Learning Management Systems for SaaS Marketing

SEO Agency – Overview

Our search engine optimization (SEO) efforts are focused on white hat SEO only, or in other words, the things that help search engines have an easier time understanding what is more important on your site and for your brand.

Checkout How SEO Has Helped Other Clients

View The Case Study

Learning Management Systems for SaaS Marketing

Below is our roadmap for SEO success.

  • Deliverables provided each month

  • Reporting that enables content and business decisions to move forward

  • Third party tools to enable meaningful progress

  • The entire Jos. Studios team is based in America. We never outsource, and we never use 3rd party contractors.

Learning Management Systems for SaaS Marketing

What Does The SEO Subscription Initially Do?

  • This subscription begins with full analysis on your site
    • Full site audit
    • Complete keyword analysis
    • Competitor analysis on your top competition
  • We then work on your SEO in two main ways:
    • On-page by
      • Adding or optimizing your page title, meta descriptions, alt text, featured images, etc.
      • Adding content to your site in the form of additional text, Q&A sections, and revised text (all as appropriate)
    • Off-page by
      • Adding your site to all the major index locations and search engine registries
      • Obtaining links to your site from well trusted and relevant sites in your niche
      • Writing content and publishing it to other sites with links back to your page
    • Reporting and monitoring
      • SEO takes 6-9 months to see results, but along the way we report on your standing and monitor the keywords you rank for.
      • We track your domain authority, the number of organic keywords you rank for and their standing, the amount of traffic your site gets and its relative value vs a paid campaign, and the number of referring links and domains you have

SEO FAQ – Our Most Asked Questions

SEO stands for Search Engine Optimization, and it’s the process through which content online is organized so it appears as close to top of the first page of search results as possible.

SEO agencies likely came about shortly after search engines did in the early to mid-’90s and their role has largely bee to try and trick search engines into placing their client’s content to the top of search results. This cat and mouse game between marketing firms and search engines has been ongoing ever since and as time progresses and search engines continue to incorporate higher and higher quality AIs (artificial intelligence) into their algorithms, these attempts to “trick” search engines has become a pointless endeavor.

As mentioned in the first question, SEO agencies likely appeared shortly after search engines themselves did in the mid-’90s.

Since then, these agencies have been hired by businesses to get their content to the top of search results.

In the early days, his new discipline was a boon for businesses with savvy marketers. As a quick case study on the impact a solid SEO strategy or SEO agency can have on business there was a business called Sky-ride, who sold would-be adrenaline junkies tickets to go skydiving. They were one of the first to employ an SEO agency in the skydiving world and as a result, if you typed ANYTHING related to skydiving into Google they would come up first, second, third, etc… In fact, you could live in California and type in ‘go skydiving in California” and Sky-ride would come up first, second, third, etc… Even though Sky-ride was based in Atlanta, Ga!! Folks would travel across the entire country to go to Sky-ride because they thought it was the only place to skydive in the entire country, even though there were hundreds of reputable locations much closer to them.

Since then, and largely for these reasons, search engines have gotten a lot smarter and better at finding the right results for each person searching, but that hasn’t stopped SEO agencies or despite businesses from trying to game the system.  **A warning on this** Don’t try and trick a search engine, you will be penalized for it and your ability to rank well will be severely hurt.

A Good SEO agency will really do only one thing, they’ll help you organize your content so Google /Yahoo/Bing understands what’s most important on your website and how you fit into your industry.

As an example, think of it this way. A good organic SEO campaign will resemble a library where all the books (content, knowledge, resources) is organized and categorized. Think of the Librarian as the search engine. They help keep everything organized so when someone wants to find the perfect book for them, the librarian knows exactly where to help the look.

Not having SEO or an SEO agency to support you is kinda like having your books (your web presence) in the wrong section of the library or in the “Uncategorized” section, you’re NEVER going to be found in either case. So by having an SEO agency provide professional help, they should be organizing your content so the librarian knows you’re the perfect resource to discover when someone goes looking.

SEO agencies can help in a variety of ways.  They can (and should) ensure;

  1. All your web pages have title tags  (H1 and H2 tags)
  2. Your web pages all have meta descriptions
  3. Your URLs have the keyword you’re trying to rank for (called the focus keyword)
  4.  All pages have the correct internal and external linking so search engines know what other resources are related. In fact, here’s an example; check out this handy guide to SEO.
  5. Last, that your content is well written and contains the right mix of words and phrases to help search engines understand the subject.

