How to Boost Facebook Engagement | No Ads Required
When we talk about Facebook engagement, we refer to any action taken by a user on a Facebook page. It includes everything from commenting, liking a post, sharing it, looking at a video, opening a link, and so on.
As far as businesses are concerned, Facebook engagement is crucial as it implies a much better organic reach, which in turn, results in more website traffic, and ultimately, more sales.
Nevertheless, Facebook recently made some changes to its algorithm, meaning that there are some changes in how the social platform functions. It led to many marketers fearing that their efforts will not be as effective as before. In most part, these changes are a means of minimizing engagement bait or other such spammy tactics, which decrease the overall user experience.
Below are some simple tips on how to boost Facebook engagement and drive more traffic to your website.
This one should go without saying. It shouldn’t come as a surprise to anyone that content that’s seen as relevant by your audience will also see more engagement. For the material to be seen as valuable, you will first have to determine what your audience’s preferences are, and primarily, what their pain points represent.
Once you have this figured out, create your content following their interests and provide them with useful information on how to deal with their pain points. For instance, Google has highlighted how-to videos and other similar content as something that millennials, in particular, frequently turn to as a means of picking up a new skill.
Timing and Frequency
Another easy way to boost Facebook engagement rates is by posting at the right time. Again, you need to take a look at your target audience’s behavior and determine when this is. As a general rule of thumb, the best times during the workweek is between 12 pm and 3 pm, while during the weekends, it’s between 12 pm and 1 pm. It is when people are the most active on the social platform.
Regarding frequency, it’s essential that you create a pattern and stick with it. People are generally creatures of habit, meaning that they are drawn to routine and predictability. What this means is that you create your posting frequency, be it twice a week or twice a month, for example, and then keep to that plan.
Video content is taking the digital world by storm. It’s predicted that by 2021, the video will make up over 80% of all customer-centric content on the internet. People will more likely watch a 2-minute video than read a 500-word article and are far more likely to share it with others. It is safe to say that the benefits of this type of content can be well worth the investment.
People overwhelmingly want to interact with brands, and it is for this reason why you should prioritize commenting and replying to comments. If someone took the time to leave you a comment, you could return the favor by responding to them. Equally as important is to be timely about it. Answering a two-day-old comment will not do you any favors – if anything, it might have an adverse effect.
Replying in a timely fashion will show your audience that you care about their opinion and will appreciate and reward you for it with both loyalty and more engagement down the line. If you, however, feel that this is a too daunting challenge and can’t spare the necessary time to interact with your audience on a daily basis, you can consider creating a Facebook Chatbot.
The list presented here is not exhaustive, but it provides you with some of the most natural and most effective ways to drive engagement on Facebook. If you want to learn more about social media and other such digital strategies, feel free to visit our website or contact us directly.