How to Create a Compelling Black Friday or Cyber Monday Promotion

November 12, 2019
by Deanitra Kuminka

Sale days like Black Friday, Cyber Monday, etc. are the days when most e-commerce businesses make a fortune. With the right set of skills and an assisting marketing campaign, you can enhance your final revenues by a great value.

Since these days have great importance in diaries of digital businesses – the need to make popping promotions becomes inevitable. 

Here are a few steps to help you create an exclusive Black Friday or Cyber Monday promotion: 

Planning in Advance for the Big Day

So the first step is to plan for the big day in advance. What do we mean by Advance? Well, suppose if the sale day falls in December, a successful and smart digital business would have started its initial planning by April-August. 

A sales day like Cyber Monday or Black Friday has the potential to make millions for businesses. Therefore, e-commerce businesses all over the world value the day greatly and start their preparations much longer. The preparations require deciding which products to sell, how to sell, the discount offers, and devising the marketing strategies, etc. 

Also, planning in advance also requires to make sure that your website is fully intact. You have to optimize your website, get it checked for any possible crashes, and test its cross-platform compatibility. 

Many brands like Argos, John Lewis, etc. have experienced website crashes in the past on the big day. That’s why you must be vigilant regarding the health of your website – given the large traffic flow that’s experienced on the big day. 

Additionally, it is important to ensure that you’re going to have the resources on the big day and throughout the following week – because that’s when you and your employees are going to be the busiest. 

Using and Optimizing Social Media For Your Benefit

Using social media for your Black Friday promotions is an excellent medium. It allows you to connect with your potential audience on a personal level. You can use illustrations, videos, external links, and descriptions to explain your USP.

Also, you can use the paid ads feature on Instagram and Facebook to build even a great audience outreach. If you’re willing to spend a few hundred dollars on your paid ads campaign on social media, it’ll have significant benefits to your cause and business. You’ll also be able to build brand awareness this way. 

In addition, you can use social media ads not only for your marketing plans but also for remarketing right before the big day weekend. 

Lastly, it is a great idea to adapt to the latest trends of social media and get witty and creative with the memes. Memes are a great way to interact and develop a familiar atmosphere with your potential audience. Memes, coupled with the right marketing taglines for your Black Friday and Cyber Monday offers can be an excellent way to promote your business. 

Email Marketing Campaign 

Another effective method to really bring out your Black Friday promotion is by using email marketing. Your emails are directly targeted at your customers or potential audience. This gives you a direct chance to engage your audience. You can do this by creating engaging newsletters which not only have meaningful and binding content but also have a pleasing and friendly layout.

You can work with a marketing agency to create catchy email templates. You may even address your customers by their names in email and offer them exclusive coupons for the big sale day. 

Just like your website, make sure your emails are also cross-platform optimized. And if not cross-platform, make sure that your emails and website are mobile-optimized for sure. Most users will be reading your email and visiting your website on their mobiles – so this one’s a must!

Since almost everyone uses mobile devices, most of your Cyber Monday or Black Friday sales notifications will be notified throughout on the customer’s mobile through push notifications. If they’re engaging enough, the customer can just visit your website on-the-go. 

Build A Name For Yourself – Throw Exclusive Offers

The critical factor behind a dreamy Black Friday or Cyber Monday promotion is exclusivity. You have to be super exclusive to your customers. How can you do this?

For starters, you can go by offering a product that’s only available to your brand. This way you’ll be building a name for your brand at one side and on the other side, you’ll be promoting your plans for the big day. This is one of the very commonly used Cyber Monday/Black Friday techniques.

Another way to gain exclusivity is by offering hourly deals. You can offer your customers hourly deals throughout the Sale day. Only a handful of companies go with the concept of having hourly deals – you can be one of them. Just make sure that your hourly deals are catchy and interesting enough so you’re able to utilize the excessive enthusiasm of shopping fans. 

Want another idea in the name of exclusivity? Well, you can offer free shipping and gift packaging services on the Sale day. You may also give away small gifts with each regular purchase. For example, you can give away small earrings if you are selling women fashion on your website. Since most of the people around Cyber Monday and Black Friday are buying gifts for their loved ones, you can also provide them gift packaging services – and this might just become the reason for the spike in your sales that day!

Trust Yourself – Hit the Go Button!

Hopefully, by now you have an idea about creating a compelling Black Friday or Cyber Monday promotion. You should be able to attract more than a few tips from our above-detailed headings. 

Remember, in order to deliver a great Sales Day – you need a great team. So make sure you are not alone in this and have a proactive team right by your side. You’ll need people in customer support, maintenance, website admins, emergency backups, and social media manager. Also, make sure that you have an exquisite customer service active on the big day because if you’re expecting a spike, you have to be ready to take it when it does! 


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