Now, all of these tactics are really just about organizing your content so it’s well laid out and ready for readers and search engines. That’s it! The reason you’d want to hire a professional SEO agency rather than doing it yourself or hiring an in-house person to do it for you is because it’s time consuming and detail oriented work. The same reason why libraries have librarians. It’s a never-ending, time-consuming, and technical job, but if it’s not done right you’ll never be found.

Organic SEO focuses on helping people rather than catering to search engines, or worse trying to trick search engines.

Organic SEO will employ helpful content and storytelling to boost a website to the top of search results. For example, let’s say a high-end furniture store wants to organically rank high in search results to gain more customers. From a SEO perspective, they could focus on writing content that tells about the founding of their company, the stories of each product and how it came into being, or telling potential clients about the solutions each product can provide them.

Doing this will help the furniture company rank well when customers go searching for a “sofa that’s great for watching movies”, and they find a helpful article about selecting furniture for a movie room. Your organic seo agency would be there to help you;

  1. Devise the best keyword phrases for the article to have
  2. Write the content
  3. Publish the content to your web page
  4. Request each search engine index your page
  5. Go to related blogs and forums where people are already asking these questions and link back to your article as a helpful resource

So in essence, organic SEO is about both providing value and sharing that value with the community.

On-page SEO is a faster way to get your content out there. Perhaps its most important benefit is the fact that on-page SEO is still the best way to get ranked for most search engines. The fact that it is still widely useful should guide you more on why you should invest in on-page SEO.

On-page SEO will increase your traffic as it puts forward your best foot. When correctly done, your taglines and meta descriptions will by themselves generate a client base that you can capitalize on to have more revenue.

Also, on-page SEO helps to interpret your whole website, specifically pointing out all the benefits and importance of your products. It addresses the clients’ queries and helps them get to the websites they want in no time.

On-page SEO has a huge role in the growth of search engines today. The development of the search engines has been sophisticated and exponential over the years, and to add onto it, on-page SEO has taken it to a whole new level.

Perhaps the most significant importance of on-page SEO is that you are assured of conversions if you go about it properly. It has proved useful over time, and below are the ways to go about it.

Meta descriptions refer to all the information in a sentence about your products, seen the moment a user opens a page with the applicable keywords. These are the words that make a user want to open up a page at the search results level. Do not assume that you can use the same description across all your pages. Title tags are made up of very few words, averagely less than ten, and summarize your website to entice clientele to clink on the link. Both the title tags and Meta descriptions should be brief and as clear and relevant as possible.

SEO for a business is essential. Without SEO, it would be very difficult for consumers to find your webpage. Your webpage can have the best design and content, but it still would not be able to come up on the first page of search engine results. Every business competes for rankings on search engines, this is because consumers are already searching for your product or service but if it’s not on the first few pages of search results, they will pick one of your competitors.

When it comes to SEO, you have the option to handle it in house or outsource it to a marketing agency. This type of work requires, dedication, consistency, and time. Agencies work with numerous clients which means they are up to date on the latest trends in the SEO industry, they have insight as to what SEO strategies work and what don’t which is very important because search engines are constantly changing. Unless you do this every day (which SEO agencies do) it is difficult to keep up with all the changes.

In addition to their knowledge, SEO agencies are dedicated to results. This is because this is their niche and unlike internal employees at a business, this is what they focus on. Hiring an SEO agency allows your team to spend time on what is really important and work that you are unable to outsource. SEO agencies also create detailed reports (usually monthly) to show the success they have had with your SEO strategy. When you work with an SEO agency, you can expect your search engine rankings to increase, more visitors to your website, and ultimately sales to increase.

Before you hire an SEO agency, it is important to do your research. The agency you select should align with your expectations and goals. The right SEO agency should fit your budget. An SEO agency should also have a good reputation. You can determine an agency’s reputation by researching their website and seeing the positive (or negative) results they have produced. If an agency is successful with its SEO strategy you will be able to see its results.  Once you have all the information you need, all you have to do is reach out. Most SEO agencies will offer a free consultation with its sales representative. During this consultation, it is important to ask as many questions as possible. Just because agencies claim to be a good SEO agency, doesn’t mean you should trust them.

Some questions you could ask are what it is like to be a client and what can you expect during meetings and engagement. You can also ask how their agency can ensure your strategy is implemented and how it will be measured. With measurement, it is important to receive monthly reports and ask what will be included in these reports. It is also important to know if an agency outsources any of their work. Most people do not want to work with agencies that do so. Agencies that do all their work in house ensure that the work is done themselves. Outsourcing can mean machines are typing backlinks or content and it is usually ineffective. As a potential client, you are allowed to ask as many questions as possible. By doing so, you will have a better understanding of what agencies are able to accomplish for your business.

