What are Social Media Influencers Doing to Stand Out In 2018?

October 03, 2018
by Daniel Klein

In our fast-paced society, it’s hard to have a successful business without reaching out to your public through all the available channels you have online. Social media is at the very top when it comes to reaching out and making a name for yourself or your company.

Today’s modern world sees us being more and more interconnected with each other. The bond created between a customer, and a company is usually through online communication channels.

It is where social media influencers come into play and here’s what they’re doing to stand out in 2018:

Post Consistently

One of the most important things someone needs to do to become a successful influencer is to be consistent. Post with a steady frequency to allow your audience to get used to the way you post and what type of content they should expect from your channels.

Influencers who post more often have more to gain concerning followers and brand awareness due to the volume of their content and the people who engage with it.

Be Natural

2018 is a year when being natural; being more of yourself, and being unique is what will make you stand out from the crowd. Influencers realized this from a very early stage, and it is why they try to be as natural as possible to make their followers feel familiar. They endeavor to make them feel like their friends and that their relationship is more personal, rather than a strict influencer-follower online relationship.

Engage with Your Audience

You’ll have to search long and far to find a successful influencer that doesn’t engage with their fans or followers.

Being an influencer isn’t only about posting regularly and being your natural self as we’ve stated in the previous two points. Of course, none of these steps are to be taken likely, but engaging with your audience has to be a priority.

People want to connect with other people, and when it comes to communicating with their idols, their role models, or people they admire, they can’t get enough engagement. They want all their comments and questions answered, but it does not mean that you have to engage with every comment posted on your channels.

You need to thoroughly analyze and filter out which comments will receive a reaction or a response from your end. It should be a constant process to do whenever you have posted something.


No one said that being present on social media is easy, but it is where we separate the popular and successful brands and companies from those who will struggle long and hard until (if ever!) they’ll reach their business goals.

Interested in learning more about how to be an influencer or about how to better promote yourself, your brand, or your company through social media? Be sure to contact our specialized consultants for any questions you may have. We’re always standing by.


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