We begin with an exploratory call to understand your goals and wishes.
We then build a subscription that will achieve those goals in the shortest amount of time and with the least amount of waste or rework.
We then get to work! The first month you’ll see us; delivering content, baselining results, confirming assumptions, and conducting research.
Subsequent months are then designed to improve your metrics and move your business forward.
Work with us A-La-Carte
Just choose the subscriptions you want and we’re here to help you grow
*any package over $4,500/mo requires a 6mo agreement, & packages over $6,500/mo
require a 12mo agreement.
2020 Core Marketing Subscriptions
Social Media Management
25 custom and unique posts created per month (additional subscriptions will add to the total number of posts created)
Each post is original content; not a share, re-pin, retweet, etc.
We handle the graphic design, editing, and optimization for each post
Posts can be split up onto multiple social platforms
Posts can also be exchanged for comments or posts in group chats like on Facebook where engagement is typically higher
We manage the community that engages with your brand and our posts on social media by commenting back, tagging in a member of your sales team (if appropriate), and managing the messages that come in
This management is done by our social media team, based in the US and comprised of native US English speakers
Monitoring isn’t 24×7, but it’s darn near close and we typically reply to any engagements within an hour of seeing it with a custom message written just for each person
Reviews and Reporting
Our team delivers all the posts to you ahead of time in a weekly touchpoint. Posts get scheduled for delivery and there is time baked into the process for edits and changes prior to publication
Monthly metrics reporting is delivered at the end of each month showing an executive summary and a dashboard displaying growing and trends over time
Your team and ours have two, bi-weekly sync meetings set up for us under this subscription where we review the prior posts, discuss direction and goals, and talk about upcoming highlights for your social media presence
We design, build, optimization or 4 email campaigns per month
This subscription is much more than just sending emails. Within the subscription we completely manage your email signups, segmentation, A/B testing, and custom HTML templates.
Over the course of the subscription your email list will be organized into user groups to properly target each person with the right message.
Our behavioral Artificial Intelligence tool is used here to ensure from a messaging perspective the emails speaks in the language the readers will react to best.
Emails aren’t a one size fits all game and the same is true for the template used in the email. To this point we’ll build a custom template to match your brand’s look and feel so each email is perfectly on point and ready to be engaged with
Reporting and analysis
Reporting on sign-ups, open, and click-thru rates are provided monthly
Drafts are made available ahead of time for your review and approval
SEO / SEM Support
This subscription begins with full analysis on your site
Full site audit
Complete keyword analysis
Competitor analysis on your top competition
We then work on your SEO in two main ways:
Adding or optimizing your page title, meta descriptions, alt text, featured images, etc.
Adding content to your site in the form of additional text, Q&A sections, and revised text (all as appropriate)
Adding your site to all the major index locations and search engine registries
Obtaining links to your site from well trusted and relevant sites in your niche
Writing content and publishing it to other sites with links back to your page
Reporting and monitoring
SEO takes 6-9 months to see results, but along the way we report on your standing and monitor the keywords you rank for.
We track your domain authority, the number of organic keywords you rank for and their standing, the amount of traffic your site gets and its relative value vs a paid campaign, and the number of referring links and domains you have
Our team uses some specialized code to scan the internet to look for relevant and reputable places to talk about your brand
We then work with the website owner or create an account to then talk about what’s on their website in a way that’s valuable and contributes to their conversation. When we do this we mention content on your site or something about your brand and provide a link for people to follow if they want to know more.
An example of one of our backlinks may look like this, “Loved the point you made in bullet point 2 about how you can better produce quality. Loved it so much that I wrote about that bullet point in super fine detail over on my blog. Here’s the link, and please ping me back either here or there with your thoughts!”
These are hand written and completely designed for humans. It’s just formatted to also be great for search engines. So all Google and others see is that humans are reading about topic A on one site and using a link to talk about a second topic over on a second site (yours). Search engines then can correlate the sites and the keywords they should rank for based on the human site flow behavior.
We attempt to get 40 of these published each month for this subscription but since we can’t control what happens on 3rd party websites we can only commit to 15, which is why the subscription says 15.
