How to Take Your In-Person Experiences Virtual

How to Take Your In-Person Experiences Virtual

Moving your operations from in-person to virtual is stressful. It’s ok, don’t let the necessity of having to convince you it’s not. The PR and marketing industry has faced many challenges throughout the years, but none like the challenges posed by COVID-19. Now that virtual experiences are a part of our “new normal,” it’s time to revise your customer engagement …

8 Best Marketing Campaigns of 2019

8 Best Marketing Campaigns of 2019

We have seen that it’s hard for brands to make it out there because of the intense noise that’s been going on. We have also heard that marketing managers have to opt for new, innovative ways to gain results. While that may be true, it’s also true that some brands do make it across the other side. It may be …

How Your Regular Year-Round Marketing Can Benefit Your Holiday Push

How Your Regular Year-Round Marketing Can Benefit Your Holiday Push

Getting yourself a website these days is very convenient. All you have to do is set up a website for yourself on one of the automated web hosting services like WordPress, Blogger, or Wix. Alternatively, you may even hire a programmer to develop a brand new website for you. But, that’s just the beginning of a long journey. After you’ve …

5 Holiday Marketing Campaign Ideas to Get You Out of Your Slump

5 Holiday Marketing Campaign Ideas to Get You Out of Your Slump

The holiday season is the perfect time to connect with your customers in a jolly way, and well, a perfect time to generate more profits in one weekend. Most holiday campaigns are based on a marketer’s own experience and style. Therefore, you can never go and label a certain way of marketing worse than the other.  While some marketers may …

7 Common Marketing Strategy Mistakes Mid-Market Companies Make

7 Common Marketing Strategy Mistakes Mid-Market Companies Make

Why do some companies make a fortune from some marketing strategies while the other companies stay midway? The difference lies in the implementation of those marketing strategies. While the companies in the latter category are prone to some marketing mistakes, the former ones have deep insight into the details that go into advertisement campaigns and marketing hacks. Moreover, marketing mistakes …