The Ultimate Guide – Lead Generation for Tech Businesses in 2020
As technology continues to advance, competition is getting tough by each passing day. There are new gadgets, AI implementation, and smart modules at play on each digital media platform and it is genuinely becoming hard to compete.
If you are a tech marketer or a tech business owner, you will know what we are referring to. As a tech business owner, your utmost priority is to bring an audience to your website. Whether you do that with the help of back-linking from various websites on the internet, social media, or just plain YouTube videos is your job. But, after the audience arrives on your website, your next top priority is to make them stay.
In order to make them stay, you need to come up with a couple of what we like to call “Engagement gadgets.” Not only that, but you also have to make sure that you have paved pathways leading your audience towards your buying page in addition to those engagement gadgets. After all, your primary purpose to bring the audience to your website in the first place is to get them to buy from you.
Today, we will be discussing some of the “Engagement Gadgets” or “Lead Generation” techniques for tech businesses. In addition to providing excellent digital marketing services, at Joseph Studios, we always bring forth ultimate guides for our blog readers.
Optimize Your Business Website For Multiple Devices
The times are changing and people are not into using their desktop computers as they once were. If you are launching a new business, and if that business also includes a website of your own, make sure that it is up-to-date and optimized for all the devices.
No one really sits in front of a computer screen for hours anymore. People have tablets, surface computers, smartphones, and even smartwatches. The ease of having multiple devices in hand, unfortunately, goes hand in hand with the complexity of optimization of business websites for startup owners and rather becomes a chore. Nonetheless, it is essential and one of the most important steps in securing your leads.
You see, most people out there are using mobile phones and if one of them gets through to your business website, you will want them to stick and you will expect them to make a purchase. But it will not be possible if your potential customer encounters website optimization fatigue right from the start. Your website has to be breezy, user-friendly, and cross-platform optimized.
Your Landing Pages Should Be Interactive and Appealing
The landing pages on your blog or website act as sources to capture traffic from search engines like Google, Yahoo, or Bing, etc. Firstly, your landing pages should have distinct and engaging content for your audience. Secondly, you should make sure that these pages are optimized for multiple devices.
Lastly, you have to make sure that your landing pages are interactive and appealing to your audience. You want these landing pages to capture the audience and direct any potential leads towards your inventory or make a purchase page. You don’t want to alienate your potential leads right from the start with dull colors and non-appealing aura.
In other words, your landing pages should be appealing, user-friendly, and preferably interactive to your audience and should be designed in a way that takes your audience towards placing orders.
Direct and Personalized Engagement With Your Customers
Moreover, if someone does come to your website, you have to monitor their sessions. For example, if someone came to your website, registered, and even added items to cart but did not buy, you would want to save their information for later.
When you have access to their email addresses, you can contact your visitors in a personalized way and greet them with an introductory email. Their response will verify their consent and then you can get personalized with them and send them direct emails so they might develop a sense of familiarity with your tech business.
Offer Discount Offers and Free Trials For Your Products
If you are a tech startup dealing in different products and services, one of the best things that you can do is offer your visitors free trial versions of your product. You can get your audience to try your products for free this way and you will not only get your hands on direct feedback but you will also generate many potential leads who are genuinely interested in your tech and product.
Besides this, if your tech business offers hosting services, for example, moving forward with discount offers can be a good option as well. You may also optimize your website for 10% – 20% discount offers pop-ups as last resort if the main things don’t seem to work.
Stay on Top of Influencer Marketing
There is no better way to get your product out in the open than working with social media influencers. Most of the social media influencers out there will test your product for free and put it in front of your audience because that is how influencer marketing works.
Besides this, if you have the budget, you can also aim for bigger and more famous influencers, invest a little, and get one of those famous influencers to get your product out in the open.
Staying on top of your influencer marketing game is a guaranteed way to generate many authentic leads.
Be Innovative and Invest in New Technologies
Tech businesses are meant to thrive on innovativeness and new ideas and as long as you are willing to invest in new technologies, your products will find their respective homes eventually.
Engage Audience Through a Single Social Media Platform (Instagram/Facebook)
If you are just starting out as a tech business, it is better to start small. Instead of aiming for bigger results at once, you should take one step at a time and set small milestones.
Similarly, you can make use of social media through quirky memes and engaging posts to make an identity of your tech brand. However, if you are just starting, it would be better to focus all your attention on one social media platform instead of trying all of them at once.