4, 1000-word blog articles
Written to boost your keyword rankings for the keywords specific to your organization
Crafted with the aid of artificial intelligence tools so every blog is specifically written for the target audience you’re going after or the “whale” you’re trying to sell to or get a discovery call with
Blogs are written in native US English by US Citizens
Blogs can be swapped out for white papers of the same length or press releases under certain circumstances
We can then either post the blogs to your website or someone from your team can We also have a growing list of off-site publications we can guest post to, for example BuzzFeed
Or Bundle and Save 10%
Core + Strategy
Grow your company in a meaningful way with bundled marketing.
Stop working with multiple vendors and companies
Stop relying on freelancers, interns, or part timers
Engage a team who have subject matter expertese in each field and who can bring all your efforts together to support your sales in a meaningful way
This subscription includes one of each of the following subscriptions:
Email, SEO, Link Building, Social Media, Content Marketing
-saves you $420/mo
Bundled Core + Strategy
This subscription is meant for those seeking direction, insight, and growth.
Stop focusing on transactional subscriptions. Be enabled with a long-term growth plan
Have your marketing fit into a business strategy
Let our Strategy Team vaidate all marketing and business assumptions with the help of our Analysis and Targeting Team (former NSA, CIA, and FBI analysts)
This subscription includes one of each of the following subscriptions:
Strategy, Email, SEO, Link Building, Social Media, Content Marketing
-saves you $670/mo
Pro Tip! Many times we find clients also need the following.
Please take a good, hard look at these.
They will make a huge difference in results.
Enterprise strategy is the critical subscription that ties all these other subscriptions together into a cohesive and scalable solution for business.
When you purchase Enterprise Strategy our strategy team will ensure all your blogs, social posts, emails, PR, etc. are in alignment with your brand’s goals and sales team’s priorities.
Enterprise Strategy reporting is sent out at the beginning of each month and tracks deliverables, intended outcomes, and key performance indicators; both planned and achieved.
Advertising isn’t right for every brand and isn’t applicable in every circumstance, but we recognize that given the right conditions paid ads can be an extremely powerful tool for growing awareness of a company.
One of the principal considerations here is the ability to reach a target audience enough times over the course of the sales cycles to properly influence the buyer to make a purchase with you.
To help, we have specialists on the team who are ready to help you achieve your paid search and display ad goals. Please contact us to build a plan that’s right for you.
Min Monthly Spend
Have your company featured in the important publications and websites of your industry. Attend conferences, webinars, and speaking engagements as a keynote speaker, or have the press cover important news and events related to your brand.
This subscription ensures you’re out front and engaged with not just the public, but the people who matter most to your company.
We engage with influential brand leaders that can get your products or service in front of tens of thousands. They are content-hungry and we do the research to ensure their audience is ready to hear your message and buy!
Reporting on progress and metrics
Bi-weekly sync meetings with your assigned marketing coordinator to plan and strategize
Webinar and Virtual Business Setup and Support
If you used to;
Conduct business only in-person
You did sales lead generation in person
Then this subscription is for you!!
Here we setup for you, coach you, and guide you on how to take your brick-and-mortar, service-based company, or sales work and turn it into a 100% remote experience.
- Awareness of your brand for those in isolation
- Support to adjust your business model through this virus
- Implementation of a 100% virtual model that keeps cash-flow coming into your business and sets you up to succeed in the long-term
This subscription doesn’t just ensure you have a roadmap for positive change, but it ensures the change plan is enacted and successfully implemented. We’ll be there to coach you and help you be successful as you begin to take customers 100% remotely.
- Live webinar, streaming, Youtube, LinkedIn, or FaceBook Live event support
- Content calendar and talking points for you to brief in each event
- Sales funnel setup so you can take in new business and grow from your live events
Marketing isn’t sales and sales isn’t marketing.
…But many times we’ll begin an engagement only for a customer to realize that they need a more robust and knowledgeable sales team to be able to properly leverage the marketing content we’re producing.
To help here, we offer a sales subscription. This will be a SDR (sales development rep) who will act on your behalf and use the marketing materials we provide to increase your overall sales and conversions.
Key performance indications:
300 outreaches a week
10 discovery calls per month