Why You Shouldn’t Confuse Sales and Marketing

Why You Shouldn’t Confuse Sales and Marketing

If you follow our blogs or keep up to date on the marketing industry in general for that matter, you are aware of how much the marketing industry has changed over the years. With the constant change in the marketing industry, other departments have changed, too. The evolution of marketing has brought a whole new definition to sales and the …

Why Marketing Teams and Sales Team Should Work Together

Why Marketing Teams and Sales Team Should Work Together

As a company, your marketing team and sales team work towards the same goal: boosting company growth and securing business. Although marketing and sales departments work towards the same goal, how they reach the goal is entirely different. Sales are the direct process which the salesperson talks directly to the customer to convince them to buy your product or service. …

5 Considerations When Looking for A Marketing Company Near You

5 Considerations When Looking for A Marketing Company Near You

There are many reasons why a company may want to outsource its marketing work. If you are considering working with a marketing company near you there are some things you should consider. The marketing company you choose to work with will be the one to promote your brand and build relationships with your audience, so you’ll want to make sure …

Marketing Problems You Might Run Into As You Grow

Marketing Problems You Might Run Into As You Grow

Every company business wants to grow. After all, that’s how you determine success and generate revenue. What most people fail to realize are the challenges they are faced with as they grow. Growth is great but if you don’t manage growth effectively, it’s easy to get off track. As businesses continue to grow, they are faced with marketing problems. You …