3 Things to Consider When Choosing an Online Marketing Agency
Many companies do not have an in-house marketing department which is OK and sometimes, better. Fortunately for you, there are marketing agencies out there that can help build and execute a successful marketing strategy. Marketing agencies can help with all your marketing efforts without hiring a full internal team…While producing excellent results to help your company achieve its marketing goals.
There is something you should know and that is that choosing an online marketing agency isn’t all that easy. There are so many online marketing agencies out there that promise all different results and seem to do the same thing. So how do you choose? We have 3 things you should consider when choosing an online marketing agency.
The Services They Offer
When it comes to choosing a marketing agency you have two options: A specialist or Full-service agency. So, what’s the difference and which is best? There are numerous benefits to working with a full-service agency. A full-service marketing agency is one that offers a variety of services that are included in your marketing strategy. For example, Joseph Studios offers SEO services, email marketing services, social media, strategy, organic backlink services, and blog writing. All of these services are a key component for a businesses marketing strategy and working with a full-service marketing agency is like a one-stop shop.
A good online marketing agency will begin working with your business by understanding your goals. When an agency has a good understanding of your goals they will be able to create a stronger strategy which can include a variety of marketing services. Say you need SEO services to increase your web visibility but during a discussion, the marketing agency makes the observation that you want to increase brand awareness but don’t have a strong social media presence. The same agency that you are already working with for SEO can also develop and manage your social media. A full-service agency will more than likely be more affordable rather than hiring a specialist for each strategy. An experienced agency can also tailor services and packages that fit your needs and budget.
The Results Produced and Promised
So, you found an agency you like…but don’t see any results that they have produced in the past. As a client, you can always ask for results. If the agency can’t provide you with results, this is a major red flag. Also, if an agency promises you extraordinary results the next day, you should know this is very unrealistic. A successful, reputable marketing agency will produce effective results over time and they should have the reports to show you what they have done in the past. A good online marketing agency will also provide consistent reports on their success. Reporting is a way to hold everyone accountable and a tool to continuously improve your strategy.
Who Handles Your Work?
The online agency you choose should not only produce great results but also be a team of reliable professionals. A successful online marketing agency may have a team of individuals that handle your account. Joseph Studios, for example, has a team that handles strategy, an account manager to ensure all work is done on time and accurately, and then, of course, the team of experts for the particular service.
The marketing agency should always be communicating with you whether it's about upcoming tasks, news, and updates or any possible issues. When you work with a marketing agency it's important you know who to contact in whatever situation. The agency should also always be available to answer any questions or concerns you may have. Working with an agency requires a strong relationship where you feel comfortable and confident in the partnership.
Other Things to Keep in Mind
How do they market themselves? If you are looking for a marketing agency to manage your social media and they are not even present on social media themselves, you should probably look elsewhere. Or if they are present on social media, consider how consistent they are and the interaction they get. If their most recent post was two years ago their social media doesn’t have much to say which will tell you what your social media campaign will look like.
Are they industry leaders? The best online marketing agency will be dedicated to the industry they are in. When choosing an agency look to see if they have a blog page which fosters a community for their industry, research the employees and their background. An agency that is dedicated to the work they do will more than likely produce great results and be caught up on the latest trends in the industry!
Look outside your area! One of the best things about the internet today is you can work with companies that are remote. Perhaps you are not interested in any online marketing agencies in your area- you can still look elsewhere…Even if it's across the country! Joseph Studios is a 100% remote marketing agency but has some of the most talented marketing experts out there. Remote work enables us to hire the best of the best, so our clients can achieve their goals.