“Our search engine optimization (SEO)
efforts are focused on white hat SEO only, or in other words, the things that help search engines have an easier time understanding what is more important on your site and for your brand.”
Increase Brand Awareness
with SEO
Helping customers find you through organic search results-driven content
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How we do it
To bring you the best we use a combination of tools and processes:
1. Research and plan for content strategy
2. Continuously set audits of on-page errors, bugs, broken links, pictures,
and other things that could negatively affect SEO
3. Content production management
4. Online reputation management, keeping the brand looking good across the Internet
5. Strategize to find opportunities to expand the organic reach of the brand
6. Build out an internet footprint that will push Google to push the brand into good
search placement
hear what others are saying
Joseph Studios was hired to help us with writing articles for our blog. They conducted initial research on the blog personas and type of articles needed. They provided a monthly list article titles, a report for the previous month and of course a copy of each article. I am most impressed by Joseph Studios’ flexibility and the energy they put into their work.
Owner, The Gratest
FAQs
How should an SEO Agency help a business?
SEO agencies can help in a variety of ways. They can (and should) ensure:
1. All your web pages have title tags (H1 and H2 tags)
2. Your web pages all have meta descriptions
3. Your URLs have the keyword you’re trying to rank for (called the focus keyword)
4. All pages have the correct internal and external linking so search engines know what other resources are related. In fact, here’s an example; check out this handy guide to SEO.
5. Last, that your content is well written and contains the right mix of words and phrases to help search engines understand the subject.
Now, all of these tactics are really just about organizing your content so it’s well laid out and ready for readers and search engines. That’s it! The reason you’d want to hire a professional SEO agency rather than doing it yourself or hiring an in-house person to do it for you is that it’s time-consuming and detail-oriented work. The same reason why libraries have librarians. It’s a never-ending, time-consuming, and technical job, but if it’s not done right you’ll never be found.
How to hire an SEO agency
Before you hire an SEO agency, it is important to do your research. The agency you select should align with your expectations and goals. The right SEO agency should fit your budget.
An SEO agency should also have a good reputation. You can determine an agency’s reputation by researching their website and seeing the positive (or negative) results they have produced. If an agency is successful with its SEO strategy you will be able to see its results. Once you have all the information you need, all you have to do is reach out. Most SEO agencies will offer a free consultation with its sales representative. During this consultation, it is important to ask as many questions as possible. Just because agencies claim to be a good SEO agency, doesn’t mean you should trust them.
Some questions you could ask are what it is like to be a client and what can you expect during meetings and engagement. You can also ask how their agency can ensure your strategy is implemented and how it will be measured. With measurement, it is important to receive monthly reports and ask what will be included in these reports. It is also important to know if an agency outsources any of its work. Most people do not want to work with agencies that do so. Agencies that do all their work in house ensure that the work is done themselves.
Outsourcing can mean machines are typing backlinks or content and it is usually ineffective. As a potential client, you are allowed to ask as many questions as possible. By doing so, you will have a better understanding of what agencies are able to accomplish for your business.
How to set goals for your SEO agency
A big mistake companies make when they discuss goals with an SEO agency is failing to discuss company goals. Because agencies are working with SEO, companies always skip over general goals and go directly to SEO goals. You never know how marketing can contribute to overall goals. SEO might be able to help other goals you don’t realize.
Once you discuss the overall goals for your company, you can then discuss marketing goals. Although SEO is a part of marketing, it is important to discuss all marketing goals. At this time identify what your marketing goals are. Are you trying to increase your visibility online? Do you want more followers on social media? By doing so, SEO agencies can get a better understanding of your overall marketing goals and how SEO can contribute to these goals. Once you have identified company goals and marketing goals, you can then discuss SEO goals. At this point, you can determine if your goal is to increase website traffic, increase your audience, etc.
Having goals makes it possible for you to measure the success of your SEO strategy. For example, rankings on search engines can be measured globally, nationally, or locally. Your organic search visits can also be measured to see how many people came to your site organically. Having goals will make it easier to develop a successful SEO strategy. Prior to determining goals, it is important to do an audit of your SEO and marketing goals. This will give you a better understanding of where your business is exactly and what needs improvement.
What to expect from your SEO agency
First things first, when you work with an SEO agency it is important to be patient. SEO is a work in progress and important investment to your business. This marketing strategy is not a quick fix but an investment to increase your business’ web visibility over time.
At first, you can expect an introductory meeting. During this meeting you will discuss billing requirements and your business will be introduced to the account manager. During this time you should ask any questions you may have since the discussion with the sales rep.
Once you have had an introductory meeting, the agency will conduct an initial website SEO audit. If you have a Google Analytics account, you will have to give access to the SEO agency. Depending on the complexity of your site, the audit may take a while. Once the report is done, the account manager will discuss any observations and suggestions and they will be able to create a timeline of your work.
Once the strategy is developed and approved by the business owner, you and your business can sit back and let the agency do its work! Occasionally the agency will reach out to you to check-in and may have some questions or more suggestions but other than that all the work will be done by them. A good SEO agency will provide you with a monthly report to illustrate their success, but remember it is not unusual for SEO results to show for a few months!
Why Use An SEO Agency?
SEO for a business is essential. Without SEO, it would be very difficult for consumers to find your webpage. Your webpage can have the best design and content, but it still would not be able to come up on the first page of search engine results. Every business competes for rankings on search engines, this is because consumers are already searching for your product or service but if it’s not on the first few pages of search results, they will pick one of your competitors.
When it comes to SEO, you have the option to handle it in house or outsource it to a marketing agency. This type of work requires, dedication, consistency, and time. Agencies work with numerous clients which means they are up to date on the latest trends in the SEO industry, they have insight as to what SEO strategies work and what don’t which is very important because search engines are constantly changing. Unless you do this every day (which SEO agencies do) it is difficult to keep up with all the changes.
In addition to their knowledge, SEO agencies are dedicated to results. This is because this is their niche and unlike internal employees at a business, this is what they focus on. Hiring an SEO agency allows your team to spend time on what is really important and work that you are unable to outsource. SEO agencies also create detailed reports (usually monthly) to show the success they have had with your SEO strategy. When you work with an SEO agency, you can expect your search engine rankings to increase, more visitors to your website, and ultimately sales to increase.
