Top Brands With The Best Organic Marketing Strategy
When it comes to organic marketing, companies want to know what works and what doesn’t. There are so many different things you can do with organic marketing, and organic marketing is vital for businesses today.
Truth be told, there is a lot of misinformation and poorly executed organic marketing strategies out there. A successful organic marketing strategy should build relationships with customers, boost brand awareness, and, ultimately, generate revenue.
We’ve put together a list of some large brands that have an effective organic marketing strategy:
Millions of people not only fly Delta, but they are loyal to Delta. Each time they fly, they choose to fly Delta over any other airline. Why is that? Not only does delta provide impeccable services in-air, but they also connect with their audience on social media.
Here’s what Delta is doing right with their social media strategy: they prioritize customer service over promotional posts. Now don’t get us wrong- a promotional post every once in a while is necessary. But consumers don’t want to be bombarded with promotional posts on social media.
Consumers follow brands on social media to stay up to date with the latest news and updates that are relevant to them.
Take Delta’s latest post on Twitter, for instance (shown above.) Rather than promoting deals to generate revenue, Delta is sharing the steps they are taking to help customers feel safe and comfortable flying with Delta.
Organic marketing is all about growing your audience organically (hence the name.) Consumers come across so many paid and sponsored posts and advertisements while they just want to see content that is helpful to them.
Blogs are a great organic marketing strategy that can build a community for your consumers. With a blog, you can provide valuable information to those that need it the most. A blog can share information about your product or service and ways that it can be used.
Blogs also help to boost SEO (Search Engine Optimization) quality by positioning your website as a relevant answer to your customer's questions. Blogging is one of the best ways to rank in search engines. When you are ranked high on search engines, your website comes up on the first pages of search engines like Google when someone searches for your product or service. As a result, more traffic is directed to your website, and ultimately, sales increase.
If you look at the UPS Instagram page, you instantly want to use their services, and that’s the goal of their social media strategy. UPS uses user-generated images to capture the interest and attention of its followers so that they will want to use their services.
Organic marketing is all about word-of-mouth marketing, and that’s precisely what user-generated content is. This type of content is an affordable way for brands to share high-quality content that generates sales for your brand. Additionally, it’s a way to boost sales and improve brand loyalty, as 55% of consumers trust user-generated content over any other form of marketing. Ditch the paid posts and turn to user-generated content for your social media strategy!
Walmart is one of the largest brands out there- both online and in-store. Why? Walmart started as the largest brick-and-mortar store, but they are now one of the largest eCommerce stores, right behind Amazon. How are they so successful? They have one of the best organic marketing strategies.
Walmart realizes that they are in huge competition with Amazon- the world’s largest online retailer. So, they turned to influencer marketing to stay in the competition. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Walmart is partnering with influencers with millions of followers to promote its products.
Influencer marketing is another form of organic marketing, as it is another word-of-mouth marketing strategy. Influencer marketing delivers great results to businesses because the influencer typically has a large following of consumers that trust their recommendation. It’s a great way to grow your audience and boost sales.
The worldwide leader in IT, Cisco, is also leading in the top spot for one of the best organic social media strategies out there. How are they doing it? With their top of the line content. If you visit their LinkedIn page, you can find just about anything you are looking for. Want to find their nearest location? There’s a map right there for you to use. Or, if you want to see how Cisco is ranked, there’s a “stock snapshot” tool for you to use.
If you visit their social media page, you feel like you’re connecting with a friend rather than a large corporation. How do they do this? By creating content that is valuable and interesting to everyone. When you visit Cisco’s Facebook page, you have an immediate and clear understanding of how the company helps its customers.
Have a question about Cisco? There’s probably an answer to the question on its Facebook page. They are a prime example of sharing high quality, valuable content.
Organic Marketing- A Key Element of Your Marketing Strategy
Thanks to technology, there are so many tools out there to help us with our marketing efforts. It’s easy to get caught up in all the tools and let the tools do the work. But the truth is, consumers want to connect with brands, and the best way to do that is with organic marketing.
Here at Joseph Studios, we know what it takes to succeed in organic marketing. Our organic marketing strategies boost brand awareness, build strong relationships, and ultimately generate more revenue.
Could you use some help with your organic marketing strategy? Our team at Joseph Studios is here to help.
Want to learn more? Contact us today!