Tech Company Marketing Tips: The Importance of Email List Segmentation and How it Should be Done

February 25, 2020
by Deanitra Kuminka

If you are interested in increasing your email open rates, click-through rates, and subscribe rates while keeping your mark as spam rates at the lowest, then you need to read this blog carefully.

Our team at Joseph Studios has put together a list of some of the most important tips for tech companies to up their email marketing game. Most successful marketers out there use the application of email list segmentation to significantly improve the effectiveness of their email marketing campaigns. Email marketing, like many tools of marketing technology, now goes strong more than ever.

70% of the brands fail to appreciate the beauty of personalization in marketing, and yet personalization in marketing leads to 6x higher transaction rates. Weird, right?

Let us start with the definition of email list segmentation and what it means for tech companies.


What is Email List Segmentation?

The art of dividing your email marketing campaign or email lists into smaller groups or segments to target audiences in an even more personalized way is email list segmentation.

When you are targeting your audience in a more segmented way, you can tailor each group of your email marketing campaign as a separate entity and be even more personal and detailed with your audience. You can adapt to their needs with more attention and build your association on the seed of trust, information, and authentication.

According to MailChimp, the segmented email campaigns have 15% higher open rates and click-through rates as high as more than 60%.

MailChimp also observed that email list segmentation caused the unsubscribe rates to decrease significantly. 


The Importance of Email List Segmentation

Email List Segmentation has several benefits, each depending upon a distinct situation. However, one of the top benefits of Email List Segmentation is that it allows you to connect with the right person, with the right message, at the right time!


Improves the Sender’s Reputation

Since email list segmentation provides you a much better response to your email marketing as opposed to without segmentation, it has a greater effect on your business’s reputation.

When more people are interacting with your email and not marking it as spam, it means better ranking for your business website on search engine results. Besides this, when you are targeting your audience in a more personalized and exclusive way, you are building your relationship on the basis of authenticity and familiarity. 


Get Significantly Better Results

When you are targeting smaller segments of the market with more detailed information, you are destined to get greater results. 

Separated Contacts Based On Their Interests

Email list segmentation makes it easier for you to connect with the audience under a specific category. So let’s assume if in the future you need to connect with only the audience that prefers buying LED smartwatches, you will be able to connect with the audiences, which are ultimately your potential leads in this regard.


Fewer Spam Complaints

When you are sending emails to only the list of people who are interested in your emails, you will get fewer spam complaints. This means, lesser people would be inclined to mark your email as spam.


Better Deliverability

Segmented email marketing ensures that your emails are being delivered to the right audience, and you have a voucher that your products are in front of the eyes of your potential buyers.


Tech Company Marketing – How Should You Go About Email List Segmentation

Let’s discuss a few points that will give you an idea about how you can continue with your very own segmented email marketing.


Use Demographics to Narrow Down Your Crosshairs

The demographics are highly relevant whenever it comes to email marketing. When you know the age, gender, interests, likes, and dislikes of your audience, you know what you should be showing them. So instead of targeting the older audience with children gadgets, you can send them emails that spark their interests.


Grab Key Points from Surveys and Quizzes

If you don’t have your hands on important demographics and data of your customers, you can always create quizzes and interactive experiences on your websites. You can create anything that takes their email address, and some useful data that you can use to your advantage.

After that, you can start targeting these individuals with customized email marketing campaigns.


Correct Location Targeting is Important

Location is so important for a primary reason if there is an event coming up in a city, you don’t want to send an email to your audience across the world to attend that event. 

Because, if you ended up doing that, you would only be alienating your audience, pulling in more mark as spam checks or getting them hits on the unsubscribe button. Therefore, you need to observe the location of your audience through smart Martech tools.


Send Special Offers to More Engaging Audience

You can observe the open email rate of your campaign and see which users are interested in your emails and the company’s products. After you have found their patterns, you can hit them up with relatable offers, which may end up making their mind.

In other words, this is an excellent way for you to identify your leads as a tech company. 


Observe the Inactivity – Center Your Focus Elsewhere

In addition to observing people who are paying attention to your emails, you should also focus on people who ignore your emails or pay little-to-no attention. The emails in your marketing campaign, if marked as spam, will only count as a negative rating for you and your company. Google and other search engines will not value your website for top rankings, and it will affect your tech company’s sales.

Therefore, observe the audience who does not pay attention or is inactive and get rid of them. You’ll have more free resources that you can use to utilize better things.


Abandoned Shopping Carts 

It is a proven and highly authentic that most of the audiences that come to your tech company’s website, do add items to their cart but leave without checking out.

You can observe what these people were interested in and maximize your chances of selling these products by optimizing your website for maximum sales for next time!

If you are interested in reading more Joseph Studios Blogs and guides about marketing for tech companies, click here. 


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