the user’s perspective, hashtags can help better categorize content. By
using hashtags, it becomes much easier to discover new and relevant content.
So, when you misuse hashtags, users will encounter inappropriate material,
which will hurt customer experience and, ultimately, your brand.
are a reasonably common term nowadays, and it wouldn’t be too much to assume
that most of us have a basic knowledge of what they are. Nevertheless, this
doesn’t mean that everyone knows how and where to use hashtags properly.
What is Hashtag?
Hashtags usually are in unmoderated forums or
any other such types of ad hoc discussions. They are represented by the hash
symbol (#) immediately followed by a string of characters.
enough people engage with a particular hashtag, it can be labeled as trending.
It means that it stands
high chances of attracting even more users into the discussion, kick-starting a
than categorization, hashtags will play an essential role in increasing organic
reach of your posts. To maximize their potential, you will have to use some of
the best practices out there, which also differ from one social platform to
important to remember that a user or group of users don’t control any hashtag.
Once a new hashtag has been created, it will always be there and can
theoretically be used forever. Likewise, they can be used to represent more
than just the thing they were created for, in the first place.
even if every social network displays posts under specific hashtags in
their way, most of the rules that govern hashtags as a whole, remain more or
less, the same across all channels.
The Hashtag Strategy
The best way to use hashtags in your social media marketing
is to have a strategy. It’s important to remember that Tweets that contain hashtags
see, on average, twice as much engagement. Nevertheless, always use hashtags that are relevant to the topic, otherwise, risk annoying your audience.
was also observed that if you are over-tagging (adding too many hashtags), that
post will see a dip in engagement. The best engagement rates were with posts
that had a maximum of two hashtags attached to them. Equally as important is to
never string too many words together in a single hashtag; otherwise, it
will become too hard to read, and people may not use it.
any case, whenever you use hashtags as part of a marketing strategy
, make sure
that the ones you use are specific to your target audience. As a general rule
of thumb, the more targeted your audience is, the better you will engage with
from popular and relevant hashtags, you can also make use of branded hashtags.
One such hashtag will be created specifically for your brand, but it doesn’t
necessarily have to contain your brand’s name. Think of McDonald’s #ImLovinIt
, or Red Bull’s #PutACanOnIt
. These can also take the
form of some call-to-action (CTA), a product name, or something else catchy,
memorable, and unique.
creating your branded hashtags, try to be as specific as possible. Being too
general may give off the impression that your message is too broad and people
will not gravitate to it.
when creating hashtags, be them branded or not, always triple check the
spelling and make sure that it cannot interpret in a different way than what
you intended. Depending on the circumstances, capitalizing the first letter of
each word will make the hashtag more apparent to the user.
if each social network has its rules and guidelines, these hashtag basics will
help you with your overall social media
strategy. By using them, you will better
engage with your audience and will increase the reach of your posts.