We begin with an exploratory call to understand your goals and strategy.
We listen to you and learn what you need most.
We then get to work and in most cases you’ll begin to see products being delivered within the first 7 days after your on-boarding.
Work with us A-La-Carte and No Contract
Just choose the subscriptions you want and we’re here to help you grow
25 custom and unique posts created per month (additional subscriptions will add to the total number of posts created)
Each post is original content; not a share, re-pin, retweet, etc.
We handle the graphic design, editing, and optimization for each post
Posts can be split up onto multiple social platforms
Posts can also be exchanged for comments or posts in group chats like on Facebook where engagement is typically higher
We manage the community that engages with your brand and our posts on social media by commenting back, tagging in a member of your sales team (if appropriate), and managing the messages that come in
This management is done by our social media team, based in the US and comprised of native US English speakers
Monitoring isn’t 24×7, but it’s darn near close and we typically reply to any engagements within an hour of seeing it with a custom message written just for each person
Reviews and Reporting
Our team delivers all the posts to you ahead of time in a weekly touchpoint. Posts get scheduled for delivery and there is time baked into the process for edits and changes prior to publication
Monthly metrics reporting is delivered at the end of each month showing an executive summary and a dashboard displaying growing and trends over time
Your team and ours have two, bi-weekly sync meetings set up for us under this subscription where we review the prior posts, discuss direction and goals, and talk about upcoming highlights for your social media presence
We design, build, optimization or 4 email campaigns per month
This subscription is much more than just sending emails. Within the subscription we completely manage your email signups, segmentation, A/B testing, and custom HTML templates.
Over the course of the subscription your email list will be organized into user groups to properly target each person with the right message.
Our behavioral Artificial Intelligence tool is used here to ensure from a messaging perspective the emails speaks in the language the readers will react to best.
Emails aren’t a one size fits all game and the same is true for the template used in the email. To this point we’ll build a custom template to match your brand’s look and feel so each email is perfectly on point and ready to be engaged with
Reporting and analysis
Reporting on sign-ups, open, and click-thru rates are provided monthly
Drafts are made available ahead of time for your review and approval
Our team uses some specialized code to scan the internet to look for relevant and reputable places to talk about your brand
We then work with the website owner or create an account to then talk about what’s on their website in a way that’s valuable and contributes to their conversation. When we do this we mention content on your site or something about your brand and provide a link for people to follow if they want to know more.
An example of one of our backlinks may look like this, “Loved the point you made in bullet point 2 about how you can better produce quality. Loved it so much that I wrote about that bullet point in super fine detail over on my blog. Here’s the link, and please ping me back either here or there with your thoughts!”
These are hand written and completely designed for humans. It’s just formatted to also be great for search engines. So all Google and others see is that humans are reading about topic A on one site and using a link to talk about a second topic over on a second site (yours). Search engines then can correlate the sites and the keywords they should rank for based on the human site flow behavior.
We attempt to get 40 of these published each month for this subscription but since we can’t control what happens on 3rd party websites we can only commit to 15, which is why the subscription says 15.
This subscription begins with full analysis on your site
Full site audit
Complete keyword analysis
Competitor analysis on your top competition
We then work on your SEO in two main ways:
Adding or optimizing your page title, meta descriptions, alt text, featured images, etc.
Adding content to your site in the form of additional text, Q&A sections, and revised text (all as appropriate)
Adding your site to all the major index locations and search engine registries
Obtaining links to your site from well trusted and relevant sites in your niche
Writing content and publishing it to other sites with links back to your page
Reporting and monitoring
SEO takes 6-9 months to see results, but along the way we report on your standing and monitor the keywords you rank for.
We track your domain authority, the number of organic keywords you rank for and their standing, the amount of traffic your site gets and its relative value vs a paid campaign, and the number of referring links and domains you have
4, 1000-word blog articles
Written to boost your keyword rankings for the keywords specific to your organization
Crafted with the aid of artificial intelligence tools so every blog is specifically written for the target audience you’re going after or the “whale” you’re trying to sell to or get a discovery call with
Blogs are written in native US English by US Citizens
Blogs can be swapped out for white papers of the same length or press releases under certain circumstances
We can then either post the blogs to your website or someone from your team can We also have a growing list of off-site publications we can guest post to, for example BuzzFeed
To Get Our Core Subscriptions Together And Save 15%
Grow your company in a meaningful way with bundled marketing.
