SEO Agency

June 12, 2019
by Daniel Klein


Joseph Studios- An SEO Agency


Looking for an SEO agency for your business? Joseph Studios focuses on white hat SEO strategy to help search engines recognize your website and what’s on the site that’s important for your brand. To learn more about the excellent results we have produced for our clients, visit our website.


What to Expect From An SEO Agency

The very first thing you need to know when working with an SEO agency is patience is key. SEO is a work in progress and an important investment to your business. The agency most likely won’t be able to produce results over night so you must remember SEO is an investment to increase your business’ web visibility over time.

The first meeting with the agency will be an introductory meeting. This meeting is where you will discuss billing arrangements and you will be introduced to the account manager that is responsible for all the work done for your business. This introductory meeting is a great time to ask any questions.

After an introductory meeting comes an initial SEO audit. If you have a google analytics account, you will want to give access to the SEO agency. This audit may take a while depending on the complexity of your site. When the audit is complete, you can expect a report where the account manager will discuss any recommendations and observations. At this time, the agency will also be able to create a timeline of the work that is going to be done. Once all of this startup work is complete, sit back and let the agency do its work! A good SEO agency will provide monthly progress reports but remember- it is not unusual to see SEO results for quite some time.


How to Set Goals for Your SEO Agency


One of the most common mistakes companies make when they discuss goals with agencies are failing to discuss company goals. Because its SEO that you are working on with the agency, companies skip over general goals and go directly to SEO goals. Its important to discuss ALL marketing goals in case SEO can help to other goals you fail to mention. In addition, SEO agencies also usually offer other marketing strategies such as social media, email marketing, etc., and the agency can build a specific strategy to attain your goals.


Goals are what enables you to measure the success of your SEO strategy. For example, having a goal to increase visitors to your website can easily be measured. You can also measure the organic traffic that is brought to your website- people that come to your website organically which will help to show just how effective your SEO strategy is. Before you determine any goals, it’s important to do an audit of your current SEO and marketing efforts. Without doing this audit, you won’t have a good understanding of where your business is and how it can improve.


What an SEO Agency does


The goal of any SEO agency is to get its clients to the top of the SERP (search engine results page.) To increase search engine rankings agencies optimize website content and images, increase website value and website content length and use quality backlinks.

SEO agencies work with businesses to increase their online presence and make it easier for potential customers to find their product or service. One of the main things SEO agencies do is creating and editing content that will boost your search engine result rankings.

When it comes to SEO services, there are two types: White hat and black hat. Before working with an agency its important to understand the difference between the two and determine which type will help you to achieve your goals. Black hat SEO services are likely to produce results faster, but the results will not be long term. These black hat services are paid placements and will cost you more money.

White hat SEO services produce long-lasting results but generally take longer to produce results. These types of services are a long-term investment for your business and will allow your website to continuously rank high on search engines. When you use white hat SEO services, you can also expect your results to be more effective. Why? Because a real human is going in and optimizing your content to fit what other humans are searching for. Black hat SEO services on the other hand are often done by computers.


Why Use an SEO Agency?


Picture this: You publish a book, but the book is misplaced in the bookstore. How is any one supposed to find this book? Depending on the size of the store, people may never find it. The same situation goes for a website. So, your business just published a website. Do you know how many websites are out there? There’s also a great chance there are a lot of other websites out there that has similar content to your website, so how will they ever find your page? You could have the best website out there but without any marketing of this website, its difficult for consumers to come across your site.

This is where SEO comes in. Search engine optimization (SEO) is a marketing strategy which increases the quantity and quality of traffic to your website through organic search engine results. There are many things you can do to increase your search engine rankings, and this is where an SEO agency can help.


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