SEO agencies work with businesses to improve their online presence and make it easier for consumers to find their products or service.  SEO involves creating and editing content and coding that will be able to rank high on search engines. There are two types of SEO services: White hat and black hat. Black hat SEO is likely to produce results fast but over time you will fall to the bottom of the rankings. White hat SEO is an investment that is best for businesses long term. White hat SEO services take time because someone is doing the work. When a real person (rather than a machine) does your SEO work, people are more likely to be attracted to your website because humans know what other humans search for. White Hat SEO services include optimized website content that includes keywords for SEO. These keywords will help to increase your ranking on search engines. SEO agencies also create quality backlinks. These backlinks will be posted on websites where your customers already are. By posting these backlinks on other sites, you will be able to gain customers that are more likely to be interested in your services. SEO agencies will also work with your social media to point it back to your website.

To find the best SEO agency, you must first determine what you want to achieve from SEO. Once you have some goals in mind, you can begin to research. When researching, you want to find a reputable agency. Reputable doesn’t mean the agency works with the biggest companies but you want to ensure the work they have done was effective. Most agencies will share information about the results they produced but if not, you are welcome to ask the agency to show you some results they have produced. When it comes to the work agencies have done, you want to ensure the agencies have worked with businesses similar to your own. The other businesses to not have to be in the same industry but it should be the same size and have goals similar to yours. 

You should also determine the agency’s expertise in SEO. After a brief discussion, you can quickly determine an agency’s level of expertise.  Most SEO agencies offer a free consultation with their sales rep. During this consultation, you should be asking questions. There is no such thing as too many or irrelevant questions. This consultation will give you a good idea of whether the agency will be able to deliver the work you are looking to achieve. 

A big mistake companies make when they discuss goals with an SEO agency is failing to discuss company goals. Because agencies are working with SEO, companies always skip over general goals and go directly to SEO goals. You never know how marketing can contribute to overall goals. SEO might be able to help other goals you don’t realize. Once you discuss the overall goals for your company, you can then discuss marketing goals. Although SEO is a part of marketing, it is important to discuss all marketing goals. At this time identify what your marketing goals are. Are you trying to increase your visibility online? Do you want more followers on social media? By doing so, SEO agencies can get a better understanding of your overall marketing goals and how SEO can contribute to these goals. Once you have identified company goals and marketing goals, you can then discuss SEO goals. At this point, you can determine if your goal is to increase website traffic, increase your audience, etc.

Having goals makes it possible for you to measure the success of your SEO strategy. For example, rankings on search engines can be measured globally, nationally, or locally. Your organic search visits can also be measured to see how many people came to your site organically. Having goals will make it easier to develop a successful SEO strategy. Prior to determining goals, it is important to do an audit of your SEO and marketing goals. This will give you a better understanding of where your business is exactly and what needs improvement.

When you hire an SEO agency, you need to provide them access to get into your website and certain programs. This is no different than if you hired an electrician to come in your home you would need to provide them with access to get in for them to do their work. 

If your website has been built with a program such as WordPress or Weebly, you will need to provide them with a password to those. This enables SEO agencies to make edits to your website’s SEO. If you don’t use a CMS program for your site, you will have to give them FTP logins. FTP are those sites that have been custom coded. These logins are needed to edit the website’s templates or redirects. Once you have a password to either CMS or FTP, you will then need the hosting site password. This will give agencies access to install blogs and access to SQL databases.

Once you are done working with an SEO agency or anyone at all, it is important to change your password. This ensures your business’ security. It is very unlikely an SEO agency will use your login for unnecessary reasons but it is better to be safe than sorry. 

First things first, when you work with an SEO agency it is important to be patient. SEO is a work in progress and an important investment to your business. This marketing strategy is not a quick fix but an investment to increase your business’ web visibility over time. 

At first, you can expect an introductory meeting. During this meeting you will discuss billing requirements and your business will be introduced to the account manager. During this time you should ask any questions you may have since the discussion with the sales rep.

Once you have had an introductory meeting, the agency will conduct an initial website SEO audit. If you have a Google Analytics account, you will have to give access to the SEO agency. Depending on the complexity of your site, the audit may take a while. Once the report is done, the account manager will discuss any observations and suggestions and they will be able to create a timeline of your work.

Once the strategy is developed and approved by the business owner, you and your business can sit back and let the agency do its work! Occasionally the agency will reach out to you to check-in and may have some questions or more suggestions but other than that all the work will be done by them. A good SEO agency will provide you will monthly report to illustrate their success, but remember it is not unusual for SEO results to show for a few months! 

Learning Management Systems for SaaS Marketing
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