Top 9 Software Services To Digitize Your Business

As digital marketing continues to grow, more and more marketing tools are created. As of right now, there are hundreds of software services to help digitize your business. You might be wondering which services do I need and what will work best for my business?

Digital marketing tools are great for several reasons, but to be clear, these services won’t do the work for you. They only help to execute the proper digital marketing strategy. With the right tools, you can get ahead of your competition and become the digital business that you need to be.

At Joseph Studios, we’re here to share some of the best software services out there that will digitize your business so you can implement your digital marketing strategy to keep you ahead in the game.  

Sprout Social

Sprout Social is a tool that helps with social media management and optimization. With Sprout Social, you can manage all of your social media channels in one spot.

For instance, rather than jumping from Facebook to Instagram to create posts, you can do it all in Sprout Social. It doesn’t stop there, though. In addition to posting social media posts, you can also keep up with engagement and analytics across all of your social media channels.

If you’re looking to communicate and engage with your audience, sprout social is the program for you.

MyEmma

MyEmma is a software to help marketing teams design email programs, segment audiences based on demographics, and sends automated emails.

With MyEmma, businesses have access to quite a bit of information that helps marketers to understand which content works best with their audience.

Businesses and organizations of all sizes utilize MyEmma’s services, including educational institutes, agencies, franchises, and nonprofit organizations.

Trello

Trello is a project management tool that is used for brainstorming and strategizing content. Many businesses like working with Trello because it’s free for small businesses.

How it works is you create a card for an assigned task, and you assign one (or more) employees to the card. So, if you have multiple people working on a task, you are up to date with the latest status and changes. If your team is having difficulties staying on top of deadlines or struggling to keep tasks organized, Trello might be the perfect solution.                                                                             

WordPress

WordPress is one of the most popular ways to create your own website or blog (there are many many ways.) Nearly 40% of all websites on the internet are powered by WordPress.

Building a website is hard work, especially if you don’t have the experience. You don’t have to be a web developer to build a website or blog with WordPress.

Some of the most reputable organizations out there use WordPress, including Microsoft and even the White House. But don’t be intimidated, small businesses and even individuals use this tool.

MailChimp

Similar to MyEmma, MailChimp is an email marketing tool designed to automate and coordinate campaigns.

You can track the success of your campaigns right through the platform. Prices for the program varies, depending on your needs.

Canva

Most marketing strategies require some sort of graphics at one point or another. Unfortunately, not everyone is a graphic designer expert- but thanks to Canva, you don’t have to be! Canva is a drag and drop platform that allows users to create any design they want.

With Canva, you can create all sorts of graphics for logos, presentations, or any other marketing graphic.

Ahrefs

Your marketing strategy should include SEO (Search Engine Optimization.) SEO is what helps to get your name at the top of search engine results.

For instance, if you’re a financial consulting firm and someone types into Google ‘Financial Consulting Firms near me,’ yours will be the first to come up.

Ahrefs helps with just that. This SEO tool will serve as a tool to boost traffic to your website. Ahrefs includes data for nearly 150 million keywords in the U.S. and millions of more keywords in other countries.

If you’re looking to get ahead of your competition (which you should,) this tool will show you where you stand against your competitors and how their top content ranks.

Additionally, this tool allows you to see which pages receive the most traffic and the amount of traffic that goes to each page on your competitor’s sites.

Ahrefs is one of the top tools used by SEO gurus.

Google Analytics

Almost every digital marketer uses Google Analytics. Google Analytics pretty much shows you whatever you want to know, including who is visiting your website, from where and what pages they spend most of their time on.

If you’re looking to track conversions and build a digital marketing strategy based on data, you will want to use Google Analytics.

Slack

Another free tool for small to medium-sized companies. Slack is one of the most popular communication services in business today.

Whether you’re out of the office and need to chat with a colleague, or if you’re just across the room and don’t want to move from your seat, Slack makes communication simple.

Slack is easy to use, but perhaps one of the greatest things about this tool is the fact that it merges with other digital marketing tools like Google analytics.

Joseph Studios: Digitalizing Your Business With The Hottest Software

So, there you have it- the best software services to digitalize your business!

At Joseph Studios, our team is familiar with not only all of these programs but many other popular programs, too! Not sure how to get started with these programs? We’re here to help implement all of these tools into your marketing strategy.

Contact our team to learn more about how you can get started with these programs to digitalize your business!