our team offers years of experience in various industries. We’re up to date on all of the marketing trends and from our experience, we know what works and what doesn’t, so we get straight down to work and deliver the results you’re looking for.

Wondering what it costs to work with an agency? If you are a mid-size business, it could cost as low as $10,000 per month. For small businesses, you could receive a full marketing team for just a few thousand per month! Or, we are happy to offer a custom package to cater to your needs. When you work with Joseph Studios, you receive an experienced, innovative marketing team for a fraction of the price.

Looking for a marketing team? Check out our services and let’s chat!


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