Stop working with multiple vendors and companies
Stop relying on freelancers, interns, or part timers
Engage a team who have subject matter expertese in each field and who can bring all your efforts together to support your sales in a meaningful way
This subscription includes one of each of the following subscriptions:
Also, highly recommend you review these enablers.
Enterprise strategy is the critical subscription that ties all these other subscriptions together into a cohesive and scalable solution for business.
When you purchase Enterprise Strategy our strategy team will ensure all your blogs, social posts, emails, PR, etc. are in alignment with your brand’s goals and sales team’s priorities.
Enterprise Strategy reporting is sent out at the beginning of each month and tracks deliverables, intended outcomes, and key performance indicators; both planned and achieved.
At the heart of everything we do is the customer. Everything that we offer is focused on moving the customer on a journey to connect and ultimately purchase from your company.
We lay out an engagement strategy based on two key things.
Your customer or audience. Who are they? What problem do they need solved?
What makes you unique? The competitive space is full and it’s easy to say the same thing as everyone else. We discover what is unique about your company and the way you solve your customer’s problem.
Once we have this foundation in place we build out the customer journey. The customer journey is the process that a customer takes to engage your brand. There are four phases to the journey:
Attention: How do they know we exist? We look at all of the touchpoints that cause potential customers to know who we are.
Trust: Why should they do business with us? Trust is the currency of business so we look at all of the brand touchpoints that can create trust among our potential customers.
Exchange: What is it like to work with us? To make an exchange with us? We look at the process of selling and delivering the product we offer.
Advocacy: Word of mouth is still the most impactful marketing tool. We map out the tools required to create raving fans for your company.
This understanding of your customer, your unique value proposition and the customer journey create your marketing strategy. All of our offerings utilize this framework to create a consistent brand experience from start to finish.
We’ve broken down public relations into two components, both offered with this subscription. Reputation management and Press Relations
Here we use specialized software to comb through the internet and to retrieve ANY location where your brand, it’s products, or any set of keywords are used
From this perspective where we can see all mentions and conversations we can monitor the conversations and interject or manage the messaging as needed.
Example here being if there’s a complaint or negative thread happening, we can ensure your messaging and reputation are supported and that you’re informed.
Equally, if there are places where your messaging would be a valuable addition we’ll be there to make the comments
Also included in this subscription are up to two press releases a month, written and distributed to news agencies across the US and worldwide each month
We find that usually 100-125 news agencies run a press release and typical exposure to a user base is 18-22 million readers per release
Reporting and Analysis
Monthly activity reports are provided with this subscription to help understand what conversations are happening about you and your industry across the internet and how your exposure has changed month to month.
We engage with influential brand leaders that can get your products or service in front of tens of thousands. They are content-hungry and we do the research to ensure their audience is ready to hear your message and buy!
Reporting on progress and metrics
Bi-weekly sync meetings with your assigned marketing coordinator to plan and strategize
Are you Mid-Market? ($10MM to $1B)
If so, the above subscriptions may not be properly scaled to meet your needs.
But by contacting our sales team, we can build a scaled program to enable your enterprise to grow and mature.
Here are some key take-aways:
Organic Marketing means having humans talk about you, recommend you, or post content. Not bots. We don’t use robots, just an ole fashion human touch -by doing this we’re able to see dramatic results!
Few other key items to mention:
Our influencer marketing efforts leverage influential people on social media with audiences between ten and thirty thousand organic followers.
Our social media posts are all custom designed just for you.
Our clients love that those coming to learn more about them and their businesses are genuinely excited about the possibility of becoming a client.
Our custom written blogs are not just for SEO but provide valuable information to readers about your products and services.
Last note: our process heavily relies on data and metrics to help us refine the approach. Our team is Lean Six Sigma certified and we use the scientific method to test all our ideas and decisions.