What Are Technical SEO Services? A Peek Under the Hood of Search Engine Success

March 18, 2024
by Adam Ben-Dov

Imagine this: You’ve spent your time meticulously crafting beautiful pages full of helpful information for your website, ready for visitors to enjoy and interact with. But then, when your site goes live, nothing. No visitors, no engagement, and your website feels like a hidden gem gathering dust in the vast digital wilderness. 

If this sounds familiar, you might need to explore the world of technical SEO services. While there are a number of factors that go into creating a Google-friendly website (like high-quality content), sometimes the technical aspects of your site are the silent heroes behind the scenes, ensuring your website is search engine friendly and easily discoverable by potential customers. 

What Is Technical SEO? 

Think of search engines like busy librarians constantly crawling through mountains of information. SEO (search engine optimization) is the art of making sure your site is visible to these programs, and technical SEO services act as your website’s personal organizer, ensuring it’s well-structured, easy to navigate, and stocked with relevant content that resonates with search engine algorithms. 

Why Technical SEO Matters

Search engines need to find and understand your website’s content. Technical SEO services ensure a clear hierarchy and proper use of robots.txt and sitemap.xml, making it easier for search engines to navigate your website. 

Another aspect of technical SEO is loading times. Just like nobody likes waiting in long lines, the same applies to websites. Slow loading times increase your bounce rate, which, in turn, harms your rankings. Technical SEO services optimize things like code and images, ensuring your website loads swiftly to keep visitors engaged and happy. 

Similarly, a website riddled with broken links and confusing navigation is frustrating and difficult to use. Technical SEO services prioritize a user-friendly experience, making your website intuitive and enjoyable to navigate. 

Common Technical SEO Issues: The Roadblocks to Success

No matter how visually appealing your website is or how thoughtful you make your content, if the mechanical aspects of your site don’t work, your site will be effectively dead in the water. Here are some common technical SEO roadblocks that can hinder your visibility.

Crawlability Issues

Imagine a library with locked sections or missing aisles. Search engines can get lost, too! Incorrect robots.txt usage or a poorly structured website can prevent search engines from fully exploring your content.

Indexing Problems

Just because your site is online does not mean that it’s been properly cataloged by Google. Search engines might miss your website entirely if it’s not properly indexed. Duplicate content or the use of “noindex” tags can prevent a search engine from adding your website to its database. 

Website Speed Challenges

As we mentioned above, slow loading times can lead to visitor frustration and bounce rates. Unoptimized images, heavy code, and inefficient plugins can significantly slow down your website. While there’s often a good reason why you chose to include these add-ons to your site, without proper optimization, they can weigh you down more than they help. 

Mobile Responsiveness Concerns

In today’s mobile-first world, a website that’s not optimized for smartphones and tablets can cripple your traffic potential. According to Statista, almost 96 percent of the global digital population used a mobile device to connect to the internet as of mid-2023. Even if your desktop performance is a gem, if your site doesn’t perform well on mobile, it won’t fare well. 

Technical SEO Errors

In addition to performance-related factors, technical errors can also harm your rankings. Broken links, missing alt text for images, and incorrect server response codes (HTTP status codes) are all technical errors that can confuse search engines and hinder your website’s usability and SEO score. 

Types of Technical SEO Services

Now that you understand the potential roadblocks, here’s a glimpse into what technical SEO specialists do to enhance your website and online presence.

SEO Audit and Analysis

The first step of any technical SEO journey is to analyze what works and (and doesn’t work) about your site and ensure that everything is categorized correctly.

Advanced software helps scan your website for technical deficiencies and highlight areas for improvement. Experienced SEO experts will also delve deeper, manually analyzing your website’s structure, code quality, and content optimization. 

Website Optimization and Performance

Once you have a clear understanding of your site’s strengths and weaknesses, it’s time to improve the basics. This includes: 

  • Optimizing Internal Linking Structure: Interlinking relevant pages on your website is like creating clear pathways within the library, allowing visitors and search engines to navigate seamlessly.
  • Image Optimization: Large image files can slow down your website. Technical SEO specialists ensure images are compressed and utilize descriptive alt text, which acts like a book’s title, providing context for search engines and visually impaired users.
  • Schema Markup Implementation: Think of schema markup as adding Dewey Decimal classifications to your website’s content. It provides search engines with richer information, allowing them to better understand your website and potentially display it in more informative ways in search results.

Mobile Optimization and Core Web Vitals

As we mentioned above, ensuring that your site’s mobile experience is smooth and intuitive is absolutely non-negotiable in today’s world. Technical SEO specialists ensure your website displays flawlessly on various devices, particularly smartphones and tablets. This involves:

  • Responsive Design: Implementing a responsive design ensures your website automatically adjusts its layout and elements to fit the screen size of the device being used. 
  • Accelerated Mobile Pages (AMP): Creating AMP versions of your web pages can significantly improve loading speed on mobile devices, providing a faster and smoother user experience. 
  • Touchscreen Optimization: Ensuring buttons, forms, and other interactive elements are easy to tap and navigate with fingers, as opposed to a mouse. 

“Core Web Vitals” are the essential metrics that measure a website’s mobile usability, including factors like Largest Contentful Paint (loading speed), First Input Delay (responsiveness), and Cumulative Layout Shift (visual stability). Optimizing for these criteria not only enhances user experience but also plays a crucial role in search engine ranking. 

Ongoing Maintenance and Monitoring

Once you’ve ironed out the basics of your site, the most important step is to monitor how well each page performs. While fixing a laundry list of apparent problems is a start, if you want your site to be on Google’s front page, it’s important to take careful note of what does and does not work. 

Website monitoring tools can keep a watchful eye on your website, identifying any emerging technical issues like broken links or slow loading times. Similarly, periodically crawling your website with SEO programs that mimic search engine behavior allows you to proactively address any potential indexing or crawlability problems. 

Partnering with a Technical SEO Expert

Technical SEO services are not just a quick fix for errors that you might have; they’re a long-term investment in your online presence and brand credibility. By embracing the value of SEO, you can build a strong website that attracts, engages, and retains your target audience.

Ready to elevate your brand with tailored SEO strategies? Expert guidance and support are invaluable resources in navigating the complex world of digital marketing and SEO. At Joseph Studios, we pair our proprietary Deep Insight® methodology with expert market research, intelligence and analysis, customer profiling, writing, and design to create and implement a strategy that builds the relationships your business needs to thrive.

Our team of experts comes from a wide variety of disciplines and backgrounds, collaborating to bring a unique set of benefits to your business. Want to learn more about how informed, multi-disciplinary organic marketing can transform your company? Schedule a free consultation call today!

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