A client of ours recently chose to engage with us for email marketing. They had an initial email list of approx. 5,000 subscribers when they first came to us and no email marketing program in place before we arrived.
When we began working with them, we first took a strategic look at their offering, the people they typically did business with, and their brand’s look and feel. After meeting with the client and confirming our initial assumptions, we set out to begin their email marketing campaign.
The first thing we did was send an initial email to everyone for the purposes of checking for bounces and to confirm consent. In doing this we were able to reduce their overall list size by 1,400 subscribers. We then sent segmentation emails out to the entire list to begin tagging each subscriber by what they were most interested in from our client.
Initial Results: it’s important to note that even during the initial segmentation process our client was beginning to see leads coming into his pipeline. The first segmentation email’s topic was on buying a franchise and within the first 24 hours of the email being out, our client collected 25 new sales leads.These leads hadn’t just clicked on the call to action in his email, and not just visited his site and entered their information into his contact form, but had left long and detailed messages about how they wanted to buy immediately and the zip codes of where they wanted to buy. These were 25 incredibly hot and ready to buy leads for our client to follow up with. Each client represented a purchase of $50,000-$1 million dollars and 250K+ in revenue for our client.
Our next steps after segmentation were to provide emails that spoke to each user group. These emails were designed to educate the readers and help them cross the barrier from curious to interested.
Now for you and your company’s campaign this may look different based on your specific needs and situation, but to surmise we can absolutely vouch for the effectiveness and capability of our email marketing subscription. These continued efforts have resulted in hundreds of thousands of dollars for our client.