25 custom and unique posts created per month (additional subscriptions will add to the total number of posts created)

• Each post is original content; not a share, re-pin, retweet, etc.

• We handle the graphic design, editing, and optimization for each post

• Posts can be split up onto multiple social platforms

• Posts can also be exchanged for comments or posts in group chats like on Facebook where engagement is typically higher

• We manage the community that engages with your brand and our posts on social media by commenting back, tagging in a member of your sales team (if appropriate), and managing the messages that come in

• This management is done by our social media team, based in the US and comprised of native US English speakers

• Monitoring isn’t 24×7, but it’s darn near close and we typically reply to any engagements within an hour of seeing it with a custom message written just for each person

Reviews and Reporting

• Our team delivers all the posts to you ahead of time in a weekly touchpoint. Posts get scheduled for delivery and there is time baked into the process for edits and changes prior to publication

• Monthly metrics reporting is delivered at the end of each month showing an executive summary and a dashboard displaying growing and trends over time

• Your team and ours have two, bi-weekly sync meetings set up for us under this subscription where we review the prior posts, discuss direction and goals, and talk about upcoming highlights for your social media presence

4, 1000-word blog articles

• Written to boost your keyword rankings for the keywords specific to your organization

• Crafted with the aid of artificial intelligence tools so every blog is specifically written for the target audience you’re going after or the “whale” you’re trying to sell to or get a discovery call with

• Blogs are written in native US English by US Citizens

• Blogs can be swapped out for white papers of the same length or press releases under certain circumstances

• We can then either post the blogs to your website or someone from your team can We also have a growing list of off-site publications we can guest post to, for example BuzzFeed

We design, build, optimization for 4 email campaigns per month

• This subscription is much more than just sending emails. Within the subscription, we completely manage your email signups, segmentation, A/B testing, and custom HTML templates.

Messaging

• Over the course of the subscription your email list will be organized into user groups to properly target each person with the right message.

• Our behavioral Artificial Intelligence tool is used here to ensure from a messaging perspective the emails speaks in the language the readers will react to best.

Custom template

• Emails aren’t a one size fits all game and the same is true for the template used in the email. To this point we’ll build a custom template to match your brand’s look and feel so each email is perfectly on point and ready to be engaged with

Reporting and analysis

• Reporting on sign-ups, open, and click-thru rates are provided monthly

• Drafts are made available ahead of time for your review and approval

This subscription begins with full analysis on your site

• Full site audit

• Complete keyword analysis

• Competitor analysis on your top competition

We then work on your SEO in two main ways:

• On-page by

  • Adding or optimizing your page title, meta descriptions, alt text, featured images, etc.

  • Adding content to your site in the form of additional text, Q&A sections, and revised text (all as appropriate)

• Off-page by

  • Adding your site to all the major index locations and search engine registries

  • Obtaining links to your site from well trusted and relevant sites in your niche

  • Writing content and publishing it to other sites with links back to your page

Reporting and monitoring

• SEO takes 6-9 months to see results, but along the way we report on your standing and monitor the keywords you rank for.

• We track your domain authority, the number of organic keywords you rank for and their standing, the amount of traffic your site gets and its relative value vs a paid campaign, and the number of referring links and domains you have

Our team uses some specialized code to scan the internet to look for relevant and reputable places to talk about your brand

• We then work with the website owner or create an account to then talk about what’s on their website in a way that’s valuable and contributes to their conversation. When we do this we mention content on your site or something about your brand and provide a link for people to follow if they want to know more.

• An example of one of our backlinks may look like this, “Loved the point you made in bullet point 2 about how you can better produce quality. Loved it so much that I wrote about that bullet point in super fine detail over on my blog. Here’s the link, and please ping me back either here or there with your thoughts!”

• These are hand written and completely designed for humans. It’s just formatted to also be great for search engines. So all Google and others see is that humans are reading about topic A on one site and using a link to talk about a second topic over on a second site (yours). Search engines then can correlate the sites and the keywords they should rank for based on the human site flow behavior.

• We attempt to get 40 of these published each month for this subscription but since we can’t control what happens on 3rd party websites we can only commit to 15, which is why the subscription says 15.