New SEO Tricks for 2018 – When Do You Need to Change Your SEO Up?
When Google is changing its algorithm so often, it can become somewhat hard to tell whether your SEO efforts are working or not. The question has led many business owners wondering if SEO is even worth it in 2018.
For those of us who are still struggling with this question, the answer is yes, SEO does matter in 2018. It matters more now than it did before. The only problem is that it's difficult to keep up with the best practices. But truth told it has always been the case with SEO, and it's an ever-changing algorithm.
In more recent times, SEO has become more than just a repetitive process that, more or less, guaranteed the desired results. Today, SEO requires a bit more work than it did before, but it is the kind of work that will be able to put you ahead of those who don't take the time or the effort.
Below are some tricks that will help you boost your SEO in 2018.
One trick that seems to work is to write posts that exceed 2,000 words, instead of the usual 300-word articles or slightly above. Writing so many words may not be for everyone. After all, it is a lengthy and time-consuming process.
What you can do, however, is to take your older posts that may have, say 1,000+ words and expand those. The added benefit here is that some of these posts may already have an established authority with your audience. By refreshing them with some extra information, you will also help them rank higher in Google's search engine.
High-Quality, Well-Researched Content
Google's recent algorithm changes seem to also take into account the quality of your content, which is also relevant to the user and their search intentions. With this in mind, you should tailor your content accordingly, so that it wins more traction with your audience. Google has also identified how-to content as something that gains a lot of traction, especially with the younger generations as a means for them to pick up a new skill.
No Broken Links
You should also be paying attention to any broken links that exist on your website. Nobody likes to be greeted by a malfunctioning link, which includes both the users and the search engine. It is when people see that dreaded 404 error page - which will result in many users turning away from your page, never to return. With this in mind, it's also advisable to also customize your 404 error page, just in case.
Another tactic that will help boost your ratings is by focusing on YouTube SEO. With more than 3 billion searches per month, YouTube is the second most popular search engine after Google, itself. By focusing some of your efforts here, you will not only rank better on Google, but you will also get more traffic from YouTube, as well.
What you need to do is to pay close attention to the title and make sure that it's clickable - pretty much as you would with a blog post title. Secondly, you should pay attention to the thumbnail. Even if these won't help you with your SEO directly, they act more or less like the headline, by attracting more clicks.